Marketing and Margaritas

We’ve all seen the rise of dupes in fashion and beauty… but now it’s happening in business.
From calendar apps to course builders and memberships — there’s a cheaper version of almost everything.
In this episode, we're breaking down the truth about buying lower-cost alternatives to premium programs and when it’s a smart move vs. when it’s a shortcut that slows you down.
If you’ve ever debated whether to invest big or go budget, this episode will help you make the decision with clarity (and confidence).

If you've got an email list but your subscribers just aren't buying, you're not alone - and you're not doing it wrong. In this episode we're getting honest about why so many business owners are sitting on an email list that looks great on paper and converts almost nobody in reality.
We break down the three real reasons your list has gone cold.
From inconsistent sending habits to misaligned lead magnets to the silent killer that is only showing up to sell, this episode is the diagnosis your email marketing has been missing.
No gatekeeping, no fluff - just the truth about what's actually going on and the categories of fixes that exist so you know exactly where to start.
This is Part 1 of a two-part series. The full step-by-step fix, including a complete 7-day re-engagement sequence is waiting for you in this week's paid episode.

[Subscriber Only Teaser] Enjoy a sneak peek into Maddi's paid episode.

Ever wonder why Meta spends more budget on your "worse performing" ads and placements?

In this episode, I break down one of the most misunderstood concepts in Meta advertising - the breakdown effect. You'll discover why that Instagram Stories placement with a $6 CPA is getting 80% of your budget while Facebook Feed with a $3 CPA gets almost nothing, and why turning off the "expensive" placement would actually hurt your results.

I'll walk you through Meta's official documentation on how their algorithm really works, share real examples of when NOT to optimise your campaigns, and give you a complete framework for making smart optimisation decisions.

Plus, I'll reveal the creative sequencing factor that most advertisers miss - why some ads are designed to lose money so others can be profitable. Whether you're constantly second-guessing the algorithm's budget distribution or making optimisation decisions based on breakdown data, this episode will completely change how you manage your Meta campaigns.

Book a Meta Clarity Call here: https://api.leadconnectorhq.com/widget/booking/wSpy1dJyvcJyAcPbDtQ2
Follow Maddi on Instagram: https://www.instagram.com/made_creativeco/

If you're not using Instagram Stories strategically, you're missing your warmest, most ready-to-buy audience every single day.
In this episode, Ruby breaks down exactly why Stories are non-negotiable for business owners, why they're the best place on Instagram to actually make sales, and how to get more people watching them. Plus, she shares the four content pillars you need to be rotating through and the Story styles that are working right now.
Whether you're just getting started with Stories or you've been posting randomly and hoping for the best, this episode will give you a clear, actionable framework to turn your Stories into a sales tool that works every single day.
Connect with us on socials:
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@ruby.consutants

In this episode of the Marketing and Margaritas podcast, Ruby and Maddi discuss the evolving landscape of advertising in 2026, focusing on the importance of organic-looking ads, creative diversity, and understanding Meta's algorithm. They emphasise the need for brands to adapt their strategies to succeed in a competitive market, highlighting the significance of testing and iteration in ad campaigns.