Winning With Shopify

• The Shopify Tech You Need To Fuel Business Growth! Ft Rebel Cheese

  In this episode, we sit down with Paul Arellanes, the CTO at Rebel Cheese, to explore how a seasoned tech leader with roots in IBM, NXP, and Amazon found his calling in the plant-based food world. We cover:- Why Rebel Cheese's Shark Tank moment was just the beginning.- Paul's philosophy on building & scaling a DTC tech stack on Shopify, while keeping costs in check and customer experience front and centre.- Lessons learned from early technical decisions, including those sneaky shipping costs.- His approach to app selection (hint: not everything in the Shopify App Store is gold)!- How AI is reshaping daily operations, and what tools he's excited about right now.Whether you’re a DTC founder, a tech leader in ecommerce, or just a fan of cheese that doesn’t come from cows, this episode is full of insights you won’t want to miss 🧀💻Connect with Paul here: https://www.linkedin.com/in/paularellanesCheck out Rebel Cheese here: https://rebelcheese.comCheck out our awesome sponsors!Get free migration onboarding services for TaxCloud (including 3 calls, email support, and hands-on guidance!) - https://taxcloud.com/winningTo get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: https://www.cavela.com/signup?affiliate=WINNING If you use Shopify and Canva, this app will save you time! seguno.com/canva  Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp  Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/winningwithshopify-exclusiveSupport the show

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• Crushing It with Email: Achieving Success With Seguno Through a Rebrand

  This week, we sit down with Brian Krug from Seguno and Brian Holmes of Burton Goods to unpack an honest story of restarting a business again from the ground up.Why would anyone start over? Brian Holmes shares why he hit reset, and how he’s introducing Burton Goods to a fresh audience - starting with the email inbox. Both Brians dive deep into email strategy for new brands, what it really takes to build authenticity, and how to get more email opens with a better post-master score!If you’re rebranding, relaunching, or simply wanting to get more engagement from your email marketing, this episode is packed with insights you don’t want to miss.If you use Shopify and Canva, this app will save you time! seguno.com/canva Burton Goods here: https://burtongoods.com/ Check out our awesome sponsors!To get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: https://www.cavela.com/signup?affiliate=WINNING Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp  Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/Get free migration onboarding services for TaxCloud (including 3 calls, email support, and hands-on guidance!) - https://taxcloud.com/winning/Key Takeaways:0:00 Introduction4:13 About Brian & Seguno5:56 Migration from Magento into Shopify9:07 Why Brian Started again13:43 How To Introduce a New Brand to Potential Customers on Email18:44 What Truly Makes A Brand Authentic?21:07 Why Email Deliverability Matters27:08 The Importance of a Postmaster Score30:25 Finding What Works For You35:08 Listening To What Customers Want39:01 Burton Goods Content Strategy43:04 How To Reach Out To SegunoSupport the show

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• World #1 SEO App’s Shopify Essentials & Featuring in Google’s AI Results

  This week we are joined by our brand new sponsors, Yoast!Yoast has helped over 13 MILLION sites with their SEO. So, in this episode we discuss the ESSENTIAL SEO TIPS every Shopify store should be doing right now.From the biggest “dos” and “donts” to shaping product pages, blog content, and overall site structure.In 2025 SEO isn’t just about stuffing keywords. We explore the importance of intent-driven content, detail-rich pages, and creating meaningful experiences for both users and search engines. Plus, with AI rapidly transforming how people discover and shop for products, we discuss how these shifts are reshaping search behaviour with the use of LLMs - And what that means for your SEO strategy moving forward!Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15!https://yoast.com/Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub  Check out our awesome sponsors!To get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: https://www.cavela.com/signup?affiliate=WINNING If you use Shopify and Canva, this app will save you time! seguno.com/canva  Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp  Key Takeaways:0:00 Introduction1:36 About Carolyn at Yoast3:29 About Alex at Yoast5:39 The essential SEO tips for your e-commerce store11:12 Product Schema14:27 Topical Keywords: Green vs Olive17:07 The Do's and Dont’s of category pages20:08 Is AI Affecting Site Search?23:22 How Yoast is helping Shopify Product Schemas29:50 How to Leverage AI in your SEO34:15 How LLMs are changing Google Search41:06 Using Customer Service to inform Content MarketingSupport the show

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• Purpose Meets Profit: SAA Clothing’s £50K Shopify Launch Success!

  In this episode, we sit down with James Hunt, the visionary founder behind SAA Clothing to uncover the heart, hustle, and high stakes of building a purpose-driven fashion brand.In this episode we cover:👕 What really sets SAA Clothing apart?💡 How it all began - from one idea to a £50K opening weekend🧠 Creating meaningful job opportunities for neurodivergent individuals⚖️ Balancing passion with profit in a fast-moving industry📚 The unfiltered truth about the challenges of writing a book📱 Mastering the art of unique storytelling through social media💰 Are you ready to scale with paid social? Here’s how ⚡ A round of quick fire questions to wrap it up!This is more than a business story - it’s a masterclass in authenticity, resilience, and reimagining what fashion can be.Check out SAA Clothing here: https://www.saaclothing.com/Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub  Check out our awesome sponsors!Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp  To get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: https://www.cavela.com/signup?affiliate=WINNING If you use Shopify and Canva, this app will save you time! seguno.com/canva  Key Takeaways:0:00 Introduction2:37 What’s different about SAA Clothing?5:18 How SAA Started8:04 Creating meaningful job opportunities for neurodivergent individuals16:27 Launching with a £50K opening weekend!20:06 Balancing purpose & profit23:08 The challenges of writing a book26:18 How To Tell a Unique Story Through Social Media29:03 Are you ready for Paid Social?30:22 Quick fire questionsSupport the show

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• How to Sell Out Using Email and TikTok – The XXL Scrunchie Shopify Story

  What do you get when you mix a talented artist, a single scrunchie, and a Christmas gift? You get Tina, the powerhouse founder behind XXL Scrunchie & Co, sharing her incredible story of building a standout brand in a crowded market - one giant scrunchie at a time!In this exciting episode, Tina shares:✨ How she started her business with just a scrunchie 📈 The strategies that helped XXL Scrunchie grow into a favourite brand📹 Why YouTube is her secret weapon for brand growth - and how you can use it too💌 Engaging your audience through email (spoiler: it’s way more fun than you think!)🚀 How to plan ahead for successful product launches📬 Is email still the future of business marketing?⭐ How to actually leverage product reviews to boost your brand🔮 A sneak peek at what’s next for the future of XXL ScrunchieWhether you're an ecommerce newbie or looking to take your brand to the next level, this episode is packed with creative insights, real talk, and enough motivation to tie your hair back and get to work!https://xxlandco.com/Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub  Check out our awesome sponsors!If you use Shopify and Canva, this app will save you time! seguno.com/canva  Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp  To get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: https://www.cavela.com/signup?affiliate=WINNING Key Takeaways:0:00 Introduction1:45 How To Start A Business With Just A Scrunchy10:53 How XXL Scrunchie Grew In A Busy Market16:37 How To Grow Your Businesses Youtube Channel20:25 How to Engage with Your Customers in Email22:32 How To Plan Ahead for Product Launches26:22 Is Email the Channel for the Future of Business?28:14 How Do You Leverage Product Reviews?33:43 The Future of XXL ScrunchieSupport the show

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