Take on Tomorrow

• Will your next sushi roll come from a laboratory?

  Farmers produce, traders distribute, manufacturers process, retailers sell, and governments regulate. And it all comes together so that we can eat each day. But this delicate, complex global system is under immense pressure. Drought and heat stress threaten crops. Geopolitical crises, population growth, and global food waste mean the hunt is on for new solutions. In the decade ahead, feeding the world will require fundamentally different partnerships. So what new business models, products, and services will emerge? In this episode of our special Take on Tomorrow series, hosts Lizzie O’Leary and Femi Oke speak to Mihir Pershad, the founder and CEO of Umami Bioworks, a food technology startup that develops lab-grown seafood such as cultivated eel and tuna. Meanwhile, Carla DeSantis, PwC US Consumer Packaged Goods Leader, explains how humanity can completely reimagine food. Take on Tomorrow is brought to you by strategy+business, a PwC publication © 2025 PwC.

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• What does the future of mobility look like?

  The way we move people and things is changing—transportation is becoming more electric, more autonomous, and more informed by advanced technology. These shifts present significant opportunity, both for new players to enter the mix and existing companies to reinvent themselves—with great potential benefit for society. In this episode of our special Take on Tomorrow series, hosts Lizzie O’Leary and Femi Oke explore the future of mobility with Robin Chase, transportation entrepreneur and cofounder and former CEO of Zipcar. They’re also joined by Heiko Seitz, PwC’s Global eMobility Leader, from PwC Middle East, who takes us through the electric vehicle revolution, and why companies need to rethink their business models if they want to capture the opportunities in this space today and in the years ahead. Take on Tomorrow is brought to you by strategy+business, a PwC publication © 2025 PwC.

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• Could robots be renovating our homes in the future?

  What if we completely rethought the way we build? What if the places where we live and work helped cut emissions, and we could drastically improve energy efficiency with a new kind of construction? What if most construction wasn’t even done on-site? These changes, some of them already underway today by businesses establishing new kinds of partnerships, are redefining an age-old industry. In this episode of our special Take on Tomorrow series, hosts Lizzie O’Leary and Femi Oke speak to Emanuel Heisenberg, CEO and founder of Ecoworks, about how adding a “second skin” to existing structures could revolutionize their use in ways that are good for the planet and the pocketbook. Plus, Greg Oberti, a partner in Capital Projects & Infrastructure at PwC Canada, explains the kinds of cross-industry partnerships being forged and how new opportunities are taking shape that will create value in the decade ahead. Take on Tomorrow is brought to you by strategy+business, a PwC publication © 2025 PwC.

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• How will personalized health data transform the way we care?

  People need to be cared for—but the way we approach healthcare treatments hasn’t changed much in recent years. Now, in the age of AI, and with the emergence of more collaborative partnerships, we’re seeing a shift. And it brings a new opportunity for providers to make effective, affordable, preventative, and personalized care a priority—the kind of care that puts the patient at the center. In this episode of our special Take on Tomorrow series, hosts Lizzie O’Leary and Femi Oke talk to Ali Hashemi, health-tech investor and cofounder and CEO of meta[bolic], to explore how this approach to holistic and efficient care is transforming the treatment of diabetes and other metabolic diseases. Meanwhile, India Hardy, Global Health Industries Partner with PwC UK, shares insight into the field’s unique possibilities and what’s driving the need to reinvent how we care in the decade ahead. Take on Tomorrow is brought to you by strategy+business, a PwC publication © 2025 PwC.

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• Could your car power your home?

  The way we power society is transforming, and it’s not happening in a silo. As energy demand and geopolitical tensions both rise, and the shift toward new ways to fuel and power our lives picks up speed, how should businesses rethink the opportunities and challenges ahead? Where can they find new value? And what could the world look like with more collaboration and innovative solutions that have never been tried before? In this episode of our special Take on Tomorrow series, hosts Lizzie O’Leary and Femi Oke talk with Thomas Raffeiner, CEO and founder of The Mobility House, a technology company using a new solution to power cars—and the grid itself—that may completely change how we move. Plus, Jeroen van Hoof, PwC’s Global Energy, Utilities & Resources Leader, from PwC Netherlands, tells us about the paths that businesses and society can open when they think about new ways of working—and moving—together. Take on Tomorrow is brought to you by strategy+business, a PwC publication © 2025 PwC.

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