Built for the Edge

What if the thing keeping your business stuck isn't a lack of strategy—but the work you're using to avoid doing the thing that actually matters?

In this episode of Built for the Edge, Kehla sits down with Brad Walsh, founder and host of Empowerography, to talk about entrepreneurship, building a podcast and personal brand, overcoming self-doubt, and what it actually takes to stay committed to a business for the long haul.

After nearly six and a half years and 800 podcast episodes, Brad has built a global community around amplifying women's voices. But behind that growth have been plenty of moments where he questioned himself, delayed ideas, got attached to outcomes, and even used the work he loved—podcasting and editing—as busy work to avoid focusing on monetization and business growth.

Brad shares why one business email sat in his drafts for five and a half months, what happened when he finally sent it, why he nearly cancelled his first women's empowerment conference, and how taking a summer away from podcast interviews forced him to confront where his time and energy were actually going.

Kehla and Brad also unpack the difference between patience and avoidance, why confidence is built through action, how comparison can derail entrepreneurs, and why returning to service has repeatedly helped Brad move through fear and self-doubt.

In this episode, you'll hear:

How Brad grew Empowerography from a podcast into a global community and movement

Why building a successful podcast, brand, or business is often a slow burn

How comparison and self-doubt show up even after years of entrepreneurship

Why busy work can become a form of business avoidance

What happened when Brad finally sent an offer he'd been sitting on for months

Why he almost cancelled his first women's empowerment conference

How to stop getting in your own way and take action before you feel confident

Why relationships, collaboration, and being of service have been foundational to Brad's growth

How to recognize when you're attached to an outcome instead of focused on the work in front of you

If you've been telling yourself you need more confidence, more clarity, or more information before you make your next move, this conversation might make you question whether that's actually true.

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Empower your message gift from Brad

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What happens when intuition gives you the idea, but you still have to build a business around it?

In this episode of Built for the Edge, Kehla sits down with D. LeD, transformational business coach, founder of Sourced™, and bestselling author of Shift the Field and Retreat and Grow Rich, for a conversation about intuition, self-trust, frameworks, and the structure required to turn transformational work into a business.

D shares why she doesn't believe in formulas, but does believe in frameworks — and what she learned from following someone else's business formula alongside experimenting with what felt more natural and intuitive to her.

They talk about D's definition of “magic,” how she recognizes the intuitive ways people create transformation for their clients, and why self-trust doesn't mean removing action from the equation.

Kehla also shares how her own relationship with spirituality in business has changed over the years. Earlier in her business, feelings, alignment, and energetic interpretations often governed how she moved — sometimes at the expense of measurement, structure, and looking at what the results were actually showing her.

This opens up a larger conversation about where intuition belongs in business, what happens when you experiment before systematizing, and D's perspective that structure can actually give your magic somewhere to live.

They also get into the difference between frameworks and formulas, D's Anatomy of a Transformation framework, how ideas move into offers and experiences, and why building the thing isn't a substitute for talking to actual humans.

In this episode, you'll hear:

Why D prefers frameworks over formulas in business

How to recognize and put language around your own “magic”

Why intuition still needs experimentation and evidence

The relationship between self-trust and external results

How old patterns can be mistaken for intuitive guidance

Why you may want to test something before building a system around it

How structure can give your best work somewhere to actually live

D's Anatomy of a Transformation framework

Why talking to actual humans still matters more than endlessly building behind the scenes

If you've ever felt caught between trusting yourself and doing what your business actually requires, this conversation offers a much more nuanced way to think about the two.

 

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Hiring the right people isn't about finding the perfect resume. It's about learning how to recognize potential before everyone else does.

In this episode, Kehla sits down with Mark Guest, Managing Director of ActionCOACH Canada, to unpack what he's learned after hiring hundreds of employees across high-growth companies, including Absorb LMS, Neo Financial, Humi, and Granify.

Instead of chasing "unicorn" candidates with years of experience, Mark shares why the best hires are often hiding in plain sight—and how business owners can identify the behaviours, mindset, and agency that actually predict long-term success.

Together, they explore why recruiting should be treated like business development, how to find A-players before they ever apply to your job posting, and why empowering employees starts long before you delegate responsibility.

If you're building a team, preparing to hire your first employee, or wondering why your current hiring process isn't producing the people you hoped for, this conversation will change the way you evaluate talent.

In this episode, you'll learn:

Why experience isn't the best predictor of a great hire.

How to identify "diamond in the rough" candidates.

What agency is and why it matters more than credentials.

How to recruit proactively instead of waiting for applicants.

Why your hiring process should look more like your sales process.

How to empower employees without micromanaging them.

What business owners can do today to build a team that eventually runs without them.

Whether you're hiring your first employee or scaling an established business, this episode will help you make stronger hiring decisions, develop better leaders, and build a business that doesn't depend on you doing everything yourself.

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AI isn't just changing how businesses create content—it's completely transforming how entrepreneurs operate behind the scenes.

In this episode, Kehla sits down with business backend architect Jill for a practical conversation about the AI workflows that are helping them reclaim hours every week. Together, they explore how tools like Claude, Claude Cowork, ChatGPT, and AI-powered automations are simplifying everything from organizing emails and files to analyzing client calls, tracking KPIs, generating leads, auditing content, and building CEO dashboards that would have previously taken days to create.

Rather than focusing on surface-level AI prompts, Jill shares why specificity is the real superpower and how creating custom skills and automations allows business owners to step out of daily operations and into true leadership. Kehla also shares how she's using AI across her own business to create a more cohesive brand, streamline sales outreach, and eliminate repetitive tasks without sacrificing authenticity.

If you've been wondering how to move beyond using AI for content creation and start leveraging it as a strategic business partner, this conversation will leave you with practical ideas you can implement immediately to work smarter, create more capacity, and spend more time doing the work that actually grows your business.

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The Intuitive Diagnostic Questionnaire

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If you had just 30 days to build a stronger business, where would you start?

Not with another strategy.

Not with another certification.

And not by trying to do more.

In the final episode of A Business That Makes Sense, Kehla G walks through the exact four-step framework she'd use to help an entrepreneur build a business that creates consistent momentum instead of constant confusion.

Drawing together everything from the previous three episodes, Kehla shares why clarity must come before marketing, why messaging is only powerful when it's built on a solid foundation, how to create a client pathway that actually makes sense, and why every business owner needs a clear 90-day plan before chasing the next opportunity.

In this episode, you'll learn:

Where Kehla would start if she had just 30 days with your business.

Why clarity is the foundation every other business decision depends on.

How to strengthen your messaging without relying on gimmicks or trends.

Why understanding your client pathway creates more predictable revenue.

Where Human Design and Gene Keys fit into building a sustainable business.

Why intentional planning creates more momentum than constant hustle.

If you've been following this series and recognizing yourself in these conversations, this episode brings everything together and shows you what implementation actually looks like.

Because before a business can scale, it needs to make sense.

Built to Hold is Kehla's live 30-day business intensive designed for ambitious entrepreneurs who are ready to stop guessing, strengthen the foundations of their business, and build consistent momentum with intention. Doors close Sunday, August 9, and the program begins Monday, August 10.

🔥 Join and Built to Hold. 

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