576: (Solo) This One Trademark Mistake Nearly Killed My Business - Here's What I Learnt
I got sued just a few months into starting Foundr—and it nearly crushed everything I was building.
In this short episode, I’m sharing the full story behind how I was forced to change the name of my business, the legal mistakes I made, and the surprising reasons it turned out to be the best thing that ever happened to me. If you’re launching a brand or picking a name right now, this lesson could save you years of pain.
Here’s what you’ll take away:
• The #1 mistake I made when choosing the original name for Foundr
• How to know if your brand name could get you in trouble
• The simple steps to protect your brand before it’s too late
This is a brand new solo series I’m testing, and I’d love your feedback. Email me directly at [email protected] — I read every reply. Hope you enjoy it.
Foundr Community Offers
Want 1-on-1 mentorship to launch or scale your brand faster? Apply for eCommerce coaching:
→ Starting your ecom biz? Click here
→ Already selling and want to scale? Click here
Want all-access to step-by-step training from 7, 8 & 9-figure founders? Start your Foundr+ $1 trial today → Click here
Omnisend | Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. Click here to get started.
Connect With Nathan Chan
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575: Ty Haney on Being Ousted From Her Own Company: The Lesson's Learnt & How to Bounce Back
In this episode, Ty Haney, founder of Outdoor Voices, shares how she turned her public downfall into the blueprint for an even bigger comeback—building multiple new brands and redefining how community drives growth.
She reveals:
• How she built Outdoor Voices into a $100M cult brand by age 30
• Why the DTC playbook failed—and what she’s doing differently now
• The four-part community-building formula that makes customers 4x more valuable
• Her biggest mistakes as a first-time CEO—and how she’s fixing them with Joggy and TYB
• Why owning your story and controlling your cap table is non-negotiable
• The future of founder-led content, brand building, and consumer trust
If you’re building a product brand, fighting for comeback, or want a masterclass in turning failure into fuel—don’t miss this one.
Foundr Community Offers
Want 1-on-1 mentorship to launch or scale your brand faster? Apply for eCommerce coaching:
→ Starting your ecom biz? Click here
→ Already selling and want to scale? Click here
Want all-access to step-by-step training from 7, 8 & 9-figure founders? Start your Foundr+ $1 trial today → Click here
Omnisend | Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. Click here to get started.
Connect With Nathan Chan
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Connect With Ty Haney
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TYB's Instagram → Click Here
Joggy's Website → Click Here
TYB's Website → Click Here
Follow Foundr for More Business Growth Strategies
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574: He's Building a $250M+ Business That Measures Success in Lives Saved | Andrew Lacy
In this episode, Andrew Lacy, founder of Prenuvo, shares how he went from two startup exits to building one of the fastest-growing health tech companies in the world—revolutionizing preventative healthcare with full-body MRI scans.
He reveals:
• Why most healthcare systems are reactive and backwards—and how Prenuvo flips it
• How Prenuvo scaled from one small Canadian clinic to global recognition
• Why he struggled to raise funding (even with traction!)—and what changed
• How Kim Kardashian and other celebrities discovered Prenuvo organically
• The scrappy marketing strategies that created viral word of mouth
• Lessons from multiple exits, failed startups, and why timing matters more than talent
• Why saving lives—not vanity metrics—is his #1 business KPI
If you want a masterclass in building a mission-led brand from scratch—this is an absolute must-listen.
Connect With Nathan Chan
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Connect With Andrew Lacy
Website → Click Here
LinkedIn → Click Here
Trinny's Instagram → Click Here
Follow Foundr for More Business Growth Strategies
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573: Building a $74M a Year Beauty & Community Empire | Trinny Woodall
In this episode, Trinny Woodall, founder of Trinny London, shares how she turned her mission to help women feel confident into a multi-million dollar global beauty brand.
She reveals:
• Why she focused on the overlooked 35+ market and won their loyalty
• How she started with just £150,000 and her own wardrobe to fund the dream
• The retention-first strategy behind Trinny London’s explosive growth
• How the Trinny Tribe community drives word of mouth and deep trust
• Her honest take on raising capital vs. bootstrapping—and how to protect your vision
• The future of beauty retail, DTC, and the AI-powered personalization fueling their expansion
If you're building a community-led brand or want to grow with purpose and authenticity—this episode is packed with practical takeaways.
Foundr Community Offers
Want 1-on-1 mentorship to launch or scale your brand faster? Apply for eCommerce coaching:
→ Starting your ecom biz? Click here
→ Already selling and want to scale? Click here
Want all-access to step-by-step training from 7, 8 & 9-figure founders? Start your Foundr+ $1 trial today → Click here
Omnisend | Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. Click here to get started.
Connect With Nathan Chan
Instagram → Click Here
LinkedIn → Click Here
Connect With Trinny Woodall
Website → Click Here
Instagram → Click Here
Trinny's Instagram → Click Here
Follow Foundr for More Business Growth Strategies
YouTube → Click here
Website → Click here
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Podcast → Click here
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572: (Solo) How to Build a Brand That’s Uncopyable: Even If Your Idea Gets Stolen
Worried someone’s going to steal your business idea? You’re not alone — and you’re not powerless.
In this short episode, I’m sharing exactly what to do when copycats come for your product — because they will. I’ll break down why fear of being copied holds so many founders back, how I learned this lesson the hard way, and the real strategies that protect what actually matters: your brand, your story, and your unfair advantages.
Here’s what you’ll take away:
• Why you can’t stop people copying your product — and why that’s okay
• The protection steps you should take once you have traction
• How to make your brand, community, and story impossible to replicate
If you’re ready to launch with confidence — and stay ahead of copycats for good — this bite-sized episode is for you.
This is a brand new solo series I’m testing, and I’d love your feedback. Love it or hate it, you can email me directly at [email protected] which your thoughts and feedback — I read every reply. Hope you enjoy it.
Foundr Community Offers
Want 1-on-1 mentorship to launch or scale your brand faster? Apply for eCommerce coaching:
→ Starting your ecom biz? Click here
→ Already selling and want to scale? Click here
Want all-access to step-by-step training from 7, 8 & 9-figure founders? Start your Foundr+ $1 trial today → Click here
Omnisend | Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. Click here to get started.
Connect With Nathan Chan
Instagram → Click Here
LinkedIn → Click Here
Follow Foundr for More Business Growth Strategies
YouTube → Click here
Website → Click here
Instagram → Click here
Facebook → Click here
Twitter → Click here
LinkedIn → Click here
Podcast → Click here
Hear the stories, learn the proven methods, and accelerate your growth and future through entrepreneurship. Welcome to The Foundr Podcast with Nathan Chan.
About the show:
For over a decade, The Foundr Podcast with Nathan Chan has been a leading entrepreneurship podcast for open-book conversations with, by, and for founders. Whether you're starting, building, or dreaming about your business, The Foundr Podcast is where you can access experienced founders who've been in your shoes to learn their proven methods, lessons from failure, and inspirational stories.
Past guests include Emma Grede, Mark Cuban, Neil Patel, Kendra Scott, Alex Hormozi, Trinny Woodall, Tim Ferriss, Sophia Amoruso, Simon Sinek, Tony Robbins, Amy Porterfield, Ed Mylett, Michelle Zatlyn, Reid Hoffman, Scooter Braun, Dany Garcia, Marc Lore, Ariana Huffington, Pat Flynn, Lewis Howes, Jordan Harbinger, and many more.
About the host:
Nathan Chan is the CEO of Foundr and the creator of The Foundr Podcast. Chan literally started from knowing nothing. He was just an average guy working in a 9-5 job he utterly hated. He knew nothing about entrepreneurship, nothing about startups, nothing about marketing, and nothing about online or how to build a business. In the past decade, Chan's built Foundr into a global leader in entrepreneurial education, helping tens of thousands of aspiring entrepreneurs start and scale their businesses.
Need help with your business?
Visit foundr.com/foundrplustrial to join a global community of entrepreneurs, gain access to proven strategies, and fast-track your business growth confidently.
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