The Marketing Week Podcast

Oura is one of the fastest growing health wearable brands, with revenues increasing fourfold in the last two years and the business on track to surpass 5 million users.
In this episode of The Marketing Week Podcast, CMO Doug Sweeny joins host Molly Innes, work and careers editor & podcast lead, to explore the brand's approach to marketing, from sports sponsorship to its recent brand repositioning and platform 'Give us the Finger'.

Since Sweeny last spoke to Marketing Week in October - when the brand repositioned from fitness tracker to 'holistic' health brand - its brand awareness has jumped from 20% to 30% in the UK.

He also discusses his team's relationship with the product function. "We work incredibly tightly with the product team. It's left hand, right hand," he says, noting that the "idea of a baton hand off" to marketing just doesn't cut it.

This episode of The Marketing Week Podcast is sponsored by Kantar. Its LINK AI creator content insights turn influencer ads into predictive insight you can act on. Discover how you can invest with confidence, not guesswork with LINK AI by Kantar.
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In this episode of The Marketing Week Podcast, we’re reflecting on the year so far and what it means for marketers going into the second half of 2026.
Hosts Lucy Tesseras, managing editor, and Molly Innes, senior reporter, are joined by the Marketing Week editorial team to dig into the big stories of 2026 and the lessons brands should carry through to make a success of the next six months.

This episode spans everything from how marketers can find growth in a low-growth environment and influencer marketing transparency, to the evolution of AI search and B2B buying behaviours.

The team also discuss the industry’s career progression crisis and how it’s impacting parents, as well as a look at how marketers can improve their martech stacks.

This episode of The Marketing Week Podcast is sponsored by Kantar. Its LINK AI creator content insights turn influencer ads into predictive insight you can act on. Discover how you can invest with confidence, not guesswork with LINK AI by Kantar.
Hosted on Acast. See acast.com/privacy for more information.

Is marketing as progressive, equitable and inclusive an industry as it claims to be?

Taking pay disparity as a meaningful measure, Marketing Week data proves the industry still has many issues to resolve.

With marketing’s gender pay gap now at a five-year high of 21.7%, the 2026 Career & Salary Survey data also reveals both the ethnicity and socio-economic pay gaps are at their highest levels since 2022 at 13.7% and 18.6%, respectively.

To discuss what needs to change, Marketing Week deputy managing editor and head of insight, Charlotte Rogers, is joined by founder of creative comms agency Work & Class Laura Burch, The Marketing Academy Foundation CEO and campaigning chair on WACL’s executive committee, Lianre Robinson and co-founder of workplace equality champion People Like Us, Darain Faraz.
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With the 2026 FIFA World Cup around the corner, brands across the globe are making big swings to capitalise on the action and push their businesses forward.

Diageo is one such brand. As FIFA's official spirits partner for the tournament, the Johnnie Walker owner is "very clear" on the role its brands can play in the conversation, says Rick Pineda, vice-president of global sports.

He joins The Marketing Week Podcast, hosted by senior reporter Molly Innes, to discuss how Diageo is showing up for the biggest World Cup of all time.

This episode of The Marketing Week Podcast is sponsored by Kantar. LINK is an end‑to‑end creative effectiveness system, built for modern campaigns. Discover how you can drive stronger campaign performance and brand growth with LINK by Kantar.

Hosted on Acast. See acast.com/privacy for more information.

The Marketing Week Awards celebrate marketing that delivers real impact, where creativity, strategy, and execution come together to make a difference for brands, businesses, and customers. Click here to find out more details on entering.

In a category that’s often met with “a lot of indifference” from customers, building a banking brand that not only resonates but is celebrated is no small feat.

However, this is what Nationwide has achieved. The 'A Good Way to Bank’ platform, which launched in 2023 alongside a wider rebrand, positions the bank as different from its competitors, backed up by a commitment to keep branches open and share profits with customers.

In this episode of The Marketing Week Podcast, Nationwide director of brands and marketing Richard Warren and Imogen Hope Mandla, strategy director at Mother – Marketing Week’s 2025 Agency of the Year – join managing director Lucy Tesseras to discuss the secrets of a successful relationship.
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