How do you land on the right price for a product? This week, 37signals co-founders Jason Fried and David Heinemeier Hansson pull back the curtain on the pricing choices they’ve made over the years, including the options the public never saw. They talk about why chasing giant enterprise deals isn’t for them, and why simple, steady pricing beats clever tricks.Key Takeaways00:11 – The pricing experiments over the years10:48 – Why 37signals avoids enterprise deals18:05 – How Basecamp’s pricing style differs from HEY’s25:12 – Avoiding gimmicks and overthinking31:03 – Fizzy’s pricing modelLinks and ResourcesFizzy is a modern spin on kanban. Try it for free at fizzy.doRecord a video question for the podcastBooks by 37signalsSign up for a 30-day free trial at Basecamp.comHEY World | HEYThe REWORK podcastThe Rework Podcast on YouTubeThe 37signals Dev Blog37signals on YouTube@37signals on X
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35:12
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35:12
Out of Office, Together
Twice a year, the entire 37signals team meets up in person. This week, co-founders Jason Fried and David Heinemeier Hansson talk about how these gatherings work, what they’re really for, and why the structure is intentionally loose. They share how the mix of optional hangouts and focused work sessions helps their fully remote team reconnect, recharge, and solve problems face-to-face.Key Takeaways00:14 – How 37signals approaches its twice-a-year meetups01:52 – What’s required and what’s optional04:09 – The deeper purpose behind bringing everyone together07:51 – Finding the right blend of scheduled time and free time16:37 – The limits of video calls23:22 – Yes, there’s fun, but it’s still a work tripLinks and ResourcesRecord a video question for the podcastBooks by 37signalsSign up for a 30-day free trial at Basecamp.comHEY World | HEYThe REWORK podcastThe Rework Podcast on YouTubeThe 37signals Dev Blog37signals on YouTube@37signals on X
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29:48
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29:48
Soft openings aren't just for restaurants
This week, the team shares a behind-the-scenes look at how they bring in outside beta testers before a product launch. Jason Fried and David Heinemeier Hansson share how they invite early users into the mix, what they’re looking for, and how it all shapes the final version. It’s a rare peek into the “guests are coming over” phase of building Fizzy.Key Takeaways00:12 – Inside Fizzy’s early access phase02:28 – Selecting beta testers03:05 – Treating early access as a real-world dry run07:11 – Cutting the to-do list down to what truly matters09:59 – Why early access is different from beta testingLinks and ResourcesRecord a video question for the podcastBooks by 37signalsSign up for a 30-day free trial at Basecamp.comHEY World | HEYThe REWORK podcastThe Rework Podcast on YouTubeThe 37signals Dev Blog37signals on YouTube@37signals on X
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14:48
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14:48
The itch for a new version
In software development, there are updates, and then there are complete overhauls. This week, Jason Fried joins Kimberly Rhodes to talk about how the team decides when it’s time to rebuild from the ground up. They dig into the transition between versions, how customer feedback fits in, and even drop a few hints about what’s coming in Basecamp 5.Key Takeaways00:10 – A walk through of Basecamp's evolution03:00 – How to recognize when it’s time for a new version05:52 – Pricing considerations11:42 – There’s no perfect moment to ship a new version13:16 – How and when to evaluate customer feedback18:58 – A sneak peek at Basecamp 5 featuresLinks and ResourcesRecord a video question for the podcastBooks by 37signalsSign up for a 30-day free trial at Basecamp.comHEY World | HEYThe REWORK podcastThe Rework Podcast on YouTubeThe 37signals Dev Blog37signals on YouTube@37signals on X
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23:08
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23:08
Fizzy Q's and A's
With the launch of Fizzy getting closer, 37signals co-founders Jason Fried and David Heinemeier Hansson use this episode to answer listener questions about the upcoming product. They talk about how Fizzy and Basecamp will coexist, why aesthetic design choices matter, and which AI features are actually worth using.Key Takeaways00:11 – Fizzy and Basecamp, competitors or complementary?02:00 – Finding the right tools that fit your workflow11:39 – Why aesthetics matter in software18:45 – Not every AI feature adds real valueLinks and ResourcesRecord a video question for the podcastBooks by 37signalsSign up for a 30-day free trial at Basecamp.comHEY World | HEYThe REWORK podcastThe Rework Podcast on YouTubeThe 37signals Dev Blog37signals on YouTube@37signals on X
A podcast by 37signals about the better way to work and run your business. The REWORK podcast features the co-founders of 37signals (the makers of Basecamp and HEY), Jason Fried and David Heinemeier Hansson sharing their unique perspective on business and entrepreneurship along with host Kimberly Rhodes.
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