The Digital Marketing Podcast by Exposure Ninja

• What You Need To Know About June 2025 Google Core Update

  The June 2025 Google Broad Core Update is reshaping search results across industries, and the data reveals some interesting patterns that every marketing leader needs to understand.While broad core updates typically roll out over three weeks, this one brings unprecedented changes: AI Overviews have jumped to 15% visibility in some sectors, zero-click searches have grown from 56% to 69%, and certain industries are experiencing massive volatility while others remain surprisingly stable.In this episode, Dale and Charlie reveal:Why the US is seeing "really, really high volatility" while Europe remains largely unaffected (and what this geographic pattern tells us about Google's rollout strategy)The shocking discovery that health websites — typically hammered during YMYL updates — are showing minimal impact this timeHow AI Overviews are being aggressively pushed into traditional search results, with desktop coverage jumping 9.19% overnightWhich specific industries are winning and losing during this update (arts and entertainment are getting crushed, while real estate remains stable)The five key factors causing ranking drops: thin content, poor E-E-A-T, outdated information, technical debt, and low-quality backlink profilesDale and Charlie share real data from Semrush's Sensor algorithm volatility tracker, showing exactly which sectors are most volatile. They also discuss the disturbing trend of informational content sites losing ground to major news publishers like the BBC.If your rankings have dropped or you're seeing unusual traffic patterns, this episode provides your complete action plan for navigating the next two weeks of volatility, including why the worst thing you can do right now is panic and make drastic changes.Watch or listen now to understand what's really happening during this update and position your business for recovery.Get the show notes:https://exposureninja.com/podcast/dojo-57/Listen to these episodes next:What is AI Search? And Why Is It So Important?https://exposureninja.com/podcast/dojo-56/AI Search to Overtake Traditional Search by 2028https://exposureninja.com/podcast/dojo-54/Have Google’s AI Overview Ranking Factors Been Revealed?https://exposureninja.com/podcast/dojo-52/

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• The New AI Threat Terrifying Every Global Brand

  The search marketing landscape has fundamentally changed, and major global brands are scrambling to adapt as AI tools disrupt traditional SEO strategies, creating unprecedented opportunities for forward-thinking marketers.May 2025 marked a pivotal moment: Google's market share dropped below 90% for the first time in a decade, whilst AI platforms now process over 2 billion queries daily. More critically, 58.5% of US searches result in zero clicks to websites, and ChatGPT actually shows a higher percentage of commercial intent searches than Google itself.For businesses that have relied on organic traffic for years, mastering AI search optimisation isn't just smart — it's becoming essential for survival.In this podcast, I reveal:• The shocking statistics behind the search revolution (including why major household name brands are "terrified" of losing their organic traffic goldmine)• The two fundamental mindset shifts every marketer must make to thrive in the AI-first search era — from "getting traffic" to "being included in the conversation"• Our proven five-pillar framework for AI Search Optimisation, including why a strong SEO foundation is still crucial (AI tools are essentially doing web searches in the background)• How to optimise your content structure and authority signals so AI tools consistently recommend your brand over competitors• Real examples of how we're securing recommendations across ChatGPT, Google AI Overviews, and other platforms for our clientsI'll share specific strategies from our client work, including how strategic digital PR placements in publications like Modern Dog Magazine directly influence AI recommendations for entire industries.As I explain in the podcast:"The game has moved from always having to get the click onto your website to being the brand, product, or service that is recommended in the answer."The businesses that master this transition now will establish an insurmountable competitive advantage, whilst those clinging to traditional SEO-only strategies risk being displaced entirely.If you're ready to implement these strategies whilst your competitors remain fixated on yesterday's playbook, this episode provides your complete roadmap for dominating the new era of AI-powered search.Get the show notes:https://exposureninja.com/podcast/360/Listen to these episodes next:How To Rank in Google’s AI Modehttps://exposureninja.com/podcast/357/58% of Google Clicks Are Gone. What Now?https://exposureninja.com/podcast/359/What is AI Search Optimisation (and How To Do It)https://exposureninja.com/podcast/358/

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• What is AI Search? And Why Is It So Important?

  AI Search is transforming how customers discover businesses, creating unprecedented opportunities for marketing leaders who understand its mechanics and implications.ChatGPT reached 5 billion visits last month. While Google still dominates at 105 billion visits, Semrush projects AI Search will overtake traditional search by 2028 — though our AI Search experts here at Exposure Ninja believe it's happening much faster.For switched-on businesses, AI Search represents a game-changing opportunity: these platforms break down complex queries and deliver personalised recommendations that traditional search simply cannot match.In this episode, we reveal:How AI search actually works — breaking complex queries into multiple searches and synthesising hundreds of sources for personalised answersWhy smaller businesses can outcompete giants — and we've real examples, including with our client, Golf Course Lawn, beating Amazon in fertiliser searchesKey differences between SEO and AI Search optimisation — why brand mentions and digital PR now matter more than traditional link buildingContent formats AI platforms favour — based on successful client implementationsThe pyramid approach to getting started— from technical foundations to strategic brand buildingWe share real client success stories, including how Zugu Case dominates iPad case recommendations across AI platforms.As Charlie explains in this episode:"AI Search works differently. You do not have to be the biggest brand to compete. There's a massive first mover advantage to adapting to AI Search now."If you're ready to position your business for the future of search while competitors focus solely on traditional SEO, this episode provides your strategic foundation for dominating AI Search platforms.Get the show notes:https://exposureninja.com/podcast/dojo-56/Listen to these episodes next:Working with YouTube Influencers Just Got 10x EASIERhttps://exposureninja.com/podcast/dojo-55/AI Search to Overtake Traditional Search by 2028https://exposureninja.com/podcast/dojo-54/Everything Marketers Need to Know About AI Max for Searchhttps://exposureninja.com/podcast/dojo-53/

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• 58% of Google Clicks Are Gone. What Now?

  Zero-click searches now account for 58.5% of all Google searches — more than doubling since 2022 — creating unprecedented disruption for traditional content marketing whilst opening massive opportunities for forward-thinking product-based businesses.Whilst media companies panic about disappearing traffic and affiliate commissions, smart marketers are quietly turning this shift into their biggest competitive advantage.The fundamental insight: people still need to buy things. They just research differently now.In this episode, I reveal:• Why 58% of searches ending without clicks isn't the death of SEO — it's the evolution of it (and how to position your business as the winner)• The three types of zero-click search that are reshaping customer behaviour — and which one represents your biggest opportunity for capturing high-intent buyers• Real client success stories, including how we helped Zugu Case become the top AI-recommended iPad case and supported a 35% visibility increase for our largest client in just six months• The critical difference between top-funnel searches (where AI dominates) and bottom-funnel searches (where you can still capture sales) — and how to identify which keywords in your industry fall into each category• Your complete three-step optimisation strategy for dominating AI Overviews, from getting featured in AI answers to building third-party authority that influences recommendations• Why traditional content sites are facing extinction whilst product-based businesses can thrive — and the specific tactics that separate winners from losers in the new search landscapeI'll share specific examples of how our clients appear in AI Overviews, the exact content formats that AI tools prefer to cite, and why getting mentioned across high-authority publications is now more valuable than traditional backlinks.As I explain in the episode:"The searcher is still going to make a purchase at the end of the research journey, but we just need to make sure it's your store, your brand, or your product that's being featured when somebody is ready to make that purchase."If you're ready to turn the zero-click "crisis" into your competitive advantage whilst your competitors mourn lost traffic from irrelevant content, this episode provides your complete blueprint for winning in the new search economy.Get the show notes:https://exposureninja.com/podcast/359/Listen to these episodes next:What is AI Search Optimisation (and How To Do It)https://exposureninja.com/podcast/358/How To Rank in Google’s AI Modehttps://exposureninja.com/podcast/357/Copy This 11,000+ Lead Full Funnel Marketing Strategyhttps://exposureninja.com/podcast/355/

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• Working with YouTube Influencers Just Got 10x EASIER

  Google has just announced a solution to one of marketing's most fragmented challenges: managing YouTube influencer partnerships efficiently.The Creator Partnership Hub integrates directly into Google Ads, eliminating the juggling act between multiple platforms, manual video uploads, and disconnected analytics dashboards. For marketing teams already managing complex campaign structures, this represents a fundamental shift from chaos to a streamlined workflow.But the real opportunity lies deeper than operational efficiency. This integration provides unprecedented access to creator audience data and organic performance metrics — insights that were previously impossible to capture at scale.In this week's episode of The Dojo, Exposure Ninja's Charlie Marchant (CEO), Dale Davies (Head of Marketing), and Rebecca Pilkington (Head of Marketing) dive into what the Creator Partnership Hub is and how you should use it within your Google Ads campaign.In this episode, we discuss:How the Creator Partnership Hub transforms the traditional influencer workflow from a fragmented, multi-platform nightmare into a seamless, integrated processWhy this represents more than just a new advertising feature — it's Google's strategic move to dominate video-driven search behaviour across generational demographicsThe hidden analytics advantage that gives you access to creator audience data previously impossible to obtain (and how to leverage this for custom audience building)Practical implementation strategies for both B2C and B2B businesses, including surprising applications for service-based companies and high-ticket B2B salesBudget integration options that let you enhance existing campaigns without requiring separate influencer marketing allocationsAs Rebecca explains in the episode:"The main advantage of the partnership hub is being able to tap into that creator's audience and capture additional audiences to market to outside your normal reach. The data that you're going to get from promoting these videos is invaluable, and the audiences that you're going to reach are going to be invaluable."If you're ready to implement these strategies whilst the platform remains in beta and competition for creator attention is still manageable, this episode provides your complete blueprint for establishing first-mover advantages in the creator partnership revolution.Get the show notes:https://exposureninja.com/podcast/dojo-55/Listen to these podcasts next:AI Search to Overtake Traditional Search by 2028https://exposureninja.com/podcast/dojo-54/Everything Marketers Need to Know About AI Max for Searchhttps://exposureninja.com/podcast/dojo-53/Have Google’s AI Overview Ranking Factors Been Revealed?https://exposureninja.com/podcast/dojo-52/

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