When it comes to successful Meta ads, there are four principles I live by. They’re what I teach my students inside The ROAS Lab, and they’re the framework I use for every single ad campaign I run. If you want ads that make you money—and keep your accountant happy—then this is your go-to episode. Links: Learn how to run your own ads like a pro: The ROAS Lab Let us take the wheel and run your ads for you: Done-for-you Meta Ads Unsure which option is right for you: Take the quiz Megan on Instagram: @meganwinter Lume on Instagram: @lumemarketing
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23:40
You Don't Need More Followers. You Need More Trust.
Something you’ve undoubtedly heard me say is people buy from people they know, like, and trust. And there’s one really important word that we’re going to double-tap into today. Trust. The difference between expensive ads and profitable ads is a foundation of trust. Ads are an amplifier and ads without trust… I’ve invited Claire Goldsworthy from the Fashion Advocate to the show to talk about trust - what is it, exactly and real strategies you can use to increase trust.
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44:08
It’s not how much value you offer, it’s how much value people THINK you offer.
Today, we're going to tackle a big question: What do you do when people aren't buying from your online store? And here's a little hint: it's not because they don't want to, it's often about the value they see in what you're offering. In this episode, we'll dive into what value perception is and why it's so important. Learn how different industries have successfully increased their value perception, and how some might have lowered it without realising they did. Together, we’ll discover strategies to enhance the perceived value of your products and sell more in your online store. I'm super excited to share these tips and strategies with you. This episode is packed with insights on how to communicate the true value of your products and make your online store more successful. I hope you enjoy the episode. Links mentioned in the show: Unveiling the FAB Framework: Crafting Facebook Ads That Speak to Your Audience - https://sites.libsyn.com/441627/unveiling-the-fab-framework-crafting-facebook-ads-that-speak-to-your-audience Facebook Ad Success: Defining Your High-Value Audience - https://sites.libsyn.com/441627/facebook-ad-success-defining-your-high-value-audience Megan’s Instagram - https://www.instagram.com/meganwinter/ Mastermind Waitlist - https://www.meganwinter.com.au/facebook-ads-mastermind
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16:24
3 Reasons People Aren't Buying From You: And How To Fix It
As an eCommerce marketing coach and holistic marketing strategist, I have worked with hundreds of online stores, and a lot of the time, they are pushing customers away without even realizing it. In today’s episode, I'm going to share three common mistakes that online store owners make, how they actually push customers away without even realizing they're doing it, and how you can flip that to start attracting more customers and making more sales. This episode can help you analyze your own marketing and see if you are making these mistakes. I hope you enjoy the episode. Megan’s Instagram - https://www.instagram.com/meganwinter/
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19:50
How Much is a New Customer Worth to You
In today's episode, we are diving deep into one of the metrics that acts as a really key metric in making informed decisions for your online store: CPA, or Cost Per Acquisition. Discover what CPA is, how to calculate it, and understand what a 'good' CPA means for your unique business. CPA isn't one-size-fits-all; it's influenced by factors like customer lifetime value and product order averages. This is a tactical episode packed with insights, so grab a pen and paper—you won't want to miss this! I hope you enjoy the episode. Links mentioned in the show: Megan’s Instagram - https://www.instagram.com/meganwinter/
Welcome to Meta Ads: Under the Hood, the podcast where we explore what drives high-performing Facebook and Instagram ads. Your host, Megan Winter (who has over a decade of digital marketing experience, has mentored hundreds of business owners at The Facebook Ads Academy, and runs her own ads agency) is here to lift the hood on Facebook and Instagram ads. Each week Megan breaks down the mechanics of meta ads, unpacks real campaigns, and shares how she uses ads to drive results - and how you can do the same. Ready to take a look under the hood? Let’s dive in!
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