Learn powerful and profitable high-ROI marketing tips from Tim Cameron-Kitchen, founder of the relentlessly high-impact digital marketing agency, Exposure Ninja...
The search landscape is evolving beyond Google, and Perplexity.ai is emerging as a powerful new player for high-value audiences — creating unprecedented opportunities for forward-thinking marketers.While still smaller than Google at 15 million monthly active users, Perplexity's audience is exceptionally valuable:30% hold senior leadership positions and 65% work in high-income white-collar professions. For businesses targeting decision-makers with spending power, mastering Perplexity optimisation isn't just smart — it's becoming essential.In this episode, I reveal:• The hidden mechanics behind how Perplexity selects which brands to recommend (including how it parses queries and builds its unique search index)• Strategies to make your brand appear in Perplexity's responses — including why getting featured in lists on high-authority websites dramatically increases your chances of recommendation• Why Perplexity "prefers to cite multiple types of sources" and how to leverage this preference across your own website, third-party sites, and user-generated content platforms• The exact content formats that Perplexity favours (based on client examples)I'll share real-world success stories, including how we helped Zugu Case become the top-recommended iPad case in Perplexity results by securing strategic placements on high-authority sites like ZDNet.As I explain in the pod:"Perplexity isn't searching Google for these queries. Instead, it has its own search index that prioritises the most authoritative and trustworthy sites. Your chances of being recommended increase if your products or services are featured in lists, particularly those on high-authority websites."If you're ready to implement these strategies while your competitors remain fixated solely on traditional SEO, this episode provides your complete action plan for dominating this powerful new search platform.Request a Marketing Review:https://exposureninja.com/review/Get the show notes:https://exposureninja.com/podcast/349/Watch this as a video instead:https://exposure.ninja/rank-perplexityListen to these episodes next:How To Rank in ChatGPThttps://exposureninja.com/podcast/348/How SEO Works in 2025https://exposureninja.com/podcast/346/How to Get To the Top of Google in 2025https://exposureninja.com/podcast/345/
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16:48
Copy This PROVEN Digital PR Strategy in 2025
The following is a BONUS EPISODE recorded by the Exposure Ninja team.----------To dominate digital visibility in 2025, you'll need a proven PR strategy focused on three critical elements:- Your narrative authority- Your data-driven approach- Your multi-channel amplificationWith AI-generated content flooding the internet, Google's Search Generative Experience changing discovery, and journalists becoming increasingly selective.Authentic expert-led Digital PR is no longer optional — it's essential.In this episode, Exposure Ninja's Charlie Marchant (CEO), Dale Davies (Head of Marketing), and Abigail Daunton-Johns (Head of Content Marketing) discuss:- How you can create newsworthy stories using first-party data journalists will love- Which thought leadership tactics are delivering exceptional ROI in the AI era- How to build a measurement system that proves your PR's business impactDon't miss this opportunity to copy a Digital PR strategy that's generating real results for businesses just like yours.Get the show notes:https://exposureninja.com/podcast/extra-049/Listen to the entire marketing strategies series:https://exposure.ninja/strategies-2025Listen to these episodes next:Copy This PERFECT Digital Marketing Strategy in 2025https://exposureninja.com/podcast/extra-047/Copy This UNBEATABLE SEO Strategy in 2025https://exposureninja.com/podcast/extra-046/Copy This PROFITABLE Paid Search Strategy in 2025https://exposureninja.com/podcast/extra-045/
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55:56
How To Rank in ChatGPT (with REAL Examples!)
Google's dominance is being challenged for the first time in over a decade, and forward-thinking marketing leaders are capitalising on this pivotal moment.ChatGPT has rocketed to 300 million weekly active users by December 2024 — growing 50% in just four months — whilst Google searches are declining in key markets. This shift isn't just reshaping user behaviour; it's creating remarkable new opportunities for visibility.For marketing directors who master Generative Engine Optimisation, there's a strategic advantage to be gained whilst competitors remain fixated on traditional SEO tactics alone.In this episode, I reveal: The hidden mechanics of how ChatGPT selects which brands to recommend (it's not what most marketers think) Three proven strategies to make your brand appear in ChatGPT's responses — including the surprising reason why one client's product is consistently recommended first Why ChatGPT "likes to refer to underlying sources of data" and how you can leverage this preference for maximum visibility The exact content formats that increase your chances of being referencedI'll share real-world success stories, including how we helped Zugu Case become the top-recommended iPad case in ChatGPT results, and why The Ordinary skincare is consistently mentioned when users ask about value-focused brands.As I explain in the pod:"ChatGPT is powered by Bing, but that's not the only thing you need to know. SEO isn't sufficient for ChatGPT. It's one piece of the puzzle, but it's not the only thing that you need to do."If you're ready to implement these strategies whilst your competitors are still trying to work out why their SEO isn't delivering the same results it once did, this video provides your complete action plan.Request a Marketing Review:https://exposureninja.com/review/Get the show notes:https://exposureninja.com/podcast/348/Watch this as a video instead:https://exposure.ninja/rank-chatgptListen to these episodes next:How SEO Works in 2025https://exposureninja.com/podcast/346/The Best SEO Strategies for 2025https://exposureninja.com/podcast/341/How Marketing Leaders Can Future-Proof Their Content Strategyhttps://exposureninja.com/podcast/347/
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15:35
How Marketing Leaders Can Future-Proof Their Content Strategy
The marketing playbook we've relied on for years is transforming faster than ever, and I'm seeing opportunities that simply didn't exist before.While Google still dominates with 90% of global search market share, the way people discover content has fundamentally shifted – they're now having multi-platform conversations about products and services across Google, ChatGPT, Reddit, TikTok, and more.For marketing leaders who understand these changes, there's an unprecedented opportunity to capture market share while others are still catching up.In this podcast, I break down:1. Why E-E-A-T (Experience, Expertise, Authoritativeness, Trust) has become the make-or-break factor for content success in 20252. How AI tools are reshaping content discovery, and why your brand needs to be positioned as their go-to reference3. Why conversion paths now look less like funnels and more like conversations across multiple platforms4. How interactive content is becoming crucial for standing out in an AI-dominated landscapeI'll share real examples, including how we helped Patino Law Firm create an interactive calculator that drives results in ways AI simply can't replicate, and how Zugu Case leveraged digital PR to become a top AI recommendation.Most importantly, I'll explain why the fundamentals of great marketing haven't changed – but the way audiences discover, evaluate, and choose solutions has evolved dramatically.If you're ready to adapt your strategy and capitalise on these shifts while your competitors are still figuring out what changed, this podcast is for you.Apply for a FREE website and marketing review:https://exposureninja.com/review/Get the show notes:https://exposureninja.com/podcast/347/Watch this as a video instead:https://exposure.ninja/future-content-strategyListen to these episodes next:How SEO Works in 2025https://exposureninja.com/podcast/346/The Best SEO Strategies for 2025https://exposureninja.com/podcast/341/Copy This IMPACTFUL Brand Marketing Strategy in 2025https://exposureninja.com/podcast/extra-048/
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22:13
How SEO Works in 2025 — A Marketing Leader’s Guide
I saw SEO change more in 2024 than I ever expected, and in 2025 it’s going to be even bigger.Google might still have 8.5 billion daily searches, but OpenAI’s ChatGPT is catching up quickly with 1 billion daily messages (January 2025).Not only is Google facing a wave of new platforms — it’s also contending with agentic AI, where your audience isn’t even doing the searching themselves anymore.If marketers keep relying on the old approach of just ticking SEO boxes, businesses will vanish beneath the surge.In this podcast, I dig into:1. Why AI tools like ChatGPT and Perplexity are swallowing the top-of-funnel searches that used to be Google’s2. How agentic AI is becoming a “search assistant,” meaning I need to optimise for machines as well as humans3. Why zero-click search is escalating (and how to keep my brand visible when users don’t even click)4. What’s changed in content production — everyone’s publishing more than ever — and how you can ensure you pages shineAbove all, I’ve realised this next era of AI-driven search demands that marketers adapt swiftly.It’s not just about chasing higher Google positions; it’s about staying relevant wherever people — or their digital assistants — hunt for answers.If you're prepared to take on these changes, your brand will thrive, even as the gap between Google and AI engines keeps shrinking.Try Semrush for FREE using our affiliate link*:https://exposure.ninja/seo-2025Apply for a FREE website and marketing review:https://exposureninja.com/review/Get the show notes:https://exposureninja.com/podcast/346/Watch this on YouTube instead:https://exposure.ninja/seo-in-2025Listen to these episodes next:Copy This IMPACTFUL Brand Marketing Strategy in 2025https://exposureninja.com/podcast/extra-048/COPY Hims’ $60M/Month Marketing Strategyhttps://exposureninja.com/podcast/344/The Best SEO Strategies for 2025https://exposureninja.com/podcast/341/*Disclaimer: Exposure Ninja may get a commission, should you decide to make a purchase, through the marked links above, at no cost to you
Learn powerful and profitable high-ROI marketing tips from Tim Cameron-Kitchen, founder of the relentlessly high-impact digital marketing agency, Exposure Ninja.
Visit https://exposureninja.com/podcast for show notes and links.
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