30 Minutes to President's Club | No-Nonsense Sales

How top sellers use customer proof to reduce risk, accelerate deals, and close with confidence featuring Krysten Conner’s real world framework for social proof, references, and late stage deal momentum.

🎙️ ACTIONABLE TAKEAWAYS:

Screenshots beat polished proof: Raw texts, DMs, and unpolished customer messages feel real and instantly lower buyer risk. Use them in prospecting and late stage deals instead of overproduced case studies.

Stop defaulting to reference calls: Reference calls are the highest effort option. First try screenshots, forwarded customer emails, tailored demos, or CSM intros to answer the real risk behind the ask.

Prep references to tell the truth: The best reference includes a hiccup and how it was fixed. Perfect stories feel fake. Credible stories close deals.

One thing to do right now: Spend 30 minutes pinging past customers you built relationships with. No ask. Just a check in. Build your reference list before you urgently need it.

KRYSTEN’S PATH TO PRESIDENT’S CLUB:

Doing 14X what anyone had done in her territory

Being #1 in new logo acquisition on her team

Achieving a 47.6% win rate

Todd Caponi’s Negotiation Masterclass here

These Courses Will Get You to President’s Club:

👥 Leadership Course: https://bit.ly/4o8KtMT

📧 Cold Email Course: http://bit.ly/44K6jy3

☎️ Cold Call Course: https://bit.ly/4jqQ4w2

🔮 Discovery Course: https://bit.ly/4cQYaM8

🛠️ Free Toolkits: http://bit.ly/4nZwvO5

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Things you can steal and use today – https://linktr.ee/30mpc_youtube

Full YouTube Episode Here

Jen Allen-Knuth puts five real cold emails head-to-head to see which ones actually earn executive attention and which get instantly deleted. Watch as she breaks down subject lines, openers, tone, and CTA mistakes, crowns a single winning email, then rewrites it live using her Problem Prompter framework to show how sellers can stop pitching and start booking meetings with C-suite buyers.

Over the last 12 to 16 weeks, we’ve been sitting down with the one and only Jen Allen-Knuth (2–3 hours per week, plus an entire week of shooting) to build her course: Selling to the C-Suite. This is everything you could possibly need to close a 6–7 figure deal at power. Backed by Gong data of and 1M+ executive-level sales cycles. https://www.30mpc.com/course/multithreading-exec-selling-course-selling-to-the-c-suite

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Things you can steal and use today – https://linktr.ee/30mpc_youtube

Learn more: https://www.30mpc.com/newsletter/multi-threading-and-executive-selling-course-selling-to-the-c-suite

⁠Watch Todd’s Free Negotiation Masterclass⁠

⁠Buy 'Four Levers Negotiating' Here⁠

Todd Caponi is a multi time CRO, award winning author, and one of the leading voices on transparency in sales. And these are the three negotiation moments that changed how he sells forever.

From a used car purchase that went completely sideways, to a seven figure software deal saved at the last second, to a heated pricing argument with an angry marketer, Todd Caponi shares real stories that prove why honesty beats tactics in negotiation.

No gimmicks. No fake leverage. Just clear, human conversations that build trust, reduce discounting, and turn negotiations into collaboration instead of combat.

These Courses Will Get You to President’s Club:

👥 Leadership Course: https://bit.ly/4o8KtMT

📧 Cold Email Course: http://bit.ly/44K6jy3

☎️ Cold Call Course: https://bit.ly/4jqQ4w2

🔮 Discovery Course: https://bit.ly/4cQYaM8

🛠️ Free Toolkits: http://bit.ly/4nZwvO5

Get More Tactics:

Join our weekly newsletter – https://hubs.li/Q02NJQ8p0

Things you can steal and use today – https://linktr.ee/30mpc_youtube

We break down the exact cold call script that’s helped book meetings on 1 out of every 3 connects then prove it by making live cold calls on camera.

Armand Farrokh and Nick Cegelski walk through the full cold call framework they’ve used as operators, leaders, and authors of *Cold Calling Sucks (And That’s Why It Works) from opener, to pitch, to objection handling with real examples and zero theory fluff.

You’ll learn how to use the “Heard the name tossed around” opener to break the telemarketer stigma, why context-first openers outperform permission begging, how to pitch by leading with the problem (not the product), and how to handle objections using the 'Mr. Miyagi method' without sounding pushy or desperate.

Then they pick up the phone and make live cold calls showing exactly how the script holds up in real conversations, where reps usually get stuck, and how tone, confidence, and EQ matter more than saying the “perfect” words.

Resources:


Save $75 off the #1 Cold Calling Course with code SAVE75: https://www.30mpc.com/course/cold-calls-to-presidents-club


Buy now link for the Cold Calling Course: https://shop.30mpc.com/30mpc-cold-calls-to-presidents-club-course?coupon=save75


Objection scripts: https://www.30mpc.com/blog/18-cold-call-objections-and-how-to-handle-them


Opener scripts: https://www.30mpc.com/blog/2-cold-call-openers-4-full-pitch-examples

Get More Tactics:

Join our weekly newsletter – https://hubs.li/Q02NJQ8p0

Things you can steal and use today – https://linktr.ee/30mpc_youtube