Pure maple syrup can be five times as expensive as “pancake syrup,” but maple farmers — and breakfast connoisseurs — say it’s worth it. Zachary Crockett pours it on thick. SOURCES:Emma Marvin, co-C.E.O. of Butternut Mountain Farm.David Marvin, founder of Butternut Mountain Farm. RESOURCES:"Crop Production," by National Agricultural Statistics Service (USDA, 2025)."Why Americans Overwhelmingly Prefer Fake Maple Syrup," by Christopher Ingraham (The Washington Post, 2015)."History of Maple," (UVM Libraries).Butternut Mountain Farm.
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105. Light Bulbs
Why did it take so long to invent a longer-lasting bulb? Zachary Crockett finds the answer illuminating. SOURCES:Heather Dillon, mechanical engineering professor at the University of Washington in Tacoma.Jane Brox, author of the 2010 book Brilliant: The Evolution of Artificial Light.Markus Krajewski, philosopher and historian of technology at the University of Basel in Switzerland. RESOURCES:"Thomas Edison, tinkerer," by Eric Gilliam (Works in Progress, 2023)."It's Official: Stores Can No Longer Sell Most Incandescent Lights," by Hiroko Tabuchi (New York Times, 2023)."The Mystery of the Centennial Bulb: an Incandescent Light Bulb," by Martin Kykta (MAK Electro-Optics, 2021)."The Great Lightbulb Conspiracy," by Markus Krajewski (IEEE Spectrum, 2014)."Compact Fluorescent Lighting in America: Lessons Learned on the Way to Market," by L.J. Sandahl, T.L. Gilbride, M.R. Ledbetter, H.E. Steward, and C. Calwell (U.S. Department of Energy, 2006). EXTRAS:"Why Do Candles Still Exist?" by Freakonomics Radio (2025)."The Story of Byron the Bulb," by Thomas Pynchon (Gravity's Rainbow, 1973).
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EXTRA: Emoji and the Law
How do courts interpret those little icons on your phone? Zachary Crockett brings down the hammer. SOURCES:Eric Goldman, professor of law, associate dean for research, co-director at the High Tech Law Institute at the Santa Clara University School of Law. RESOURCES:"Canadian Court Rules 👍 Emoji Counts as a Contract Agreement," by Michael Levenson (New York Times, 2023)."Former Bed Bath & Beyond investor Ryan Cohen must face emoji-inspired shareholder suit," by Rob Wile (NBC News, 2023)."My Declaration Identifying Emoji Co. GmbH as a Possible Trademark Troll," by Eric Goldman (Technology & Marketing Blog, 2021)."Bardales v. Lamothe," by Middle District of Tennessee (2019)."Emojis and the Law," by Eric Goldman (Washington Law Review, 2018). EXTRAS:OpenMoji FAQ.
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Home Staging (Replay)
How do you turn an empty house into a buyer’s dream home? Zachary Crockett pulls back the curtain. SOURCES:Meredith Baer, founder of Meridith Baer Home.Cindy Lin, founder and lead instructor at Staged4more School of Home Staging.Karen Prince, author and home staging consultant. RESOURCES:"How Artificial Intelligence Is Changing the Real Estate Game," by Kate Dubinski (C.B.C. News, 2023)."Will Virtual Staging Replace Traditionally Staged Rooms?" by Barbara Ballinger (Realtor Magazine, 2022)."Open Houses and Sticky Fingers," by Alix Strauss (The New York Times, 2022)."Profile of Home Staging," by the National Association of Realtors Research Group (2021).Secrets of Home Staging: The Essential Guide to Getting Higher Offers Faster, by Karen Prince (2021)."How Meridith Baer Runs Her $100 Million Home Staging Business," by Jenna Wang (Forbes, 2019)."Designer Meridith Baer’s Home-Staging Empire Began With a Plant Storage Dilemma," by Arielle Paul (Los Angeles Times, 2019)."The Twilight Zone of Home Staging," by Peter Haldeman (The New York Times, 2016)."The Story Seller," by Mark Oppenheimer (The New York Times Magazine, 2009).Home Staging: The Winning Way to Sell Your House for More Money, by Barb Schwarz (2006).
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104. Private Investigators
They expose fraud, catch cheating spouses, and track down missing assets — but they don’t come cheap. Zachary Crockett takes the case. SOURCES:Ashley Wardlow, chief operating officer at Nathans Investigations. RESOURCES:"Eugène-François Vidocq and the Birth of the Detective," by Daisy Sainsbury (The Public Domain Review, 2024)."The Pinkerton Story - Chapter 1," (The Pinkerton Foundation, 2017)."Expectation of Privacy," (Cornell Law School Legal Information Institute)."Evidence & Private Investigators," (Dugas Law Firm). EXTRAS:"Private Investigation Equipment (Detective Store)."
Who decides which snacks are in your office’s vending machine? How much is a suburban elm tree worth, and to whom? How did Girl Scout Cookies become a billion-dollar business? In bite-sized episodes, journalist Zachary Crockett looks at quotidian things and finds amazing stories.
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