The Consulting Growth Podcast

How do you build multiple successful agencies, recover from failure, and keep scaling without burning out?
In this episode, Joe speaks with Jamie Shanks, founder and CEO of Get Levrg, and a three-time agency founder who has built businesses in sales training, technology, and outsourced revenue operations. Jamie shares the entrepreneurial mindset that has driven him through wins, setbacks, and multiple reinventions. He explains why founders must learn to enjoy the climb rather than chase a final destination, and why resilience often matters more than strategy alone.
Jamie also breaks down the practical systems behind scaling revenue. He explains his “lighthouse and tugboat” framework for balancing inbound authority-building with outbound prospecting, how Sales for Life grew rapidly by leveraging partnerships and repeatable campaigns, and why many founders make the mistake of buying tools before defining principles and process.
The conversation also explores recurring revenue, founder-led sales, outsourcing, and cash flow discipline. Jamie offers candid lessons from mistakes made in earlier ventures, including project-based revenue dependency and poor payment terms, and explains how he rebuilt Get Levrg using a stronger economic model from day one.

Chapters:
00:00 Introduction
01:20 Three Agencies Journey
03:11 Fear and Motivation
06:52 Social Selling Breakthrough
07:24 Sphere of Influence Playbook
11:23 Principles Process Platforms
15:30 Outsourcing Done Right
20:49 Relationship Signal Intelligence
23:51 Exiting Founder Led Sales
31:21 Hard Lessons and Cash Flow

Follow Jamie on LinkedIn: 
https://www.linkedin.com/in/jamestshanks 
Get Levrg Website:
https://getlevrg.com 

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Prof. Joe O'Mahoney helps boutique consultancies scale and exit. 
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https://www.linkedin.com/in/joeomahoney/

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What really changes when a consulting firm takes on private equity, and how should founders prepare for it?
Karen Thomas-Bland shares practical insights from working across private equity-backed consulting firms, transformations, and integrations. She explains that the biggest shift post-investment is not capital, but discipline: more rigorous reporting, structured governance, and collective decision-making. Founders must adapt from autonomy to accountability, while also managing cultural transition as firms move from “family” environments to scalable businesses.
The discussion explores the metrics that matter most in consulting firms, including client concentration, pipeline conversion, sales cycle length, and pricing discipline—often an underdeveloped lever in boutique firms. Karen also highlights the importance of sequencing value creation initiatives, focusing on a small number of priorities, and building operational infrastructure without over-scaling back-office costs.
The episode also covers integration strategy, arguing that firms should “transform first, integrate second” to avoid compounding weaknesses. Finally, Karen outlines how leaders can build a strong market presence through focused, insight-led content, emphasizing clarity, consistency, and relevance over reach.

In this episode you will learn

Why private equity introduces discipline, not just capital
The key KPIs consulting firms should track before and after investment
How to avoid common mistakes in pricing and margin management
Why focusing on 2–3 priorities drives better value creation than long lists
The importance of transforming businesses before integrating acquisitions
How to scale sales beyond the founder and embed a firm-wide sales mindset
Practical advice for building a credible and effective LinkedIn presence

Follow Karen on LinkedIn: https://www.linkedin.com/in/karenthomas-bland 
Follow Joe on LinkedIn:
https://www.linkedin.com/in/joeomahoney/
Follow Joe on Twitter:
https://twitter.com/joeomahoney
Visit Joe’s Website:
https://www.equitysherpa.com

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Prof. Joe O'Mahoney helps boutique consultancies scale and exit. 
Follow Joe on LinkedIn:
https://www.linkedin.com/in/joeomahoney/

Follow Joe on Twitter:
https://twitter.com/joeomahoney

Visit Joe’s Website:
https://www.equitysherpa.com

What does it take to build a consulting firm that lasts 25 years and successfully exits to a Big Four firm?
Adrian Moorhouse, Olympic gold medallist and former world number one swimmer, shares the story of how he transitioned from elite sport to building Lane4, one of the UK’s most respected leadership development consultancies. After retiring from swimming, Moorhouse moved into talent development in British Swimming before co-founding Lane4 in 1995 with academics and a sales partner, applying principles from sport—such as improving inputs to drive better outputs—to leadership development and consulting.
Over the next 25 years, Lane4 grew into a multi-million-pound consultancy before joining EY in 2021. In this conversation, Adrian explains the strategic choices that shaped that journey: building a team with distinct roles for sales, delivery, and account management; overcoming growth plateaus; and navigating the realities of selling a consulting firm. He also reflects on leadership, learning, and the mindset shift required to move from individual performance to leading a team-based business.
In this episode you will learn
How Adrian Moorhouse transitioned from Olympic athlete to consulting entrepreneur
Why separating sales, delivery, and account management can unlock consultancy growth
The importance of “better inputs lead to better outputs” in building consulting capability
How Lane4 broke through a revenue plateau by redesigning roles and investing in new business development
Why understanding the difference between the customer and the consumer matters in consulting
What founders should expect when selling a consulting firm and navigating an earn-out
How leadership mindset shifts from individual performance to building a high-performing team

Connect with Adrian:
LinkedIn: Adrian Moorhouse

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Prof. Joe O'Mahoney helps boutique consultancies scale and exit. 
Follow Joe on LinkedIn:
https://www.linkedin.com/in/joeomahoney/

Follow Joe on Twitter:
https://twitter.com/joeomahoney

Visit Joe’s Website:
https://www.equitysherpa.com

What does it take to build a consulting firm that is global from day one?
In this episode, Joe O’Mahoney speaks with Matthieu Courtecuisse, Founder & CEO of Sia, about the long-term decisions behind building one of the world’s largest founder-led consulting firms.
Matthieu shares how Sia was built with international scale in mind from the very beginning, why founder commitment matters more than capital in global expansion, and how early investments in data, AI, and technology shaped the firm’s competitive advantage. He explains Sia’s augmented consulting model, where proprietary platforms and AI tools sit at the core of delivery—not as add-ons.
The conversation also covers Sia’s approach to growth through selective acquisitions, the balance between building and buying capabilities, and how culture-led integration supports scale. Joe and Matthieu close by discussing how AI is reshaping consulting economics, talent models, and why firms need to think in decades, not quarters, when building lasting value.

In this episode you will learn:
Why Sia was built with global scale as a core ambition
How founder commitment drives successful international expansion
Why early investment in AI and data created long-term advantage
What augmented consulting looks like in practice
How Sia approaches M&A without diluting culture
Why consulting firms must think long-term to build real value

This episode offers a long-term view on what it takes to build a global consulting platform—through sustained investment, founder leadership, and a clear belief in technology as a driver of scale and value.

Connect with Matthieu:
LinkedIn: Matthieu Courtecuisse
Website: SIA-Partners.com 

Resources:
SIA Case Study

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Prof. Joe O'Mahoney helps boutique consultancies scale and exit. 
Follow Joe on LinkedIn:
https://www.linkedin.com/in/joeomahoney/

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Visit Joe’s Website:
https://www.equitysherpa.com

What does leadership really look like when growth, pressure, and personal risk collide?
In this episode, Joe O’Mahoney speaks with Richard Goold about scaling consulting firms, leading under strain, and building long-term value without losing culture.

Richard Goold supports founders, CEOs, and boards through the hardest stages of growth—scaling sustainably, protecting culture, and preparing for long-term value creation. He has led and exited consulting businesses, including a £35m sale following an MBO, and now advises fast-growth firms across the UK and US. Earlier in his career, Richard also served as a frontline Met Police officer, an experience that deeply shaped his views on leadership, trust, and decision-making under pressure.

Richard shares his journey from big consulting firms to leading Moorehouse through an MBO, growing the business from £3m to £35m, and ultimately selling it. He reflects on the realities of leadership during high-stakes moments, including remortgaging personal assets, navigating near-deal failures, and carrying responsibility for people as the firm scaled.

The conversation explores what truly drives firm value beyond revenue—succession planning, client concentration, codifying knowledge, and leadership depth—as well as why these factors must be addressed years before an exit process begins.

Joe and Richard close by discussing today’s consulting landscape, including the cultural challenges of remote work, the risks and opportunities of AI, and what leaders must do now to stay relevant and protect enterprise value.

In this episode you will learn:

What leadership under strain really looks like in growing consulting firms
How Morehouse scaled from an MBO to a £35m exit
Why people, succession, and culture drive long-term firm value
The risks of waiting too long to prepare for an exit
How to codify delivery IP and reduce founder dependency
Why everyone—not just partners—must contribute to growth
How AI and remote work are reshaping consulting firm value

This episode offers a grounded look at leadership when the stakes are real—from scaling and exits to culture, people, and personal risk. Richard’s experience provides practical insights for consultancy leaders navigating growth, strain, and long-term value creation.

Connect with Richard:
Website: RichardGoold.com 
LinekdIn: Richard Goold

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Prof. Joe O'Mahoney helps boutique consultancies scale and exit. 
Follow Joe on LinkedIn:
https://www.linkedin.com/in/joeomahoney/

Follow Joe on Twitter:
https://twitter.com/joeomahoney

Visit Joe’s Website:
https://www.equitysherpa.com