The Amy Porterfield Show

• Not Burned Out, But Not Excited. Now What?

  Joy Is Not a Reward for Success — It's a Tool That Drives Sustainable Success  In this episode, I’m talking to the version of you who’s not completely burned out…but you’re definitely not lit up either. You’re just fine. You’re checking off the to-dos without that sense of momentum, joy, or excitement that once fueled your business. Sound familiar? You’re not alone — and the good news is I have a plan to help you get you your spark back. This episode is a permission slip to pause, audit, and realign your work with what truly lights you up. I’m sharing the exact steps I’ve taken (and still take!) to get back in touch with my founder energy, rekindle creativity, and reconnect with the why behind what I do.  Because staying in that “meh” middle is where dreams quietly go to die, and I’m not about to let that happen to yours.Remember, DM me @amyporterfield and let me know one thing that brings you joy. Bonus points if it’s a creative project that I can share with the whole community!  HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ Joy Is a Business Strategy – Infusing more joy into your day-to-day work is the best way to stay creative, energized, and resilient enough to lead and grow sustainably. 2️⃣ Let Vision Lead and Tell Pressure to Take a Back Seat – When you chase goals out of pressure instead of passion, you create desperate energy that leads to burnout and poor decisions. Reconnecting to your vision changes everything. 3️⃣ Audit What’s Draining You And Do More of What Lights You Up – Make space for the tasks, people, and projects that bring you alive. Delegate the soul-sucking stuff. Your energy and success depend on it. RESOURCES MENTIONED IN THIS EPISODE: Get your copy of my book: Two Weeks Notice  Check out The War of Art by Steven Pressfield  Sign up for my weekly newsletter: amyporterfield.com/newsletter  MORE FROM ME Follow me on Instagram @amyporterfield SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

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• Land Big Media - No PR Team Required with Susie Moore

  The New Visibility Strategy That Doesn’t Require Hustling, Performing, Or Pretending Let’s be honest—social media can feel like a never-ending hamster wheel, and trying to “beat the algorithm” is exhausting. That’s why I wanted to have a real conversation about an entirely different visibility strategy—one that actually works and doesn’t rely on social media at all. In this episode, I sit down with my dear friend and media expert Susie Moore to talk about how to land incredible media opportunities that grow your audience and your email list—without needing a PR agency or a massive following. We talk about how mainstream media has shifted, why your real-life story is more than enough, and how visibility is the credibility builder most of us are overlooking. This conversation lit me up because Susie has built a multi-million dollar business mostly on evergreen content—90% of it!—and mainstream media has been a huge driver of her success. She shares her favorite tips for pitching yourself, building trust with cold audiences, and using the media to create momentum that actually compounds. HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ You Don’t Need A PR Agency — You Just Need A Message And A Little BoldnessSusie shares the exact steps to land your first media feature using what you already know—and it’s simpler than you think. 2️⃣ Media Features Instantly Build Trust And Can Grow Your Email List FastYou can absolutely use media opportunities to grow your list—especially when you include your lead magnet in the right way. This visibility brings people straight to your world. 3️⃣ Your Story Is Your Superpower—Even If You’re Still In The Messy MiddleThe media loves real. Susie explains how sharing personal, even vulnerable, stories (that aren’t wrapped in a neat little bow) can create the deepest connections and open up massive opportunities. RESOURCES MENTIONED IN THIS EPISODE: Susie is hosting a FREE live workshop called “Overnight Rockstar: Get noticed, skyrocket your reputation and attract new clients by being your own publicist” – and it’s packed with powerful strategies to boost your visibility and credibility. Click here to register – this is one you don’t want to miss! Check out Susie’s books - Let It Be Easy and Stop Checking Your Likes  Subscribe to Susie’s podcast - Let It Be Easy  MORE FROM ME Follow me on Instagram @amyporterfield SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

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• The Bridge Offer Strategy: Your Missing Link to Move Sales

  The Simple Shift That Turned My Low-Converting Offer Into Scalable Success Let me say something that might feel like a relief: you don’t need more offers. What you actually need is a clear path for your audience to say yes. In this episode, I’m sharing a massive mindset and strategy shift I made in my own business—one that took me from trying to push the “perfect” pre-course product to finally understanding how to guide my audience in a way that felt seamless (and profitable). After realizing only 8% of students who bought List Builders Society went on to join Digital Course Academy, I knew something was broken. That’s when I created a simpler, faster offer that actually met my audience where they were—and completely changed how I think about selling. This episode will help you see where your current offers might be out of alignment, how to build momentum before your signature offer, and why fewer, more intentional offers are the key to long-term success. P.S. I’ve been experimenting with how I start each episode. Do you like it when I get right to the story, or would you rather I slow down and say a proper hello? DM me on Instagram (@amyporterfield) and let me know what you prefer. I truly want your feedback! HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ Just Because an Offer Delivers Results Doesn’t Mean It’s Aligned – If your audience isn’t naturally progressing into your signature program, it might be time to rethink the journey instead of the content. 2️⃣ One Strategic Offer Can Unlock Bigger Results Than Five Random Ones – The right next step, designed to build belief and momentum, can do more for your business than a library of products ever could. 3️⃣ Success Starts With Simplicity and Clarity – When your audience knows what to do next (and feels ready to do it) you’ll convert more, scale faster, and serve better. RESOURCES MENTIONED IN THIS EPISODE: Check out The 1 Hour Offer: 1houroffer.amyporterfield.com  Learn more about List Builders Society and Digital Course Academy: amyporterfield.com/online-business-courses  MORE FROM ME Follow me on Instagram @amyporterfield SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

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• This One Strategy Helps You Sell Without Feeling Salesy with Colin Boyd

  How To Own the Room, Build Trust, and Convert—With Just One Signature Story Whether you're hosting a webinar, guesting on a podcast, or stepping onto a live stage, your ability to sell starts with mastering the art of connection. In this episode, I sit down with Colin Boyd, international speaker and business mentor, for a high-impact conversation about how to sell from any stage without feeling pushy or performative. Colin reveals why traditional teaching-heavy presentations often miss the mark, what most entrepreneurs get wrong when telling their story, and how to turn every speaking engagement into a client-converting opportunity. We also talk about managing imposter syndrome, the underestimated power of storytelling, and how to align your message for maximum impact. If the thought of selling makes you hesitate or you constantly second-guess yourself before showing up online, this episode offers practical tools you’ll want to revisit again and again. HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ A “Conversion Story” Can Skyrocket Sales – Your story should serve your audience, not spotlight you. Colin shares how to craft a powerful story that builds trust and naturally leads to your offer. 2️⃣ Too Much Teaching Can Overwhelm Your Audience – Delivering value doesn’t mean giving everything away. Learn the real reason audiences often don’t convert—and how to avoid it with clarity-driven content. 3️⃣ Selling Is an Extension of Service – When your message, offer, and audience are aligned, selling becomes seamless. Colin outlines the trifecta that drives meaningful conversions. RESOURCES MENTIONED IN THIS EPISODE: Access "The Conversion Story Formula," Colin’s step-by-step program for finding and sharing your story in a way that connects and converts – amyporterfield.com/colin Subscribe to Colin’s podcast, Expert Edge – expertedgepodcast.com  Pre-order Colin’s book – One Presentation Away  Learn more about Sell From Stage Academy – colinboyd.co/programs MORE FROM ME Follow me on Instagram @amyporterfield I know what it’s like to wait until everything feels “ready” - but here’s the truth 👉🏼 that moment rarely comes. In my NEW Sell Before You're Ready Masterclass, I’ll show you how to make your first sale now 💸 even if your audience is small and your offer isn’t perfect. Ready to stop overthinking and finally start earning? Save your spot HERE!  SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

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• How to Stop Losing Customers As They Grow (and How to Keep Them for Life)

  What If Your Biggest Growth Opportunity Was Rethinking How Your Customer Actually Moves Through Your Business? If your business growth feels stalled, the issue might not be your funnel, ads, or webinar strategy — it could be that your ideal customer has outgrown you. In this episode, I introduce a powerful reframe around how to think about your customer journey. Instead of treating your ICA (ideal customer avatar) like a static snapshot, I show you how to evolve your messaging, offers, and marketing strategy alongside your audience. I pull back the curtain on how I reimagined my entire customer journey to support one evolving ICA (affectionately named Hank) through multiple phases of business growth. You'll also get an insider look at how I use ChatGPT to build detailed ICA guides, how this strategy transformed my offerings, and how it can create more clarity, consistency, and alignment across your business. HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ Your ICA Is Growing — And So Should Your Strategy When you recognize that your audience is evolving through different phases of growth, it opens up new ways to support them with intention and clarity. 2️⃣ You Can Create Offers That Grow Alongside Your Audience Whether someone is brand new or already established, having a thoughtful path for them to follow can deepen trust and increase lifetime value. 3️⃣ Your Messaging Can Meet Them Where They Are Mapping your content and strategies to the different phases of your ICA’s journey creates more alignment, better results, and a stronger connection overall. RESOURCES MENTIONED IN THIS EPISODE: Learn more about the 1 Hour Offer - 1houroffer.amyporterfield.com  Check out all my courses and mentorship offerings - amyporterfield.com/online-business-courses  MORE FROM ME Follow me on Instagram @amyporterfield Every Tuesday, I share zero-fluff business tips, behind-the-scenes stories, and straight-from-the-group-chat insights you won’t find on Instagram. 👉 [Click here to subscribe] and get the kind of honest, actionable advice that actually moves the needle in your business. SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

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