The Digital Marketing Podcast by Exposure Ninja

Charlie's LinkedIn post about a £13 sunscreen went viral, pulling in 183+ comments from the likes of skincare and fashion influencer Marta Canga Roza and Dr Pete, and it became a live case study in how search actually works.
This executive briefing, Charlie Marchant (CEO of Exposure Ninja) covers:
Why Charlie's post about Beauty of Joson's SPF took off, and what the comments reveal about dark traffic and attribution

How TikTok virality, PR placements in The Guardian, and Reddit threads shape what AI platforms end up recommending

Why customer search journeys are wildly different lengths, from five minutes to six weeks

What a search everywhere mindset actually means for your brand

Search isn't linear anymore. Brands need to think about their narrative across every platform their customers use, not just their own website.
Read the post: https://lnkd.in/p/eDXrGcGS
Future-proof your brand with our AI Search Audit 👉 https://exposureninja.com/services/ai-search-optimisation/ai-search-strategy/
Subscribe to Charlie Explains AI Search on LinkedIn for the latest updates in AI Search Optimisation: https://www.linkedin.com/in/charliemarchant/recent-activity/newsletter/
Get the show notes:
https://exposureninja.com/podcast/customer-search-journey/
Listen to this episode next:
Google I/O 2026: The 5 Updates Every Marketer Needs To Know 
https://open.spotify.com/episode/2v6NRi9ZBzsBwhb02cQRmJ?si=wTKMEgsWRe6o56AQHFKLOw

Enterprise AI Search monitoring tools are powerful, but they're also expensive. 
Most businesses just want to know what AI tools are saying about their brand. Until now, that meant either doing it manually (which is unreliable) or paying enterprise-level prices.
Mind My Brand is a free tool from Exposure Ninja that gives you an accurate picture of how ChatGPT, Gemini, Perplexity, and Grok actually perceive your brand, without the enterprise price tag.
Here's what you'll learn:
Why manually asking AI tools about your own brand gives you a distorted picture and what an accurate read actually looks like

How enterprise tools like Profound, Peec.AI, and Semrush One compare to what most businesses actually need

What a full Mind My Brand report covers: brand sentiment, performance scores, visual identity analysis, competitor positioning, and gaps most brands would never spot themselves

Why non-deterministic AI responses make manual monitoring unreliable, and how Mind My Brand solves that

How to turn your report findings into content improvements that shift how AI tools perceive and recommend your brand

Ready to see what AI tools are saying about your business? Try Mind My Brand for free: https://minemybrand.com 
Book a consultation call for a live marketing review from Exposure Ninja: https://exposureninja.com/review
Read the full show notes:
https://exposureninja.com/podcast/track-brand-in-ai-search/

What does it actually look like to rebuild a content and SEO strategy for a world where search is shifting from clicks to mentions?
In this episode of The Growth Leaders Series, Charlie Marchant sits down with Josh Spilker, Head of Search Marketing at AirOps, the AI-powered content and search platform. Josh has led organic growth at high-growth SaaS companies, including ClickUp, where he helped turn content into a serious revenue driver through a relentless focus on the middle funnel.
Josh introduces the concept of content engineering: what it means, why it matters now more than ever, and how building connected AI-powered workflows is replacing the traditional brief-to-publish content process.
The conversation gets into where Google and ChatGPT results actually overlap (and what the data says), why LinkedIn is starting to behave more like search than social, and why the middle funnel may be the most underrated opportunity in B2B content right now.
Josh also shares how AirOps runs its own webinar-to-content workflow end to end, what he learned building comparison content at ClickUp that still holds up today, and why saying yes to uncomfortable things was the career advice he wished he'd had earlier.
Read the full show notes: 
https://exposureninja.com/podcast/growth-leader-series-josh-spilker/
Check out Josh’s post on the “10x Content Engineer” 
https://www.airops.com/blog/10x-content-engineer
Follow Josh Spilker on LinkedIn: 
https://www.linkedin.com/in/joshspilker/
Listen to these episodes next:
McKinsey’s Thought Leadership Playbook with Daphne Luchtenberg 
https://exposureninja.com/podcast/growth-leader-series-daphne-luchtenberg/
Growth Strategy in the AI Search Era with Nick Lafferty, Profound 
https://exposureninja.com/podcast/growth-leader-series-nick-lafferty/
The Organic Growth Playbook Behind Wise with Fabrizio Ballarini 
https://exposureninja.com/podcast/growth-leader-series-fabrizio-ballarini/
Book a consultation to get a live review of your website and marketing 👉
⁠https://exposureninja.com/review/⁠

Since AI Overviews launched, the average website has lost around a third of its organic traffic. Last week, the UK's Competition and Markets Authority had seen enough, and issued a legal order forcing Google to change.
Within hours, Google announced updates to AI Overviews. More links. More data. A fairer deal for publishers.
But will your traffic actually come back? 
In this video, I cover:
Why two-thirds of Google searches now result in zero clicks, and what the CMA is doing about it

What Google is now legally required to provide to website owners, including new AI Search data inside Search Console

Why the new generative AI performance report in Search Console is only telling you half the story (and which half Google is hiding)

How one of our financial education clients is making more money than ever from organic search, even with traffic down year-on-year

Why their competitors are losing up to 61% of organic traffic while this client's average order value has grown 13%, and what they're doing differently

The mindset shift every marketer needs to make right now: from chasing traffic volume to winning AI visibility

The old organic traffic levels aren't coming back. But the brands that understand how AI Search is changing buyer behaviour are making more from search than ever before.
Get a free trial of Semrush One: https://exposureninja.com/semrush-one
Book a consultation call for a live review of your website and marketing 👉 https://exposureninja.com/review/
Read the show notes:
https://exposureninja.com/podcast/google-ai-overviews-cma-ruling/

What does it take to build demand through ideas at the world's most prolific thought leadership organisation?
In this episode of The Growth Leaders Series, Charlie Marchant sits down with Daphne Luchtenberg, Marketing Director for McKinsey’s Operations Practice.
Daphne shares how McKinsey's codification culture turns client work into compounding commercial advantage, how peer review makes their content credible at scale, and why their biggest content challenge isn't producing enough; it's deciding what's distinctive enough to publish.
They also get into how McKinsey built its own LLM three years ago, how AI is now embedded into the marketing team's day-to-day, and how Daphne is thinking about LLM visibility versus protecting proprietary knowledge.
Plus: what B2B marketing leaders can take from the McKinsey model without McKinsey's resources, why building a strong bench beats protecting star performers, and the career advice Daphne would send back to her younger self.
Read the full show notes: 
https://exposureninja.com/podcast/growth-leader-series-daphne-luchtenberg/
Follow Daphne Luchtenberg on LinkedIn: 
https://www.linkedin.com/in/daphneluchtenberg/
New episode launches every Wednesday throughout June 2026, so stay tuned to hear from growth leaders from leading brands like Profound, Wise, and AirOps! 
Book a consultation to get a live review of your website and marketing 👉
⁠https://exposureninja.com/review/⁠⁠