Financial Feminist

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If you’ve ever felt like you’re doing all the “right” money things on paper but still feel anxious, stuck, or behind, this episode is for you. In today’s conversation, I’m joined once again by Mimi Bouchard––trailblazing entrepreneur, motivational speaker, and author––to break down how to shift your money mindset in 2026 by changing your identity, your beliefs, and the way you relate to yourself long before the numbers change. We talk about the psychology of money, why not all of your thoughts are true, how to stop bracing for financial disaster, and how small, daily mindset shifts can completely transform your financial behavior. Tune in to learn how to rewire your brain to see opportunity, rebuild trust, and start showing up like your future wealthy self so you can create lasting financial security and freedom this year.

00:00 Intro 

01:40 How your brain filters opportunity

03:50 Why mindset matters more than being good at math

06:10 How beliefs drive behavior before numbers ever do

08:30 Not all of your thoughts are true

11:50 The "why not me?" mindset shift

17:30 Women and the fear of wanting more

20:50 Identifying limiting beliefs in everyday moments

28:20 Bracing for impact - the low-grade money anxiety trap

35:10 The bounce back rate vs. perfectionism

42:50 Building trust with yourself around money

47:30 Adding positive habits instead of restricting

50:30 Getting comfortable with having more money

Visit https://herfirst100k.com/ffpod to see the show notes and read the transcript of this episode!
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If you’re making good money and still feel broke, stressed, or behind, something is off and it’s not you. Today, I’m joined by my friend Vivian Tu, former Wall Street trader, CEO and founder of Your Rich BFF, and New York Times bestselling author of Well Endowed, to talk about what it really takes to get rich and stay rich. We’re calling out why paying your bills and saving is not the finish line, how optimization culture keeps high earners trapped in a constant game of “never enough,” and how to start using your money as a tool to buy time, freedom, and real security instead of status symbols. This episode is about ditching performative wealth, building systems that quietly grow your money, and finally feeling powerful, calm, and in control of your financial life.

Vivian’s links:

Website: https://www.yourrichbff.com/

Grab your copy of Well Endowed: http://richbffbook.com/ 

Visit ⁠https://herfirst100k.com/ffpod⁠ to stay up to date and find any resources mentioned on our show!

00:00 Intro 

00:51 Money traumas from childhood & the Chinese buffet story

03:17 How money narratives dictate everyday decisions

06:16 Knowing the price of everything but the value of nothing

08:14 Money as a tool to buy your best life

10:47 What comes after financial basics (Finance 2.0)

13:01 Building infrastructure vs. working harder

15:38 Strategic spending: "Do I want this or do I want people to know I have it?"

18:33 The sleep investment story

24:48 Why HENRYs (High Earners Not Rich Yet) feel stressed

28:21 The B-plus life trap & lifestyle inflation

31:24 Wasted opportunity, potential, and time

33:20 Kids will make you poorer - childcare costs

36:10 The prenup with built-in raises for childcare

37:34 Unpaid labor & the "good mom" trap

38:53 Cooking as unpaid labor vs. celebrity chef art

40:06 Speaking kindly to yourself about money

42:31 Making peace with your own financial timeline

45:07 The all-or-nothing mindset is killing progress

49:56 15 minutes is better than no minutes

50:17 Book takeaway: Chase security, stability & freedom
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If you’re over 35 and constantly feeling like you’re behind financially, you’re not alone. In today’s episode, I’m joined by Jean Chatzky––longtime financial journalist, bestselling author, and founder of HerMoney––whose work has shaped generations of women’s financial literacy, including my own. Jean opens up about starting over at 40 after divorce, job loss, and losing a parent. She shares exactly what she learned about saving, investing, and rebuilding confidence when time feels limited. We talk about why so many women feel behind no matter their age, the biggest money mistakes women 35+ make, how to course-correct without panic, and how to use tools like retirement accounts, HSAs, and investing strategies to build a future that still works, even if you didn’t start early.

Jean’s links:

Investing Club: https://join.investingfixx.com/ 

Website: https://hermoney.com/ 

HerMoney Podcast: https://podcasts.apple.com/us/podcast/hermoney-with-jean-chatzky/id1098802558

How She Does It Podcast: https://podcasts.apple.com/us/podcast/how-she-does-it/id1691787429 

Visit ⁠https://herfirst100k.com/ffpod⁠ to stay up to date and find any resources mentioned on our show!

00:00 Intro: Never too late to save

00:42 What "owning your money" means

02:00 Jean's story: Starting over at 40

03:49 What to prepare for & do differently

06:36 Biggest mistake: Too much cash, not enough invested

10:56 Why Gen X women feel behind

16:32 Financial boundaries with aging parents & adult children

21:06 HSAs as investing vehicles

27:15 Why "feeling behind" is universal

34:20 Quick-fire Q&A

42:29 Advice for women feeling paralyzed

45:51 Where to find Jean
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If money conversations keep turning into fights, it’s not because you’re bad with money, it’s because you were never taught how to talk about it together. In today’s episode I’m joined by Andy Hill, award-winning family finance coach, host of Marriage, Kids & Money, and author of Own Your Time, to talk about why money fights are rarely about money, how invisible labor and emotional labor quietly erode relationships, and what it actually takes to build a life that feels aligned instead of exhausting. We unpack how to stop repeating the same financial arguments, how to communicate more equitably with your partner, and how to redefine success so time (not just money) becomes your most valuable currency. Whether you’re partnered, parenting, or just rethinking what “having it all” really means, this conversation will help you build a life you don’t need to escape from. 

Andy’s links:

Website: https://marriagekidsandmoney.com 

Book: https://marriagekidsandmoney.com/book/ 

Visit ⁠https://herfirst100k.com/ffpod⁠ to stay up to date and find any resources mentioned on our show!

00:00 Intro

00:47 Why You Need to Dream About Your Time

01:49 The Mailbox Exercise: What Would You Stop Doing?

03:09 The FaceTime Birthday That Changed Everything

05:15 Karaoke Duets & Life Priorities

06:03 Debunking "Keep Your Head Down Until 65"

08:53 When Money Becomes Your Currency vs. Time

11:45 The Identity Crisis of Leaving Corporate

14:27 How to Know When a Role Isn't Working

16:30 Emotional Labor & Equity in Marriage

20:30 The Volcano Fight: When Money Arguments Aren't About Money

33:10 Financial Abuse & Protecting Yourself as a Stay-at-Home Parent

38:27 Prenups, Postnups & Why You Need One

41:27 The Expense That Saved Thousands Without Changing Happiness

43:38 Why Traditional FIRE Didn't Work for Our Family

48:36 The Power of Pivoting & Financial Confidence

50:26 First Steps Toward Time Freedom

55:03 Small Steps to Reclaim Your Life
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If you’ve already fallen off your New Year’s goals, or you feel like you’re constantly fighting yourself when it comes to money, health, or habits—this episode is for you. Today on Financial Feminist, I’m joined by returning guest Thais Gibson, a world-renowned expert on the subconscious mind, to explain why willpower alone doesn’t work, and what actually does. We break down how 95% of your behavior is driven by subconscious programming, why “self-sabotage” isn’t real, and how you can rewire limiting beliefs and build goals that stick in just three minutes a day. If you’re ready to start creating habits that actually stick, this conversation will completely shift how you think about motivation and success.

Thais’s links:Website: http://university.personaldevelopmentschool.com 

Instagram: https://www.instagram.com/thepersonaldevelopmentschool/?hl=en 

Youtube: https://www.youtube.com/channel/UCHQ4lSaKRap5HyrpitrTOhQ 

Visit ⁠https://herfirst100k.com/ffpod⁠ to stay up to date and find any resources mentioned on our show!

00:00 Intro

00:47 Intentional Goal Setting

01:54 Understanding Your Subconscious Mind

04:27 How Subconscious Blocks Prevent Goal Achievement

07:18 Step 1: Converting Goals into Subconscious Language

14:05 Step 2: The 21-Day Rewiring Process

20:32 Step 3: Linking Goals to Your Subconscious Needs

28:44 Step 4: Discovering Your Personal Subconscious Needs

38:38 Why Routine & Structure Matter for Habit Formation

51:00 Removing Limiting Beliefs: The 3-Step Framework

54:27 Why Avoiding Money Actually Creates More Stress

57:19 Your 3-Minute Morning/Evening Routine
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