Girlboss Radio with Sophia Amoruso

Marketing isn’t exactly what it used to be 10 years ago (or even five or three years ago). Today, companies big and small are spending big budgets on targeted ads, social media, influencers, and more. But does that mean the fundamentals of marketing no longer apply? On this week’s episode of Girlboss Radio, we get some answers, thanks to Melissa Grady, the CMO of Cadillac. As CMO of Cadillac, Melissa leads strategic marketing around the world for the luxury car dealer. Tune in to hear Sophia chat with Melissa about how Cadillac has continued to find new and ~smarter~ ways to target customers, why she's so excited about Super Cruise and what's next for the automobile company. Plus, hear Melissa’s best advice for managers and team leaders.  To find out more about Cadillac and shop their latest car models, go to cadillac.com. Have feedback on the show? Email us at radio@girlboss.com.

On this week’s episode of Girlboss Radio, Sophia sits down to chat with the one and only Saweetie, the NorCal rapper who broke into the Billboard Hot 100 earlier this summer with the hit single, “My Type.” Since breaking into the music scene, Saweetie has gone on to collaborate on a clothing collection with Pretty Little Thing and has expanded her personal brand of Icy Girl into a line of merch and more. Tune in to hear Saweetie talk about why she almost quit the music biz, why she prefers to keep a 9-to-5 schedule while in the studio, and how she deals with the haters online. Plus, she shares her advice for how you can advocate for yourself in the boardroom.To keep up with Saweetie, follow her on IG: https://www.instagram.com/saweetie/ To shop the Icy Girl merch, go to: https://www.icybysaweetie.com/ Have feedback on the show? Email us at radio@girlboss.com

On this special episode of Girlboss Radio, we’re joined by Hawaii representative and presidential candidate Tulsi Gabbard. Gabbard is the U.S. Representative for Hawaii's 2nd congressional district, and the first-ever Samoan-American, as well as Hindu, member of Congress. She has an extensive background in both politics and the military, having served in the Hawaii Army National Guard since 2003 and serving four terms in Congress. Now, she’s a Democratic presidential candidate for the 2020 election. Tune in to this episode to hear Rep. Gabbard chat with Sophia Amoruso about why she decided to enlist in the military, how she got over her introverted tendencies, and what issues she hopes to tackle if elected to the presidency. Plus, hear Gabbard explain how her underdog mentality got her through her first political campaign—and why she thinks it’s a winning strategy moving forward.  To find out more about Rep.Tulsi Gabbard’s campaign, go to: https://www.tulsi2020.com/ To keep up with the representative on Twitter, follow her at: https://twitter.com/TulsiGabbard Have feedback on the show? Email us at radio@girlboss.com

When Anastasia Soare first stepped foot in Los Angeles, there was something about the reigning beauty trends of the time that baffled her. Everywhere, it seemed, women were over-plucking their eyebrows into skinny and—ahem—not-so-flattering shapes. But Anastasia knew better—and became determined to show women exactly *how* transformative a pair of well-groomed and full eyebrows could be. She began taking her brow-shaping expertise to the Hollywood A-list and eventually worked her way to grooming the brows of the one-and-only Oprah. Very quickly, things took off for her business and today, Anastasia is known as the "Eyebrow Queen" for having birthed an entirely new industry staple around eyebrows. On this week’s episode, Anastasia chats with Sophia about how she first sparked the idea for Anastasia Beverly Hills. Plus, she shares the trick to booking your first client, how you can grow a team and, of course, how to shape the perfect brows. Keep up with all things eyebrows on IG: https://www.instagram.com/anastasiabeverlyhills/ Shop Anastasia Beverly Hills products at: https://www.anastasiabeverlyhills.com/ Have feedback on the show? Email us at radio@girlboss.com

Amanda Seales has surely lived a thousand career lives—and no doubt put in her 10,000 hours of practice—all in the pursuit of refining her craft as an entertainer. To say it's paid off *might* be an understatement. After years spent working as a host and doing one-woman shows, Amanda has become a multi-hyphenated entertainer (and with a master's degree from Columbia University, no less!). Today, Amanda is a regular on HBO's "Insecure," has guest-starred on "Black-ish," and, earlier this year, released her debut stand up special, I Be Knowin on HBO. Oh, and she also has hundreds of thousands of fans who follow her comedic wit on Instagram and on her podcast, Small Doses with Amanda Seales. In this episode of Girlboss Radio, Sophia and Amanda talk about everything from what it takes to thrive in so many industries to how we can all network in the digital age. Plus, hear her tips for how we can all set healthy boundaries at work and beyond. To keep up with Amanda, follow her on IG at: https://www.instagram.com/amandaseales/ To listen to her podcast, check out Small Doses with Amanda Seales wherever you get your podcasts. Have feedback on the show? Email us at radio@girlboss.com