Built for the Edge: Business Strategy, Leadership & Performance for Entrepreneurs

What if you've been consistently publishing podcast episodes, growing your downloads, and showing up behind the mic, but your podcast still isn't generating clients, revenue, or opportunities for your business?

For many entrepreneurs, podcasting becomes another piece of content to produce every week. But how often do we actually stop to look at what our podcast is doing within our business, how people are finding it, and whether it's positioned to support long-term growth?

In this episode of Built for the Edge, Kehla sits down with Jan Ditchfield, Canadian podcast business strategist and host of Top Ranked, to explore how women entrepreneurs can leverage podcast SEO, chart rankings, and strategic content to turn their shows into valuable business assets.

Together, they unpack the difference between podcast downloads and chart rankings, why treating a podcast like social media content limits its potential, and how to position your show at the centre of your business ecosystem so that it supports visibility, authority, and client acquisition.

In this episode, you'll hear:

Why podcast downloads and chart rankings measure different things, and what that means for your growth strategy.

How podcast SEO and searchable episode titles help new listeners discover your expertise.

Why your podcast content needs to connect to your offers and the people you actually want to work with.

The three types of podcast episodes Jan recommends for attracting listeners, building authority, and developing trust.

How listener retention, episode length, and strategically placed calls to action influence conversions.

Why repurposing old episodes, blogging, and evergreen content can help your podcast continue working even when you're not actively publishing.

Kehla also shares her experience of podcasting since 2019, building a library of more than 550 episodes, and preparing to step away for maternity leave. This opens up a conversation about sustainability and what it actually means to build something that can continue generating value without requiring your constant involvement.

If you've been wondering why your podcast isn't growing the way you expected, how to get your show onto the podcast charts, or whether the time you're investing is producing meaningful business results, this conversation will give you a different way to evaluate what you've already built and where to focus next.

Connect with Jan Ditchfield
🎙️ Podcast: Top Ranked — Jan Ditchfield's podcast on podcast marketing, growth, and building authority.

🌐 Website: https://www.janditchfield.co/

📈 Free Podcast Chart Challenge: https://www.janditchfield.co/chart

👥 Join The Show: https://www.janditchfield.co/theshow — Jan's free podcast business mastermind for women entrepreneurs.

After a few months away from recording solo episodes, Kehla is back with a very real update on what has changed behind the scenes — and why her relationship with work, entrepreneurship and capacity looks different than it did earlier this year.

In this episode, she reflects on moving through several major life transitions at once, what stepping away from her usual pace has allowed her to see, and the questions she’s now asking about what actually governs the way we work, make decisions and determine what we have the capacity to hold.

There isn’t a neat conclusion because she’s still in the middle of it. This is a conversation about what she’s noticing now — and where Built for the Edge is going next as the podcast approaches 600 episodes.

Follow Kehla on Instagram: @kehlag

Kehla’s website: www.kehlag.com

Your business might be generating hundreds of thousands of dollars in revenue, but how much of that money are you actually keeping?

In this episode of Built for the Edge, I'm joined by Pam Ivey, business and marketing strategist, educator, and founder of Profitable on Purpose, for a conversation about what it really takes to build a profitable business.

Because generating more revenue doesn't automatically mean you're making more money. When your expenses increase, your offers become more demanding to deliver, and your time is consumed by the day-to-day operations, growth can actually make your business less profitable.

Pam and I get into why looking at your bank account isn't enough, what you need to be measuring, and how the decisions you're making—or avoiding—directly influence your bottom line.

In this episode, we explore:

The difference between revenue, cash flow, and profitability.

Why two offers generating the same revenue can have completely different profit margins.

How delivery costs, operational expenses, and owner capacity affect profitability.

The importance of regularly reviewing your numbers rather than waiting until the end of the year.

The difference between doing $10 tasks and making $1,000 or $10,000 decisions.

How hiring, client selection, and delayed decisions can impact the financial health of your business.

We also talk about Pam's upcoming Profitable on Purpose conference, happening October 23rd in Greater Victoria, BC, where I'll be joining an incredible group of speakers.

This isn't another event where you get inspired for a day and then return to business as usual. It's a hands-on experience designed to help established women business owners make meaningful decisions, take action, and continue implementing what they've learned after the event.

If you're on Vancouver Island, we'd love to see you there!

Profitable on Purpose — October 23, 2026
Location: Esquimalt Gorge Park Pavilion, Greater Victoria, BC
Time: 9:30 AM–5:00 PM

Event details and tickets:
https://thepopbusiness.com/

Additional POP resource:
https://thepopbusiness.com/check/

Connect with Pam Ivey
LinkedIn: https://www.linkedin.com/in/pamivey/

Facebook: https://www.facebook.com/pamivey2/

Instagram: https://www.instagram.com/pamiveyofficial/

Connect with Kehla
Website: https://www.kehlag.com/

Instagram: https://www.instagram.com/kehlag/

What happens when a coaching business becomes so focused on attracting new clients that the actual experience of working with those clients becomes an afterthought?

In this episode of Built for the Edge, Kehla sits down with Dallas Travers, founder of The Hive and host of Coaches on a Mission, to explore what actually creates staying power in an industry that's constantly changing.

With more than two decades of business experience, Dallas brings a perspective on client retention, service delivery, and the responsibility coaches have to deliver on what they've sold.

Together, they get into the tension between building a profitable business and genuinely holding clients in high regard. Because having boundaries doesn't mean becoming rigid, and being client-centered doesn't mean abandoning yourself to keep everyone happy.

They also explore the growing pressure to be authentic online, how that can turn into another form of performance, and why integrity matters when you're building a business for the long haul.

In this conversation, you'll hear about:

Why client retention starts long before someone considers renewing.

What it actually looks like to take ownership of the client experience without becoming responsible for every client outcome.

How to maintain boundaries while adapting to what your clients genuinely need.

The difference between authentic marketing and performing authenticity to stand out.

Why consistency, humanity, and integrity matter more than constantly reinventing your business.

How changing your mind can sometimes be the most responsible way to honour a commitment.

Dallas also shares real examples from her own business, including a nine-year coaching relationship, a challenging membership call, and what she's learned about building a business where clients want to stay.

If you're spending all your energy trying to get more clients while wondering why your business never seems to build momentum, this conversation will give you a different perspective on what deserves your attention.

Listen to Coaches on a Mission with Dallas Travers

Dallas's website

Follow Dallas on IG

Kehla's Website

⚡ Find out what's actually holding your business back. Take the free Signal Diagnostic GPT  to identify whether the real issue is your Center, Path, or Constraint — so you can stop solving the wrong problem.

What if you’re measuring how hard you’re working instead of whether the work is actually producing an outcome?

In this episode of Built for the Edge, Kehla unpacks the difference between output and outcome — and why posting more, emailing more, launching again, or doing more of anything doesn’t necessarily mean your business is moving forward.

She shares why she’s started treating business more like an experiment: looking at the data, figuring out which activities actually produce results, and being willing to change direction when they don’t.

You’ll hear why Kehla is deprioritizing Instagram after seven years of posting, why podcasting and email are becoming bigger priorities, and the question she’s now using to evaluate where her energy goes:

If you’ve been doing more, posting more, changing your messaging, launching again, or trying another marketing strategy without being able to clearly identify what’s actually moving the needle, this episode will give you a different question to work with:

What did the business do because you did that?

And if you don’t know what you should be looking at in your business right now, Kehla’s complimentary Signal Diagnostic GPT is linked in the show notes. It takes you through eight questions about what’s actually happening in your business and identifies the strongest structural signal showing up right now: your Center, Path, or Constraint.

Kehla's website

Kehla's IG

Follow Kehla on LinkedIn