#254: Caleb Ralston – Meet the Secret Strategist Behind Alex Hormozi and GaryVee
Caleb Ralston is a strategist and brand builder for some of the biggest names in business. His breakthrough was back in 2018 when he grew GaryVee’s TikTok from 300k to 3.5 million followers in just 3 months. In 2022 he joined Alex and Leila Hormozi’s team as content employee #1, where he grew their audience from 1.2 million to 11.5 million. Caleb just doesn’t miss – and now that he’s out on his own, he’s here to help YOU.
In this episode, you'll learn the content strategy he used, how to improve your content, and where to start if you're feeling overwhelmed.
Full transcript and show notes
Caleb's Website / Twitter / LinkedIn / YouTube / Instagram
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TIMESTAMPS
(00:00) The Secret Man Behind GaryVee and the Hormozi’s
(01:11) How Often Do the Top 1% Post?
(03:31) The Brand Journey Framework
(05:18) Being Intentional With Your Content
(08:51) Is It Possible to NOT Niche Down?
(13:55) Say the Same Things in Different Ways
(18:07) Tracking and Analyzing Data
(22:36) Maintaining Quality While Increasing Quantity
(24:27) What it Actually Takes to Perform like the 1%
(27:21) Where to Start
(30:22) Building a Personalized Team
(34:54) Agency vs Full Time vs Contractor
(41:58) Developing a Content Strategy
(45:15) Width Content vs Depth Content
(46:55) Scaling Trust Using Educational Content
(50:02) Best Call to Action Strategy
(52:10) Email and Web Traffic Strategy
(55:27) How Caleb is Going About Hiring His Own Team
(58:53) The Correct Way to Give Feedback to Your Team
(1:03:17) How to Take Inspiration from Others
(1:04:55) Which Platform Has the Biggest Opportunity
(1:06:57) Audio Content Strategy
(1:08:47) Why You Need to Collaborate with Others
***
RECOMMENDED NEXT EPISODE
→ #175: Angus Parker – Ali Abdaal’s right-hand man shares a YouTuber’s guide to hiring.
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1:17:26
#253: Mark Shust – Will AI kill our course businesses?
Will AI destroy our education businesses? In this video, I talk with Mark Shust. Mark has taught nearly 15,000 developers Magento through his education company M.academy. Mark is a member of The Lab and one of the first creators I saw locking arms with AI and implementing it into his business rather than running from it. We discuss the future of AI and creators, and how to stay ahead.
→ Join Mark and me in The Lab
Full transcript and show notes
Mark's Website / Twitter / LinkedIn / YouTube
***
TIMESTAMPS
(00:00) Should You Be Worried?
(04:01) How to Get Better at Using AI
(07:42) Get Viral Video Ideas at the Touch of a Button
(09:07) AI as a Teacher
(18:05) Will AI Replace Educators?
(21:45) How to Use AI to Your Advantage
(27:12) SEO in the Age of AI
(31:45) AI and Trust
(37:51) How AI Changes Course Businesses
(40:47) How AI Impacts Professional Development & Training
(44:15) Community & Being Human is the Competitive Advantage
***
RECOMMENDED NEXT EPISODE
→ #184: Amy Porterfield – Her step-by-step process for MASSIVE product launches.
***
ASK CREATOR SCIENCE
→ Submit your question here
***
WHEN YOU'RE READY
📬 Creator Science Newsletter
🚀 Get CreatorHQ (creator operating system)
🧪 Join The Lab (private membership community)
🧞♂️ Get a Personalized Offer
***
CONNECT
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***
SPONSORS
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SAY THANKS
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55:17
#252: Will we feel nostalgia for discovery in the 2020s? [Voice Memo]
If you enjoy this episode, please leave a comment on Spotify or a review on Apple Podcasts!
→ Subscribe to the newsletter
→ Join The Lab
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6:34
#251: Behind the Scenes: What I’m quietly working on
In this episode, I'll be sharing a little behind the scenes of what's happening in my world. What am I spending time on? What's the latest? And give you a little bit of a peek under the hood.
I know I enjoy it when I hear some of my favorite podcast hosts give a behind-the-scenes, a state of the business. And I thought maybe you'd like that too. So that's my intention here with this episode, to give you a look at what's going on in the world of Creator Science and the Clousehold as a whole.
Full transcript and show notes
→ Join The Lab
→ Watch me build my Signature Product Course
→ Subscribe on Substack
***
RECOMMENDED NEXT EPISODE
→ #250: One of my favorite questions for finding clarity
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ASK CREATOR SCIENCE
→ Submit your question here
***
WHEN YOU'RE READY
📬 Creator Science Newsletter
🚀 Get CreatorHQ (creator operating system)
🧪 Join The Lab (private membership community)
🧞♂️ Get a Personalized Offer
***
CONNECT
🐦 Connect on Twitter
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***
SPONSORS
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SAY THANKS
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--------
46:17
#225: Jonny Miller – $800,000+ from six cohorts of his signature course [Greatest Hits]
Jonny Miller is the creator of Nervous System Mastery. It teaches evidence-backed protocols to cultivate calm, build resilience, and increase aliveness in 45 days. It’s a five-week, cohort-based course that is just wrapping up its sixth cohort in the last three years. In those six cohorts, Jonny has served nearly 1,000 students and earned more than $800,000.
Here’s the best part – Jonny doesn’t have a massive audience. When he launched Nervous System Mastery, he had a couple thousand followers on Twitter and a small email list. This is the magic of a well-designed Signature Product – and Jonny is the perfect example.
In this episode, we get into the weeds about how he’s grown NSM – what’s worked well, what hasn’t, and how he’s found himself on large podcasts with people like Lenny Rachitsky, Ali Abdaal, Chris Williamson, and more.
→ Join Nervous System Mastery
Full transcript and show notes
Jonny's Website / Twitter / Instagram / LinkedIn
***
RECOMMENDED NEXT EPISODE
→ #221: Ryan Hawk – Anatomy of a $12,500 membership earning $400,000+ per year
***
ASK CREATOR SCIENCE
→ Submit your question here
***
WHEN YOU'RE READY
📬 Creator Science Newsletter
🚀 Get CreatorHQ (creator operating system)
🧪 Join The Lab (private membership community)
🧞♂️ Get a Personalized Offer
***
CONNECT
🐦 Connect on Twitter
📸 Connect on Instagram
💼 Connect on LinkedIn
📹 Subscribe on YouTube
***
SPONSORS
💼 View all sponsors and offers
***
SAY THANKS
💜 Leave a review on Apple Podcasts
🟢 Leave a rating on Spotify
Creating content has never been easier – but breaking through the noise has gotten harder. The only reliable way to grow as a creator is through observation, experimentation, and iteration.
This podcast is your weekly guide to evidence-backed strategies and experiments you can apply to your business. Each episode features candid conversations with today’s top creators—like James Clear, Ali Abdaal, Tim Urban, and Codie Sanchez—sharing actionable insights to help you grow your audience, build trust, and boost your income.
This isn’t just an interview podcast—it’s a deep dive into the business of content, hosted by Signal Award-winner Jay Clouse.
It's growth for creators, down to a science.
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