2Bobs—with David C. Baker and Blair Enns

Blair interviews David about a recent article in which he argues that the very traits that make entrepreneurs successful also make it hard for them to give up being their own boss and join someone else's company.
 
LINKS
"What Makes Entrepreneurs Unemployable" by David C. Baker for punctuation.com

David interviews Blair about his recent article in which he explores how our businesses are not simple machines that can be tuned (or killed) with specific wrenches, but they are complex adaptive organisms that we need to understand differently.
 
LINKS
"Your Business Is Not a Machine" by Blair Enns for winwitoutpitching.com
"Innofficiency in Your Agency" 2Bobs episode
"Grow or Die?" 2Bobs episode

David sees too many marketing agencies trying to attract new business by staking claims of specialness on things for which nobody is claiming the opposite, instead of building their positioning on uniquely defined expertise.

Are prospects not responding to your follow-up after you submit a proposal? Blair goes through what might be causing their lack of response and then provides three tools to address the ghosting problem.
 
Links
"Ghosted. Now What?" by Blair Enns for winwithoutpitching.com
"The Power of a Metaphor" 2Bobs episode
Blair's annual 100 Day Sprint post on LinkedIn

One characteristic of our industry is disappearing moats. After a brief overview of the fourteen moats we've lost from 1965 to today, we'll look at what turf we really have left to defend and what the future will look like if we get this right. It'll be very different, and you'd better get ahead of it.