406 odcinków
Ep 395: Science Communication Versus Commodification (ft. Dr. Nick Tiller)
04.11.2026 | 1 godz. 27 min.Eric Helms hosts researcher and scientific skeptic Dr. Nick Tiller for a conversation on science communication versus "commodification" in health and fitness. After Tiller traces his path from UK sport science and work with GB Olympic athletes into scientific skepticism and writing, they cover what scientific skepticism actually is and its history (from Sagan, Randi, and the Bigfoot-and-UFOs era to today's focus on wellness misinformation), how people with little expertise came to dominate the health and wellness space, and the distinction between skepticism and cynicism. From there they get into research attempting to measure critical thinking and cynicism on validated scales, which claims people choose to scrutinize and the rise of AI-driven misinformation, the case for attacking claims rather than people, and why fitness and wellness have become so tied to politics and tribalism. The back half turns to Tiller's own late and reluctant embrace of social media as a tool, his book "The Health and Wellness Lie," and closing thoughts on the reality of monetizing science communication and his parting advice to make time each night to focus your attention — to read.
Join us for new episodes of Iron Culture on Tuesdays at 5:30 pm eastern time!
Be sure to use code "MRR10" for 10% off your order at elitefts.com
Iron Culture is proudly presented by the MASS Research Review
massresearchreview.com
Chapters
0:00 Intro & business
5:00 Nick's path: sport science to skepticism
14:56 What scientific skepticism actually is
19:04 How non-experts took over wellness
28:21 Cynicism vs. skepticism
40:58 Measuring critical thinking
45:14 Which claims get scrutiny — and AI
49:38 Attack the claim, not the person
51:44 Why wellness became political
1:04:57 Rethinking social media
1:12:52 The book: "The Health and Wellness Lie"
1:24:24 Commodification & making time to read- Iron Culture co-hosts Eric Trexler and Eric Helms answer four common questions about movement and lifting. Topics include anterior pelvic tilt, tibial torsion and asymmetry, butt wink, and Smith machine squats. They explain why recommendations depend on symptoms, experience, and goals, and why comfortable individual movement often matters more than enforcing "perfect" movement patterns.
Join us for new episodes of Iron Culture on Tuesdays at 5:30 pm eastern time!
Be sure to use code "MRR10" for 10% off your order at elitefts.com
Iron Culture is proudly presented by the MASS Research Review
massresearchreview.com
Chapters
00:00 Intro
08:04 Anterior pelvic tilt
15:13 Why muscle-balance ratios can mislead
19:13 Tibial torsion and asymmetrical stances
29:26 A constraints-led approach
42:48 Butt wink
50:09 Squat depth, adaptation, and individual goals
58:52 Smith machine squats
01:21:44 Different audiences, different recommendations - Trexler and Helms step back from training specifics to talk about how science gets interpreted, communicated, and applied.
Trexler opens with two anecdotes that exposed a blind spot in his own communication — a one-minute clip of a talk on the Minnesota starvation experiment that drew online backlash, and a classroom tangent on macaque calorie-restriction research that a colleague worried could nudge students toward disordered eating — both cases where true, interesting science left too much room for misapplied conclusions. That leads into the academic-versus-applied distinction (when an idea is "ready for showtime"), what Trexler has absorbed from science communicators and evolutionary-biology seminars outside fitness, the case for structuring science as story, leading with a question rather than an attack on social media, and modeling intellectual humility.
The back half covers how to tell when information isn't "ready for prime time," a worked example from a Mass article on weight-variability research, and the shared pull — across researchers, communicators, and audiences alike — to carry findings past what the evidence supports.
Join us for new episodes of Iron Culture on Tuesdays at 5:30 pm eastern time!
Be sure to use code "MRR10" for 10% off your order at elitefts.com
Iron Culture is proudly presented by the MASS Research Review
massresearchreview.com
Chapters
0:00 Intro
6:50 Interpreting, communicating & applying science
9:29 Anecdote: a clipped talk & the starvation experiment
14:21 Anecdote: the macaque calorie-restriction tangent
16:27 Academic ideas vs. "ready for showtime"
26:09 What talks outside fitness taught him
28:46 Science needs story: "Houston, We Have a Narrative"
41:35 Lead with a question, not an attack
44:53 Modeling humility: the Enoka example
52:57 When information isn't "ready for prime time"
1:00:31 Wanting science to do more than it can
1:07:02 Completing the circle & the expert's blind spot - Trexler and Helms dig into training frequency and hypertrophy, prompted by a wave of recent discussion and two new papers: a new original study comparing three weekly sessions of three sets against one session of nine, and a new preprint from an independent research team utilizing the openly available data from Pelland's previously published meta-regression. They trace the long history of the frequency debate (including Helms's own shifting position), review where the science had settled, and put the current online discourse and the reanalysis under the microscope. The back half turns practical: a state-of-the-science recap, higher frequency as a tool for distributing volume and managing fatigue, and "zigging where the data zags," with a personal example of practical application.
Join us for new episodes of Iron Culture, Tuesdays at 5:30 pm eastern time!
Be sure to use code "MRR10" for 10% off your order at elitefts.com
Iron Culture is proudly presented by the MASS Research Review
massresearchreview.com
Chapters
0:00 Intro & business
5:30 Tonight's topic: frequency & hypertrophy
8:54 A history of the frequency debate
21:19 Where the science had settled
29:33 The new claim & study under the microscope
42:39 The state of the science
56:24 Distributing volume & managing fatigue
1:04:52 Zigging where the data zags (a practical application)
1:18:32 Wrap-up BONUS: The Missing Dimension to Optimum Sports Nutrition? - Eric Helms & Steve Hall
06.10.2026 | 1 godz. 1 min.In this episode, Eric Helms and Steve Hall explore the nature of aging, the importance of self-awareness, and practical insights into nutrition and training for bodybuilders.
They share personal stories, scientific perspectives, and coaching tips to help listeners optimize their health and performance.
Catch new Iron Culture episodes every Tuesday at 5:30 pm eastern time!
Be sure to use code "MRR10" for 10% off your order at elitefts.com
Iron Culture is proudly presented by the MASS Research Review
massresearchreview.com
Chapters
00:00 Introduction and reflections on aging
02:03 The linear acceleration towards death
03:52 Microplastics and health concerns
05:54 Leadership, responsibility, and feeling like an adult
10:04 The impact of losing a parent and human fallibility
14:58 Coaching Winnie and competition prep insights
24:11 Meal timing, protein intake, and practical nutrition
35:50 The science of nutrient timing and meal frequency
49:49 Constraints, individualization, and coaching philosophy
59:57 Closing thoughts and future topics
Więcej Zdrowie i Fitness podcastów
Trendy w podcaście Zdrowie i Fitness
O Iron Culture presented by MASS
Iron Culture was started by Eric Helms and Omar Isuf as a means of exploring the world of physical culture and attempting to distill a unified philosophy of lifting and to help listeners find greater meaning from the iron. It's now hosted by Eric Helms and Eric Trexler, who repeatedly beg Omar to return as a guest.
Iron Culture focuses on dispensing practical, useful information to the listener, bouncing from history, to philosophy, to contemporary lifting culture issues, to science. The format includes casual conversations between the two hosts on a variety of topics, discussions with a panel of experts and interviews with authoritative figures in the lifting community.
Iron Culture is proudly presented by the MASS Research Review.
Strona internetowa podcastuSłuchaj Iron Culture presented by MASS, Gutral Gada i wielu innych podcastów z całego świata dzięki aplikacji radio.pl

Uzyskaj bezpłatną aplikację radio.pl
- Stacje i podcasty do zakładek
- Strumieniuj przez Wi-Fi lub Bluetooth
- Obsługuje Carplay & Android Auto
- Jeszcze więcej funkcjonalności
Uzyskaj bezpłatną aplikację radio.pl
- Stacje i podcasty do zakładek
- Strumieniuj przez Wi-Fi lub Bluetooth
- Obsługuje Carplay & Android Auto
- Jeszcze więcej funkcjonalności


Iron Culture presented by MASS
Zeskanuj kod,
pobierz aplikację,
zacznij słuchać.
pobierz aplikację,
zacznij słuchać.




































