Built for the Edge

Your business might be generating hundreds of thousands of dollars in revenue, but how much of that money are you actually keeping?

In this episode of Built for the Edge, I'm joined by Pam Ivey, business and marketing strategist, educator, and founder of Profitable on Purpose, for a conversation about what it really takes to build a profitable business.

Because generating more revenue doesn't automatically mean you're making more money. When your expenses increase, your offers become more demanding to deliver, and your time is consumed by the day-to-day operations, growth can actually make your business less profitable.

Pam and I get into why looking at your bank account isn't enough, what you need to be measuring, and how the decisions you're making—or avoiding—directly influence your bottom line.

In this episode, we explore:

The difference between revenue, cash flow, and profitability.

Why two offers generating the same revenue can have completely different profit margins.

How delivery costs, operational expenses, and owner capacity affect profitability.

The importance of regularly reviewing your numbers rather than waiting until the end of the year.

The difference between doing $10 tasks and making $1,000 or $10,000 decisions.

How hiring, client selection, and delayed decisions can impact the financial health of your business.

We also talk about Pam's upcoming Profitable on Purpose conference, happening October 23rd in Greater Victoria, BC, where I'll be joining an incredible group of speakers.

This isn't another event where you get inspired for a day and then return to business as usual. It's a hands-on experience designed to help established women business owners make meaningful decisions, take action, and continue implementing what they've learned after the event.

If you're on Vancouver Island, we'd love to see you there!

Profitable on Purpose — October 23, 2026
Location: Esquimalt Gorge Park Pavilion, Greater Victoria, BC
Time: 9:30 AM–5:00 PM

Event details and tickets:
https://thepopbusiness.com/

Additional POP resource:
https://thepopbusiness.com/check/

Connect with Pam Ivey
LinkedIn: https://www.linkedin.com/in/pamivey/

Facebook: https://www.facebook.com/pamivey2/

Instagram: https://www.instagram.com/pamiveyofficial/

Connect with Kehla
Website: https://www.kehlag.com/

Avid Website for Canadian Businesses: https://avidactioncoach.com/coach-kehla-g/

Instagram: https://www.instagram.com/kehlag/

What happens when a coaching business becomes so focused on attracting new clients that the actual experience of working with those clients becomes an afterthought?

In this episode of Built for the Edge, Kehla sits down with Dallas Travers, founder of The Hive and host of Coaches on a Mission, to explore what actually creates staying power in an industry that's constantly changing.

With more than two decades of business experience, Dallas brings a perspective on client retention, service delivery, and the responsibility coaches have to deliver on what they've sold.

Together, they get into the tension between building a profitable business and genuinely holding clients in high regard. Because having boundaries doesn't mean becoming rigid, and being client-centered doesn't mean abandoning yourself to keep everyone happy.

They also explore the growing pressure to be authentic online, how that can turn into another form of performance, and why integrity matters when you're building a business for the long haul.

In this conversation, you'll hear about:

Why client retention starts long before someone considers renewing.

What it actually looks like to take ownership of the client experience without becoming responsible for every client outcome.

How to maintain boundaries while adapting to what your clients genuinely need.

The difference between authentic marketing and performing authenticity to stand out.

Why consistency, humanity, and integrity matter more than constantly reinventing your business.

How changing your mind can sometimes be the most responsible way to honour a commitment.

Dallas also shares real examples from her own business, including a nine-year coaching relationship, a challenging membership call, and what she's learned about building a business where clients want to stay.

If you're spending all your energy trying to get more clients while wondering why your business never seems to build momentum, this conversation will give you a different perspective on what deserves your attention.

Listen to Coaches on a Mission with Dallas Travers

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⚡ Find out what's actually holding your business back. Take the free Signal Diagnostic GPT  to identify whether the real issue is your Center, Path, or Constraint — so you can stop solving the wrong problem.

What if you’re measuring how hard you’re working instead of whether the work is actually producing an outcome?

In this episode of Built for the Edge, Kehla unpacks the difference between output and outcome — and why posting more, emailing more, launching again, or doing more of anything doesn’t necessarily mean your business is moving forward.

She shares why she’s started treating business more like an experiment: looking at the data, figuring out which activities actually produce results, and being willing to change direction when they don’t.

You’ll hear why Kehla is deprioritizing Instagram after seven years of posting, why podcasting and email are becoming bigger priorities, and the question she’s now using to evaluate where her energy goes:

If you’ve been doing more, posting more, changing your messaging, launching again, or trying another marketing strategy without being able to clearly identify what’s actually moving the needle, this episode will give you a different question to work with:

What did the business do because you did that?

And if you don’t know what you should be looking at in your business right now, Kehla’s complimentary Signal Diagnostic GPT is linked in the show notes. It takes you through eight questions about what’s actually happening in your business and identifies the strongest structural signal showing up right now: your Center, Path, or Constraint.

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What if the thing keeping your business stuck isn't a lack of strategy—but the work you're using to avoid doing the thing that actually matters?

In this episode of Built for the Edge, Kehla sits down with Brad Walsh, founder and host of Empowerography, to talk about entrepreneurship, building a podcast and personal brand, overcoming self-doubt, and what it actually takes to stay committed to a business for the long haul.

After nearly six and a half years and 800 podcast episodes, Brad has built a global community around amplifying women's voices. But behind that growth have been plenty of moments where he questioned himself, delayed ideas, got attached to outcomes, and even used the work he loved—podcasting and editing—as busy work to avoid focusing on monetization and business growth.

Brad shares why one business email sat in his drafts for five and a half months, what happened when he finally sent it, why he nearly cancelled his first women's empowerment conference, and how taking a summer away from podcast interviews forced him to confront where his time and energy were actually going.

Kehla and Brad also unpack the difference between patience and avoidance, why confidence is built through action, how comparison can derail entrepreneurs, and why returning to service has repeatedly helped Brad move through fear and self-doubt.

In this episode, you'll hear:

How Brad grew Empowerography from a podcast into a global community and movement

Why building a successful podcast, brand, or business is often a slow burn

How comparison and self-doubt show up even after years of entrepreneurship

Why busy work can become a form of business avoidance

What happened when Brad finally sent an offer he'd been sitting on for months

Why he almost cancelled his first women's empowerment conference

How to stop getting in your own way and take action before you feel confident

Why relationships, collaboration, and being of service have been foundational to Brad's growth

How to recognize when you're attached to an outcome instead of focused on the work in front of you

If you've been telling yourself you need more confidence, more clarity, or more information before you make your next move, this conversation might make you question whether that's actually true.

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Empower your message gift from Brad

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Grab the Signal Diagnostic GPT

What happens when intuition gives you the idea, but you still have to build a business around it?

In this episode of Built for the Edge, Kehla sits down with D. LeD, transformational business coach, founder of Sourced™, and bestselling author of Shift the Field and Retreat and Grow Rich, for a conversation about intuition, self-trust, frameworks, and the structure required to turn transformational work into a business.

D shares why she doesn't believe in formulas, but does believe in frameworks — and what she learned from following someone else's business formula alongside experimenting with what felt more natural and intuitive to her.

They talk about D's definition of “magic,” how she recognizes the intuitive ways people create transformation for their clients, and why self-trust doesn't mean removing action from the equation.

Kehla also shares how her own relationship with spirituality in business has changed over the years. Earlier in her business, feelings, alignment, and energetic interpretations often governed how she moved — sometimes at the expense of measurement, structure, and looking at what the results were actually showing her.

This opens up a larger conversation about where intuition belongs in business, what happens when you experiment before systematizing, and D's perspective that structure can actually give your magic somewhere to live.

They also get into the difference between frameworks and formulas, D's Anatomy of a Transformation framework, how ideas move into offers and experiences, and why building the thing isn't a substitute for talking to actual humans.

In this episode, you'll hear:

Why D prefers frameworks over formulas in business

How to recognize and put language around your own “magic”

Why intuition still needs experimentation and evidence

The relationship between self-trust and external results

How old patterns can be mistaken for intuitive guidance

Why you may want to test something before building a system around it

How structure can give your best work somewhere to actually live

D's Anatomy of a Transformation framework

Why talking to actual humans still matters more than endlessly building behind the scenes

If you've ever felt caught between trusting yourself and doing what your business actually requires, this conversation offers a much more nuanced way to think about the two.

 

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