The Coaching Edge: A Business Building Podcast

There may come a point in your coaching business where on paper, everything is going pretty well.

You have clients.
You’re getting results.
Your niche “makes sense.”

And yet…

Something feels off.

In this episode, I’m talking about what it really means when you start to feel like you’ve outgrown your coaching niche — and how to evolve without blowing up your website, scrapping your SEO, or having a full identity crisis.

Because here’s the truth:

Outgrowing a niche isn’t failure.
It’s often growth.

I walk you through:

The subtle signs you’re feeling misaligned (resentment, depletion, creative boredom)

Why niching is about clarity — not a life sentence

How I personally test new ideas and programs without rebranding everything

The difference between being pushed by frustration and pulled by expansion

Why you’re absolutely allowed to have more than one niche

And how your coaching identity — not your niche — is the real anchor in your business

I also share how this evolution has shown up in my own work over the years — from burnout coaching to alcohol work, to life transitions, to business coaching — and how I’ve allowed multiple niches to coexist under one consistent brand and philosophy.

And if you’re feeling the pull toward a new niche but questioning whether you have the skill set or confidence to support a broader range of clients, this is exactly why I created the Confident Coaching Skills Intensive (CCSI).

The CCSI is designed to deepen your coaching confidence so you’re not limited by one narrow topic. It helps you expand your range, coach more flexibly, and trust yourself in new territory — so when you feel that evolution happening, you can move toward it intelligently instead of reactively.

Enrolment is closing soon, and it’s a small, intimate room.
If this episode resonates, that might be your sign.

Bottom line?

You don’t need to burn your business down because you’re bored.
But you also don’t need to ignore the boredom.

It might be the beginning of your next great coaching offer.

Episode Resources:

👉 Get all the details and register for the next Confident Coaching Skills Intensive (CCSI): https://www.wendymccallum.com/ccsi

✅ 10 Ways to Get Clients Now (Without an Email List or Social Media Following (FREE MASTERCLASS): https://www.wendymccallum.com/how-to-get-coaching-clients

👉 Learn more about the BBB (Business Building Bootcamp for Coaches) and JOIN us at the next Open House: www.wendymccallum.com/bbb

If marketing feels heavy, awkward, manipulative, or exhausting… it’s probably not because you’re bad at marketing.

It’s probably because you’re trying to follow a strategy that doesn’t match your values.

In this episode, I’m pulling back the curtain and sharing what values-based marketing actually looks like inside my own coaching business. I’m walking you through 10 things I don’t do — and why.

This isn’t about being moral or superior.
It’s about being congruent.

Because when your marketing aligns with your personal and professional values, everything gets simpler. Decisions get cleaner. Boundaries get easier. And you stop resenting your own strategy.

I share:

Why I don’t coach in niches I haven’t personally lived

Why I waited a full year post-separation before supporting women through divorce

Why I don’t manufacture urgency or use pressure-based launch tactics

Why I don’t overprice just because I can

Why I ditched ManyChat (even though it worked)

Why I don’t automate intimacy in my DMs

Why I don’t chase every platform — and how I decide where to show up

How I help clients leave platforms that feel ethically misaligned

Why I don’t promise unrealistic timelines

Why I intentionally keep my rooms small

Why I refuse to shame people into change

We also talk about something I see all the time with coaches right now:

Feeling like you have to be on Instagram.
Feeling trapped by the algorithm.
Feeling uncomfortable with platform ownership and ethics.
Feeling like marketing has become performative.

You don’t owe any platform your presence.

You don’t have to build your business the way someone else did.

You get to choose based on what matters to you.

In this episode, I’ll walk you through a simple 5-step Values Audit you can use to evaluate your own marketing and make one aligned shift this month.

Because the goal isn’t to build the biggest coaching business.

It’s to build one you respect.

Episode Resources:

👉 Get all the details and register for the next Confident Coaching Skills Intensive (CCSI): https://www.wendymccallum.com/ccsi

✅ 10 Ways to Get Clients Now (Without an Email List or Social Media Following (FREE MASTERCLASS): https://www.wendymccallum.com/how-to-get-coaching-clients

👉 Learn more about the BBB (Business Building Bootcamp for Coaches) and JOIN us at the next Open House: www.wendymccallum.com/bbb

There’s a lot of pressure in the coaching world to ask the perfect question — the one that unlocks instant clarity or creates a dramatic breakthrough.

But in real coaching sessions, that’s rarely how it works.

In this episode of The Coaching Edge, I’m sharing the most versatile, workhorse coaching questions I use again and again — not because they’re clever or flashy, but because they reliably open insight across nearly any topic.

These aren’t scripts or “magic questions.” They’re question types you can adapt moment-by-moment, depending on what your client actually needs.

In this episode, I talk about:

Why coaches often over-hunt for the “perfect” question — and why that usually backfires

Why versatility and timing matter more than clever wording

How powerful questions work because of how and when they’re asked, not just what’s said

Five core question buckets I return to again and again in real client sessions

Simple go-to questions you can always use when a session feels stuck

You’ll hear examples of questions that:

Gently surface limiting beliefs without arguing or fixing

Reconnect clients to agency and choice

Expose unspoken assumptions driving the problem

Bring emotions and the body back into the conversation

Widen perspective without minimizing the client’s experience

I also share why learning when to use these questions matters more than memorizing them — and how this skill is something I teach explicitly inside the Confident Coaching Skills Intensive (CCSI).

If you’ve ever left a coaching session with imposter syndrome and wondering whether you asked the “right” questions, this episode will help you trust yourself — and the simple questions that actually do the work.

LINKS + RESOURCES

👉 Get all the details and register for the next Confident Coaching Skills Intensive: https://www.wendymccallum.com/ccsi

👉 Learn more about the BBB (Business Building Bootcamp for Coaches) and JOIN us at the next Open House: www.wendymccallum.com/bbb

👉 Grab LOADS MORE FREE RESOURCES FOR COACHES: https://www.wendymccallum.com/mini-offers-and-free-business-resources

Have you ever had a coaching client who’s engaged, reflective, and genuinely trying — but you keep coming back to the same issue session after session?

In this episode, I’m talking about what’s really going on when coaching feels stuck even though your client is doing the work. This is a common experience for coaches, and it’s not a sign that you’re failing — it’s usually a signal that something important hasn’t been addressed yet.

I walk you through:

What I specifically listen for when sessions start going in circles

Two of the most common reasons progress stalls with motivated clients

How I name patterns (and the "elephant in the room") without judgment or pressure

Why this is one of the most challenging — and important — coaching skills to develop

If you’ve ever left a session thinking, “We talked a lot, but nothing really shifted,” this episode will help you understand why — and what to do next time.

RESOURCES AND LINKS

👉 Get all the details and register for the next Confident Coaching Skills Intensive: https://www.wendymccallum.com/ccsi

👉 Learn more about the BBB (Business Building Bootcamp for Coaches) and JOIN us at the next Open House: www.wendymccallum.com/bbb

👉 Grab LOADS MORE FREE RESOURCES FOR COACHES: https://www.wendymccallum.com/mini-offers-and-free-business-resources

There’s a moment every coach knows.

You’re mid-session.
Your client says something unexpected.
The conversation shifts — emotionally, directionally, energetically.
And suddenly, you feel it:

I don’t know what to do next.

In this episode, I’m talking about why that moment isn’t a coaching failure — and why, in many cases, it’s actually a sign that you’re doing real, meaningful work.

We’re unpacking the fear that lives underneath “not knowing,” why so many coaches panic when sessions don’t go as planned, and how much of that anxiety comes from holding an unspoken agenda about where the session should go.

I also explore the difference between agenda-driven, outcome-focused coaching and curiosity-driven, co-active coaching — and why letting go of the need to steer your client toward a specific insight, solution, or action often creates far more powerful results.

This is a conversation about trust.
Trusting the process.
Trusting your client.
And trusting yourself as a coach — even (and especially) when you don’t have the answers.

If you’ve ever left a session second-guessing yourself, wondering if you handled it “right,” or thinking you need more training just to feel confident in the room — this episode is for you.

LINKS + RESOURCES

👉 Get all the details and register for the next Confident Coaching Skills Intensive: https://www.wendymccallum.com/ccsi

👉 Grab LOADS MORE FREE RESOURCES FOR COACHES: https://www.wendymccallum.com/mini-offers-and-free-business-resources

👉 Learn more about the BBB (Business Building Bootcamp for Coaches) and JOIN us at the next Open House: www.wendymccallum.com/bbb