Seriously in Business: Brand + Design, Marketing and Business

Work with my design agency: www.whitedeer.com.au/studio

If you’ve ever hired a designer and the experience went sideways… you’ll want to watch this video.

Because while outsourcing design can save you time and elevate your brand, it can also go off the rails very quickly if the process isn’t handled properly.

Today I’m flipping the script a little. Usually I teach you how to DIY your branding and graphics in Canva. But since my design studio currently has a few openings, I thought this was the perfect time to share the biggest mistakes I see business owners make when hiring designers.

These aren’t just “client frustrations”… these are the things that can waste money, delay projects, and leave both sides feeling frustrated.

Whether you hire my studio team or another designer entirely, these tips will help you get the best outcome.

You’ll learn:

Why hiring a designer without clarity leads to disappointing results

How to make sure you hire a designer with the right skills and style

The preparation every client should do before starting a project

Why too many opinions can ruin a great design

How to give designers feedback that actually helps

Why design alone can’t fix poor business strategy

If you’re thinking about outsourcing design soon, this will save you a lot of headaches 💜

Watch on YouTube: https://youtu.be/V_kVsAUa2KA

Read on the Blog: https://whitedeer.com.au/ep256/

WORK WITH JACQUI:

// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb

// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub

// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

Special Xero offer: Get 90% off for 6 months using this link: https://referrals.xero.com/jacquinaunton_5Systems

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If you’ve ever felt like your business doesn’t feel “legit” yet… this video will change that. I’m sharing 5 systems that make you look professional AND feel organised (even before you hit 100k).

Looking professional isn’t just about having a beautiful logo or a polished Instagram feed.

It’s about what’s happening behind the scenes of your business.

If your business feels chaotic, slow-growing, or stuck in hobby mode… chances are you’re missing one (or more) of these systems.

I cover:

The 5 systems you need to have a professional business

The 4 key questions you need to answer to clarify your offer and messaging

Why backend organisation (especially finances) is the least sexy… but most powerful system

How a brand identity system makes designing faster and more consistent

The 5 content pillars that make showing up online easier and more strategic

Timestamps

Intro 0:00

Tip 1 2:00

Tip 2 4:51

PSA 6:05

Tip 3 11:56

Tip 4 13:46

Tip 5 16:51

Wrap up 19:10

Watch on YouTube: https://youtu.be/QEdm45CIg4I

Read on the Blog: https://whitedeer.com.au/ep255/

WORK WITH JACQUI:

// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb

// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub

// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

You buy the beautiful Canva template. You swap the colours. You change the fonts. You tweak the elements. And somehow… it still looks off. Amateur. Messy. Not quite right.

The Canva templates aren’t the problem, it’s because you haven’t been trained in design principles.

I’m unpacking why Canva hacks and templates feel like the solution (because we LOVE ease and efficiency)… but why they fall flat if you don’t understand the rules behind them. And in 2026, when attention spans are shorter than ever and trust is built in milliseconds, this matters more than ever.

I cover:

Why templates assume you know design rules (and most business owners don’t)

The 3 missing pieces: brand clarity, design fundamentals, and strategic thinking

Why poor design isn’t an aesthetic problem… it’s a BUSINESS problem

How attention spans + AI in 2026 are raising the trust bar

One simple rule you can implement TODAY to stop ruining good templates

Timestamps

Intro 0:00

What you're missing 3:21

Thoughts on templates 6:00

What to look out for 11:20

PSA 14:35

Final tip 15:20

Watch on YouTube: https://youtu.be/isuH2befw24

Read on the Blog: https://whitedeer.com.au/ep254/

WORK WITH JACQUI:

// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb

// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub

// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

If you’ve ever looked at LinkedIn and thought, “Nope, not for me…”, I brought on marketing and LinkedIn queen, Hailey Rowe, to chat about how she’s booking 2–4 quality calls a week without daily posting, premium plans, or spending hours on content.
We break down the exact steps to start using LinkedIn as a low-lift, high-reward platform for connecting with dream clients and collaborators. If Instagram’s burning you out… this is your sign to explore new options.
In this episode, we cover:
Why LinkedIn is secretly powerful for coaches + service providers
The two groups of people you should be connecting with
Hailey’s process for booking calls (and tracking what’s working)
Profile tips to make you look professional and approachable
How to make LinkedIn work in 2 hours a week
Timestamps
Intro 0:00
Interview 1:16
Wrap up 30:35
ABOUT HAILEY:
Hailey Rowe is a Marketing & Sales Strategist, Coach, & Linkedin Lead Generation Service Provider. She helps coaches & wellness professionals make more sales, get more time back, and overcome social media overwhelm. She shares her F.A.S.T. framework, marketing, and business tips in her Health Coach Nation Podcast (Top 1% on ListenNotes) & in the free Marketing Hub Facebook Group. She’s been named as one of the Top 25 Coaches in Chicago (Chicago Entrepreneur Magazine) & one of the Top 6 business podcasts for health coaches (Primal Health Coach Institute). Since 2010, Hailey has worked in the coaching world & in business development/marketing for startups. Hailey’s philosophy: You can have an amazing service and impact to make, but without a strong mindset, and sales and marketing plan, your business will remain a hobby.
CONNECT WITH HAILEY:
Free Class: Attract More Clients & Profitable Partnerships Using LinkedIn: https://haileyrowe.com/linkedin
Free Business Growth & Networking Community: https://www.facebook.com/groups/themarketinghubgroup
Website: https://www.haileyrowe.com/
Instagram: https://www.instagram.com/hailey_rowe
Podcast: https://anchor.fm/health-coach-nation
Linkedin: https://www.linkedin.com/in/haileyr YouTube: https://www.youtube.com/haileyrowe
Book your free client attraction consult: https://calendly.com/haileyrowe-coach/30min
Watch on YouTube: https://youtu.be/cO_g9a3gPGU
Read on the Blog: https://whitedeer.com.au/ep253/
WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb
// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub
// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

Whether you’re a few months into business or well established, having brand photos makes your design work 100x easier and builds massive trust with your audience.
Here’s what I cover:
Why brand photo shoots matter more than you think
DIY vs Pro: which route is right for your stage of biz
How I chose my photographer (and why I travelled!)
Outfit planning tips and why brand colours matter
The posing cheat sheet I created for my shoot
Spotify Photoshoot Playlist: https://open.spotify.com/playlist/1UjWSHNzEVFxcwVrJe1PbA?si=fe0dc23808bf40b4
Timestamps
Intro 0:00
About photoshoots 0:51
First steps 4:20
Style of photos 10:45
Photoshoot prep 12:29
Props 18:20
Shots you need 20:20
Food for thought 26:07
Watch on YouTube: https://youtu.be/8FIHxQwj6MA
Read on the Blog: https://whitedeer.com.au/ep252/
WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb
// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub
// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio