In this episode of Content Inc., Joe Pulizzi shares a major shift in his work and thinking. For years, Joe was known as “the content marketing guy.” More recently, he’s been called the entrepreneur guy, the creator guy, even the orange guy. But after some reflection, and inspiration from friends Jay Clouse and Jay Acunzo, Joe has distilled his new premise. The only true path to meaning, freedom, and wealth is building something you control. Joe explains why this premise matters today, and why it connects so closely to the idea of a Tilt: the unique angle that makes you irreplaceable. He shares an updated definition of the Tilt, how it applies to his projects (Content Inc., This Old Marketing} and why finding your Tilt is the foundation of a business model that lasts. Joe closes with a challenge: What is your Tilt? What is the unique angle that makes you irreplaceable? If you cannot answer that clearly, you’re at risk. But if you can, you hold the raw material for meaning in your work, freedom over your choices, and wealth that lasts. -------- For more inspiration and a step-by-step guide to building freedom on your own terms, grab Joe’s new book Burn the Playbook (plus a 21-day challenge) at https://www.joepulizzi.com/books/burn-the-playbook/. Resources & Links: Joe's free guide: [Mastering Goal Setting] Joe's new book: [Burn the Playbook] Let’s connect: [LinkedIn] Subscribe to the Podcast [Content Inc.]
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5:12
Why Feeling Broken Can Be a Sign of Mastery (512)
This week on Content Inc., Joe shares a powerful reminder for every creator: feeling “behind” or “not good enough” is not a weakness. It is often a marker of growth. Fresh off the afterglow of CEX, Joe reflects on a conversation between Jay Acunzo and Ann Handley about imposter feelings and self-doubt. Even when we are recognized and quoted, we can still feel like we are falling short. To bring it home, Joe draws inspiration from the legendary golfer Bobby Jones, who once admitted his game felt like it was in “horrible shape” during a stretch when he was dominating every major tournament. The truth? Champions do not measure themselves against others, but against their own potential. For creators and entrepreneurs, that same gap between perception and reality is where mastery lives. Feeling broken can be the best evidence you are leveling up. 👉 Jay Acunzo’s LinkedIn post: [link] Bobby Jones Book Recommendation Key Takeaways: Everyone feels behind, even top performers. Dissatisfaction can be fuel, not failure. Growth often feels uncomfortable, and that is the point. Thanks for listening, and as always… keep building. -------- For more inspiration and a step-by-step guide to building freedom on your own terms, grab Joe’s new book Burn the Playbook (plus a 21-day challenge) at https://www.joepulizzi.com/books/burn-the-playbook/. Resources & Links: My free guide: [Mastering Goal Setting] My new book: [Burn the Playbook] Let’s connect: [LinkedIn] Subscribe to the Podcast [Content Inc.]
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3:47
Stop Playing Small: The Creator Lessons That Hit Me Hardest at CEX (511)
I just got back from the 4th Annual Content Entrepreneur Expo (CEX) and my notebook is full. In this episode, I share the biggest lessons that every creator needs to hear: Why replies matter more than followers or likes How to craft a clear, powerful premise that makes your audience’s eyes light up The surprising ways your community can create content with you Why breaking patterns and pushing boundaries keeps you unforgettable The trap of playing small—and how to step fully into your power Why slowing down may be the smartest move in an AI-driven world How trust platforms are beating search engines at their own game These insights hit me hard, and I think they’ll do the same for you. Listen in, take notes, and let’s rethink how we build as creators. -------- For more inspiration and a step-by-step guide to building freedom on your own terms, grab Joe’s new book Burn the Playbook (plus a 21-day challenge) at https://www.joepulizzi.com/books/burn-the-playbook/. Resources & Links: My free guide: [Mastering Goal Setting] My new book: [Burn the Playbook] Let’s connect: [LinkedIn] Subscribe to the Podcast [Content Inc.]
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5:49
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5:49
60 Days to Live Mentality
What if you only had 60 days left to live? In this episode, Joe shares one of the most powerful thought exercises he uses to cut through distractions and refocus on what truly matters...both in business and in life. Instead of letting busy work, endless scrolling, or meaningless meetings dominate your days, the 60 Days to Live Mentality forces you to ask: What would I double down on? Who would I spend time with? What would I stop doing altogether? Joe explains how this simple but radical lens creates clarity, strengthens relationships, and drives focus on the projects that actually move the needle. Takeaway: You don’t need a crisis to start living with urgency. By aligning your daily calendar with what matters most, you’ll make better decisions, create more impact, and build a business—and life—that lasts. Challenge for you: Take 10 minutes today. Write down what you’d do if you only had 60 days left. Then compare it with how you’re actually spending your time. The difference will show you what needs to change. For more inspiration and a step-by-step guide to building freedom on your own terms, grab Joe’s new book Burn the Playbook (plus a 21-day challenge) at https://www.joepulizzi.com/books/burn-the-playbook/. Resources & Links: My free guide: [Mastering Goal Setting] My new book: [Burn the Playbook] Let’s connect: [LinkedIn] Subscribe to the Podcast [Content Inc.]
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2:42
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2:42
The 6 Mindset Shifts That Separate Creator Winners from Quitters
Most creators don’t fail because they lack skill or talent — they fail because they never make the mindset shifts that turn effort into results. After more than two decades in content entrepreneurship, I’ve seen what separates the ones who win from the ones who quit. In this episode, I share six powerful mindset shifts that can change your entire trajectory as a creator. You don’t need to adopt all of them today... pick one, live it, and watch what happens. What You’ll Learn in This Episode: Why your goal is your compass — and how to set one that actually works. How to define and lean into your tilt (your unique differentiation). Why purposeful repetition is the secret to branding that sticks. The one daily habit that protects your creative energy. How your “crew” can either raise or lower your ceiling. Why selling every day is service, not pushiness — and how to make it a habit. Resources & Links: My free guide: [Mastering Goal Setting] My new book: [Burn the Playbook] Let’s connect: [LinkedIn] Subscribe to the Podcast [Content Inc.]
Content Inc. is for entrepreneurs and startups who want to be big - not by creating and selling more products and services - but by developing a loyal audience through remarkable content. Podcast creator Joe Pulizzi, known as the "godfather of content marketing," believes that most small businesses and startups are going to market in the wrong way. Instead of leading first with product, Joe believes entrepreneurs should be building audiences...then they can sell whatever they want. Each podcast contains one inspirational idea that can change your business - all in less than 10 minutes per episode.
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