REWORK

AI has moved fast, and so has 37signals’ thinking. This week, host Kimberly Rhodes talks to co-founder and CTO David Heinemeier Hansson about the progress AI has made over the last few months. David shares what’s changed, what’s actually useful now, and why his outlook has grown more optimistic.
Key Takeaways
00:11 – How today’s AI feels dramatically more powerful
05:05 – David’s real-world experience working with AI agents
23:36 – How AI can help non-programmers
31:05 – Why the upside of AI outweighs the potential risks
Links and Resources
Fizzy is a modern spin on kanban. Try it for free at fizzy.do
Record a video question for the podcast
Sign up for a 30-day free trial at Basecamp.com
Books by 37signals
HEY World | HEY
The REWORK podcast
The Rework Podcast on YouTube
The 37signals Dev Blog
37signals on YouTube
@37signals on X

Good ideas rarely belong in just one place. This week, Jason Fried and David Heinemeier Hansson share how 37signals lets concepts move freely across products, turning one solid idea into many useful ones. They talk about borrowing from the past without getting stuck in it, giving new concepts time to catch on, and keeping space for creativity as products evolve.
Key Takeaways
00:11 – Letting strong ideas travel between products
02:49 – Giving each product its own design voice
07:26 – Bringing back old features when it makes sense
12:03 – Avoiding nostalgia just for the sake of it
17:55 – Using real-world use to guide product improvements
22:10 – Keeping your creative process flexible
23:57 – Leaving space for fun in the design
31:13 – Designing around feel instead of rules
Links and Resources
Newcity Design magazine
Segura Inc. (Carlos Segura’s Design Firm)
Fizzy is a modern spin on kanban. Try it for free at fizzy.do
Record a video question for the podcast
Sign up for a 30-day free trial at Basecamp.com
Books by 37signals
HEY World | HEY
The REWORK podcast
The Rework Podcast on YouTube
The 37signals Dev Blog
37signals on YouTube
@37signals on X

Release day always looks smooth from the outside. Behind the scenes, there’s a lot packed into a short window. In this episode, Jason Fried and David Heinemeier Hansson share how 37signals approaches the final stretch of putting a product out into the world, using Fizzy as a recent example. They talk about narrowing features, resisting the urge to hype dates too early, and why steady word of mouth matters more than chasing algorithms.
Key Takeaways
00:00 – Introduction
00:10 – How Fizzy’s launch came together
02:17 – Choosing what really needs to ship in V1
08:51 – The downside of announcing dates too far ahead
12:33 – How algorithms have reshaped marketing
23:37 – Building buzz through word of mouth
30:00 – It all comes down to building a solid product
Links and Resources
Fizzy is a modern spin on kanban. Try it for free at fizzy.do
Record a video question for the podcast
Books by 37signals
Sign up for a 30-day free trial at Basecamp.com
HEY World | HEY
The REWORK podcast
The Rework Podcast on YouTube
The 37signals Dev Blog
37signals on YouTube
@37signals on X

Open source has always played a big role at 37signals. This week, Jason Fried and David Heinemeier Hansson share why they’re drawn to working in the open, and how that mindset carries into their newest product, Fizzy.
Key Takeaways
00:12 – Why open source continues to matter at 37signals
05:12 – Sharing work publicly pushes quality higher
09:55 – How open source fits into Fizzy’s SaaS setup
15:15 – Treating open source as a gift
19:41 – Getting direct feedback in unfamiliar but fun ways 
22:56 – How the team decides what goes into Fizzy and what doesn’t
24:34 – A Danish language lesson
Links and Resources
Fizzy is a modern spin on kanban. Try it for free at fizzy.do
Record a video question for the podcast
Books by 37signals
Sign up for a 30-day free trial at Basecamp.com
HEY World | HEY
The REWORK podcast
The Rework Podcast on YouTube
The 37signals Dev Blog
37signals on YouTube
@37signals on X

There’s a moment in every product where you have to stop tweaking and actually launch. This week, Jason Fried and David Heinemeier Hansson reflect on how 37signals decides when a product is truly ready for its first release. They share how they think about simplifying, sharpening, and ultimately knowing when it’s time to ship.
Key Takeaways
00:12 – Recognizing when a product is ready to meet the world
02:55 – Strip things back to the essentials first
07:32 – Weighing real-world feedback from early users
10:03 – Add the final layer of polish without overdoing it
Links and Resources
Fizzy is a modern spin on kanban. Try it for free at fizzy.do
"Quality: The Concept2 RowErg" from Jason's HEY World
Record a video question for the podcast
Books by 37signals
Sign up for a 30-day free trial at Basecamp.com
HEY World | HEY
The REWORK podcast
The Rework Podcast on YouTube
The 37signals Dev Blog
37signals on YouTube
@37signals on X