She's So Lucky

#324: If you've ever wondered what it really takes to build a multimillion-dollar brand from scratch — beyond the polished Instagram posts and the "overnight success" stories — this conversation is for you. Today I'm sitting down with Siff Haider, co-founder of Arrae and host of the Dream Bigger podcast, who turned wedding savings into a $100M wellness empire while keeping her sanity, her marriage, and her authenticity intact.Siff gets refreshingly real about the unglamorous early days: bootstrapping, sounding like "two little bitches" on investor calls (her dad's words, not mine), and sweating through her first podcast recording. She shares the mindset shifts that helped her step into her power, why she treats customers like influencers, and how she built a team of 33 people who care as deeply as she does.This episode is for you if:You're building something and terrified of looking cringeYou're trying to figure out when to take funding (and how much)You want to understand how to scale without losing your soulYou're navigating the balance between data and intuition as a founderYou're curious about building a personal brand that's bigger than your businessIf you enjoyed this episode, leave us five stars — I heard that if you rate the show five stars, something lucky happens. Test that theory, and make sure you're subscribed on Apple, Spotify, and YouTube. See you next week!Episode Links:Learn more about Arrae at arrae.comFollow Siff on Instagram: https://www.instagram.com/siffhaiderFollow Siff on TikTok: https://www.tiktok.com/@siffhaiderListen to The Dream Bigger Podcast: https://open.spotify.com/show/2CDL6BcfZc6AmQeRZpjAxs?si=e095083332ee43eaThe Alter Ego Effect by Todd Herman: https://bookshop.org/a/55347/9780062838636Sponsors:Google Shopping: #sponsored See how clothes from your favorite brands look on you before you buy by visiting g.co/shop/tryonQuince: Find gifts so good you’ll want to keep them with Quince. Go to quince.com/balancedles for free shipping on your order and 365-day returns.LMNT: LMNT is a zero sugar electrolyte drink mix with a research-backed ratio of electrolytes. To try it out go to drinkLMNT.com/balancedles to receive a free LMNT sample pack with any purchase.Nutrafol: For a limited time, Nutrafol is offering our listeners ten dollars off your first month’s subscription and free shipping when you go to nutrafol.com enter the promo code BALANCEDLES.Heifer International: Spread some luck by funding a loan at heifer.org/lucky.Rula Online Therapy: Visit rula.com/lucky to get connected with a licensed therapist.BBoutique: EVERYONE who signs up wins a FREE WhisperVibe™ OR a FREE Rose toy with any Whisper™ order! Visit https://www.bboutique.co/vibe/shessolucky-podcastKeep in Touch with Les:Follow Les on IG @lesalfredFollow She’s So Lucky on IG @shessoluckypodFollow Les on TikTokFollow She’s So Lucky on TikTokSubscribe to the She’s So Lucky Newsletter: https://shessolucky.kit.com/bestcaseVisit our website at shessoluckypodcast.comThis episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.Produced by Dear MediaSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#323: Nothing is more impactful to our ability as women to create our own luck than the journey of motherhood—how we embark on it, and when. That's why I sat down with Dr. Catha Fischer, reproductive endocrinologist and Medical Director at Spring Fertility, for this critical bonus episode to demystify reproductive health, fertility, and the power of reproductive autonomy. We dive into what every woman in her 20s and 30s needs to know, from understanding your menstrual cycle (which Dr. Fischer calls your "fifth vital sign") to the truth about how birth control impacts your fertility, and what egg freezing actually entails. This is an honest, judgment-free conversation about removing the shame around fertility and making informed, empowered choices for your future.This episode is for you if: You want to understand your reproductive options regardless of your relationship status. You're on hormonal birth control and are curious about what's *really* happening with your natural menstrual cycle. You've been frustrated by the shame and secrecy surrounding fertility struggles or feel like you're "running out of time." You want a factual breakdown of the egg freezing process, including pricing, and outcome data. You're having a hard time getting your questions about reproductive health answered and are seeking patient-centered care.Episode Sponsor:Visit springfertility.com and use code LUCKY for $150 off your initial fertility consult (virtual or in-person). Episode Links: Follow Les on IG @lesalfred Follow She’s So Lucky on IG @shessoluckypod Follow Les on TikTok: https://www.tiktok.com/@lesalfred Follow She’s So Lucky on TikTok: https://www.tiktok.com/@shessoluckypod Subscribe to the She’s So Lucky Newsletter: https://shessolucky.kit.com/bestcase Visit our website at shessoluckypodcast.com Get your She’s So Lucky Merch: https://shop.dearmedia.com/collections/shes-so-luckyThis episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.Produced by Dear MediaSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#322: Sometimes the biggest transformations happen not when everything changes around you, but when you finally shift how you show up. In this solo episode, I'm pulling back the curtain on the internal work that led to one of the most profound shifts I've ever experienced — and why people keep telling me my energy feels completely different.I'm sharing the honest story of what most of this year really looked like behind the scenes (spoiler: it wasn't what you saw on social media), the exact daily practices that changed everything for me over the summer, and why finally feeling content has nothing to do with checking boxes or hitting milestones.This episode is for you if:You're doing all the "right things" but still feel like something's missingYou're tired of feeling like you're grasping for the next achievement to feel wholeYou're ready to shift your energy but don't know where to startYou want to understand what manifestation actually looks like in practiceYou're struggling with the gap between how your life looks and how it feelsI talk about…Why going full-time with the podcast in 2024 brought up more triggers than I expectedWhat it was like to have everything feel hard during the months that looked the most successful from the outsideMy exact daily manifestation practiceHow mirror work went from incredibly uncomfortable to one of my most powerful toolsWhy the manifestations I wanted didn't come exactly when or how I expected, but something better happened insteadWhy feeling content doesn't mean you stop being ambitiousThe real prize of manifestation workCheck Out These Related Episodes:The Science of Manifesting Your Dream Life (Even When It Feels Impossible)The Journaling Practice That Changed My Life: Best Case Scenario JournalingEpisode Links:Follow Les on IG @lesalfredFollow She’s So Lucky on IG @shessoluckypodFollow Les on TikTokFollow She’s So Lucky on TikTokSubscribe to the She’s So Lucky Newsletter: https://shessolucky.kit.com/bestcaseVisit our website at shessoluckypodcast.comGet your She’s So Lucky Merch: https://shop.dearmedia.com/collections/shes-so-luckySponsors:Google Shopping: #sponsored Shop the 100 products that made our year by visiting g.co/shop/holiday100Happy Mammoth: Try Hormone Harmony risk-free AND get 15% off your first order with code LUCKY at happymammoth.com.Kendra Scott: Visit kendrascott.com/gifts and use code SSL20 at checkout for 20% off ONE full-priced jewelry item. Exclusions apply, offer ends December 31, 2025.Cotton: Cotton is the fabric of our lives. Visit thefabricofourlives.com to learn more.Kale Health: If you’re interested in a career in wellness, check out the CN-P certification with Kale Health. Use code LUCKY for $1500 off the program.Vionic: Use code LUCKY at checkout for 15% off your entire order at www.vionicshoes.com when you log into your account. One-time use only.Heifer International: Spread some luck by funding a loan at heifer.org/lucky.This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.Produced by Dear MediaSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#321: If you've ever felt like you had to choose between the beauty trends you love and the ones that were "meant for you," this conversation will feel like permission to explore it all. Today I'm sitting down with Darcei Giles — the award-winning content creator who's been pioneering inclusivity in beauty since before it was an industry buzzword.Darcei shares her journey from making webcam videos in 2010 to becoming a bridge between Korean beauty innovation and Black beauty consumers. She opens up about the viral series that changed everything, the moment a brand actually listened to her feedback, and why she's spent over a decade refusing to delete her early content.This episode is for you if:You're navigating spaces where you don't see yourself reflectedYou're curious about what real brand inclusivity looks like behind the scenesYou want to understand how to build longevity in a constantly changing industryWe talk about…How a lighthearted video concept became a movement that gave thousands of Black women permission to experimentThe real reason Korean beauty brands are getting inclusivity right (and what American brands can learn)Why Darcei made three TikToks a day for 90 days straight — and gained 100K followersWhat happened when she told a foundation brand "call me" and they actually didThe difference between creating 30 shades and creating 30 good shadesGoing into the lab to create foundation shades that had never existed beforeWhy she keeps her earliest videos up despite the cringe factorWhat it takes to stay relevant for 15 years without losing yourselfHer plans to merge Korean skincare innovation with Black beauty needs in her own future brandEpisode Links:Follow Darcei on Instagram: https://www.instagram.com/missdarcei/?hl=enFollow Darcei on TikTok: https://www.tiktok.com/@missdarcei?lang=enCheck out Parnell Serum Cushion Foundation: https://parnellbeauty.com/products/parnell-serum-cushionGet your She’s So Lucky Merch: https://shop.dearmedia.com/collections/shes-so-luckySponsors:Cotton: Cotton is the fabric of our lives. Visit thefabricofourlives.com to learn more.LMNT: LMNT is a zero sugar electrolyte drink mix with a research-backed ratio of electrolytes. To try it out go to drinkLMNT.com/balancedles to receive a free LMNT sample pack with any purchase.Shopify: Start your online business with Shopify. Sign up for your $1 per month trial at shopify.com/balancedblackgirl.Happy Mammoth: Happy Mammoth: Try Hormone Harmony risk-free AND get 15% off your first order with code LUCKY at happymammoth.com.Kendra Scott: Kendra Scott: Visit kendrascott.com/gifts and use code SSL20 at checkout for 20% off ONE full-priced jewelry item. Exclusions apply, offer ends December 31, 2025.Google Shopping: #sponsored Shop the 100 products that made our year by visiting g.co/shop/holiday100Connect with Les:Follow Les on IG @lesalfredFollow She’s So Lucky on IG @shessoluckypodFollow Les on TikTokFollow She’s So Lucky on TikTokSubscribe to the She’s So Lucky Newsletter: https://shessolucky.kit.com/bestcaseVisit our website at shessoluckypodcast.comPlease note that this episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct or indirect financial interest in products or services referred to in this episode.Produced by Dear Media.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#320: What if there’s less standing between you and your dream life than you think? If you've ever caught yourself thinking "that's too big of a dream," this episode is going to completely shift how you see what's possible for your life.Today I'm sitting down with Olivia Rose Thomas — manifestation coach, co-host of Inspired Delusions, and someone who went from being skeptical of the idea of manifesting to completely transforming her life through it. Olivia breaks down the neuroscience behind why getting your hopes up is the most powerful thing you can do, why your 95% subconscious mind might be sabotaging what you want, and how to rewire your brain to expect good things.This isn't just woo-woo talk — Olivia connects quantum physics, nervous system regulation, and brain science to explain why manifestation actually works. She shares how she manifested her dream apartment the day after putting it on her vision board, why being audacious about your goals gives your brain more dopamine and motivation, and the exact tools that help you feel safe enough to dream bigger than you ever thought possible.This episode is for you if:You're tired of playing it safe and ready to let yourself receive what you actually wantYou've tried manifesting before and felt like it didn't workYou want to understand the science behind why your thoughts literally shape your realityYou're ready to stop being realistic and start being audaciousWe talk about…The moment Olivia went from manifestation skeptic to believer — and manifested her exact dream living situationWhy getting your hopes up is actually less painful than believing nothing is possibleThe study that proves we only see what we're looking for (and how to use this to your advantage)What your subconscious mind really is and why 95% of your thoughts are working against you without you knowing itThe three R's formula: Recognize, Rewire, Regulate — and how to actually change your beliefsWhy EFT tapping calms your nervous system and clears the "clouds" blocking your natural state of worthinessHow to use subliminals safely (and why creating your own with your voice works faster)Why acting "as if" and changing your identity is more powerful than any manifestation ritualWhy being realistic is the fastest road to mediocrity — and what to do insteadHow to feel safe enough in your nervous system to actually let yourself hope for moreEpisode Links:Follow Olivia on Instagram: https://www.instagram.com/oliviarosethomas_/Follow Olivia on TikTok: https://www.tiktok.com/@oliviarosethomas?lang=enListen to Olivia’s podcast, Inspired Delusions: https://open.spotify.com/show/6ETFmbKuK8CU6vYU9wFRwu?si=c93d63ba996d4dd7Get your She’s So Lucky Merch: https://shop.dearmedia.com/collections/shes-so-luckySponsors:Nutrafol: For a limited time, Nutrafol is offering our listeners ten dollars off your first month’s subscription and free shipping when you go to nutrafol.com enter the promo code BALANCEDLES.Kendra Scott: Visit kendrascott.com/gifts and use code SSL20 at checkout for 20% off ONE full-priced jewelry item. Exclusions apply, offer ends December 31, 2025.BBoutique: Everyone who signs up gets a FREE rose suction toy with their order. Visit https://www.bboutique.co/vibe/shessolucky-podcast.Vionic: Use code LUCKY at checkout for 15% off your entire order at www.vionicshoes.com when you log into your account. One-time use only.Ritual: Get 25% off your first month of Ritual when you visit ritual.com/balanced and add Essential Protein today.Cotton: Cotton is the fabric of our lives. Visit thefabricofourlives.com to learn more.Google Shopping: If you're stressing about finding those perfect presents, head over to g.co/holiday100Keep in touch with Les and She’s So LuckyFollow Les on IG @lesalfredFollow She’s So Lucky on IG @shessoluckypodFollow Les on TikTokFollow She’s So Lucky on TikTokSubscribe to the She’s So Lucky Newsletter: https://shessolucky.kit.com/bestcaseVisit our website at shessoluckypodcast.comPlease note that this episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct or indirect financial interest in products or services referred to in this episode.Produced by Dear Media.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.