REWORK

Not every decision comes from a spreadsheet. In this episode, Jason Fried and David Heinemeier Hansson talk about trusting your instincts when building something new. They share how experience sharpens those instincts over time, and how real products produce the feedback that actually moves things forward.
Key Takeaways
00:11 – Letting your gut guide decisions
03:54 – Strengthening instincts through real choices
05:08 – Sometimes the best move is simply to build it
07:49 – Breaking free from analysis paralysis
15:02 – Real products bring real feedback
17:11 – Learning to trust your own judgment
18:26 – Welcoming feedback instead of fearing it
Links and Resources
Fizzy is a modern spin on kanban. Try it for free at fizzy.do
Record a video question for the podcast
Sign up for a 30-day free trial at Basecamp.com
Books by 37signals
HEY World | HEY
The REWORK podcast
The Rework Podcast on YouTube
The 37signals Dev Blog
37signals on YouTube
@37signals on X

Following up on an earlier conversation about AI, this episode shifts to the product side of the discussion. Host Kimberly Rhodes chats with 37signals CEO and co-founder Jason Fried about his daily AI use, what it's helped him do more efficiently, customer expectations, and how he's thinking about AI's role in future product updates.
Key Takeaways
00:12 – Putting AI tools to work
06:42 – Using AI to reclaim time, not replace thinking
12:19 – Where 37signals sees thoughtful implementation fitting in
17:16 – Why rushing adoption can backfire
18:25 – The ongoing debate from the customer perspective
21:45 – Why workforce changes aren’t always tied to automation
25:40 – Human interaction still matters
Links and Resources
The owner's word weighs a ton by Jason Fried on Signal v. Noise
Fizzy is a modern spin on kanban. Try it for free at fizzy.do
Record a video question for the podcast
Sign up for a 30-day free trial at Basecamp.com
Books by 37signals
HEY World | HEY
The REWORK podcast
The Rework Podcast on YouTube
The 37signals Dev Blog
37signals on YouTube
@37signals on X

Connecting with customers is part of the job. In this episode, Jason Fried and David Heinemeier Hansson share why staying close to the people who use your product still matters, even as companies scale. They touch on writing customers directly, keeping the door open after the first reply, and why real conversations beat shouting into the social media void.
Key Takeaways
00:11 – Writing customers from a real inbox
05:21 – Building real relationships with the people who use your product
11:34 – Keeping the line open after the first exchange
14:07 – Why email still feels more personal than sliding into DMs
19:29 – Getting to know who your customers actually are
21:55 – Why real human connection is still the point
Links and Resources
Fizzy is a modern spin on kanban. Try it for free at fizzy.do
Record a video question for the podcast
Sign up for a 30-day free trial at Basecamp.com
Books by 37signals
HEY World | HEY
The REWORK podcast
The Rework Podcast on YouTube
The 37signals Dev Blog
37signals on YouTube
@37signals on X

Sometimes speed matters more than polish. In this episode, the team shares how a HEY Calendar feature went from idea to shipped in about a day — and what made that possible. It’s a look at when moving quickly helps, when it doesn’t, and how writing clean code gives you room to change your mind later without breaking everything.
Key Takeaways
00:11 – Shipping a new feature in roughly a day
03:14 – Catching the moment while it's hot
08:02 – Shortening the path from idea to implementation
12:04 – Making change easier with clean, thoughtful code
19:42 – Designing things that hold up and are easy to fix
22:51 – Building for the future
Links and Resources
"Building HEY Calendar's Year View" from Michelle Harjani's HEY World
Maintenance of Everything (Part One) by Stewart Brand
Fizzy is a modern spin on kanban. Try it for free at fizzy.do
Record a video question for the podcast
Sign up for a 30-day free trial at Basecamp.com
Books by 37signals
HEY World | HEY
The REWORK podcast
The Rework Podcast on YouTube
The 37signals Dev Blog
37signals on YouTube
@37signals on X

The confetti’s settled. The product is out in the world. So… what happens next? Jason Fried and David Heinemeier Hansson share what the days after a launch actually look like at 37signals. They discuss not letting early numbers steer the ship, making space for rest after the push, and remembering that shipping is just the start, not the finish line.
Key Takeaways
00:10 – What happens shortly after launch
02:09 – Dialing the team back
05:10 – Product touch ups and enhancements
06:16 – Returning to a familiar work rhythm
07:16 – Balancing the product push with real breaks
10:39 – Not letting early signups call the shots
20:32 – Sticking with what works for your team
22:00 – Putting the product ahead of quick money moves
27:26 – Why launch buzz doesn’t last forever
Links and Resources
The Great Falls of Boeing, Intel, and Apple from David Heinemeier Hansson's HEY World
Fizzy is a modern spin on kanban. Try it for free at fizzy.do
Record a video question for the podcast
Sign up for a 30-day free trial at Basecamp.com
Books by 37signals
HEY World | HEY
The REWORK podcast
The Rework Podcast on YouTube
The 37signals Dev Blog
37signals on YouTube
@37signals on X