eComFuel Podcast

What does it take to build a manufacturing brand from scratch with your own machines, your own team, and your own two hands? In this episode, Liz Hilton, inventor, founder, and owner of Swaddelini, shares how she turned a sleepless night as a new mom into a US-made baby swaddle brand powered by 3D knit technology.
Listen in as Liz shares the wild ride of going viral on TikTok, doubling capacity at the wrong time, and watching sales drop by nearly 50% before bouncing back stronger than ever. She unpacks eight months of traditional PR, firing her marketing agency over a disconnected Google Tag, and partnering with a programmer who now runs her paid ads with a custom attribution model she actually trusts. Plus, you'll get the story behind Holding Mother, her long-form documentary reframing the postpartum experience, and why she believes the best marketing is simply showing up for moms.
 You can find show notes and more information by clicking here: https://tinyurl.com/n2yww3xr
Interested in our Private Community for 7-Figure Store Owners? Learn more here.

Is YouTube the most underrated paid channel for eCommerce brands right now? In this episode, I sit down with Brett Curry, founder of OMG Commerce, to break down exactly how seven- and eight-figure brands should be thinking about YouTube ads. Brett has been running YouTube campaigns for top D2C brands for years, and he reveals why YouTube looks terrible in most reporting tools… and why it's still absolutely worth the investment.
Listen in as Brett goes deeper on what a winning YouTube ad actually looks like, why the homepage often outperforms the product page for cold traffic, and how creative fatigue on YouTube compares to Meta. You'll also hear his takes on Google Shopping and Amazon in 2026, why branded search spend may be costing you more than it's worth, and how OMG uses geo holdouts and incrementality testing to prove what's actually working and not just what looks good on a dashboard.
 You can find show notes and more information by clicking here: https://tinyurl.com/4sufbwdk 
Interested in our Private Community for 7-Figure Store Owners? Learn more here.

What would happen if you woke up tomorrow and were suddenly taxed an extra 33% on every dollar of profit your business produced? In this rerun episode, I break down why that scenario isn't far off from what many founders are already doing, simply by failing to optimize their pricing, overhead, and after-tax income.
Listen in as I walk through the three profit levers that matter most, why they drive more impact than almost anything else you can do, and how they can meaningfully increase your net income without hiring more people or scaling harder. You'll hear real examples from the eCommerceFuel community, data from the Trends Report, and practical steps you can take right now to strengthen your margins, streamline your operations, and dramatically improve your after-tax results.
You can find show notes and more information by clicking here: https://tinyurl.com/z984zhyt 
Interested in our Private Community for 7-Figure Store Owners?  Learn more here.

What does it take to build a highly profitable software company without venture capital, a massive team, or endless scaling pressure? In this episode, Bryce Adams, founder of Metorik, unpacks how he built a successful business serving thousands of Shopify and WooCommerce stores… with a team of just four people.
Listen in as Bryce shares his philosophy around building lean, sustainable businesses that prioritize profitability, customer experience, and long-term thinking over rapid growth at all costs. You'll learn how Metorik approaches customer support, AI adoption, documentation, product quality, pricing, and paid acquisition, along with Bryce's views on the future of WooCommerce, Shopify, and eCommerce software. This episode is packed with practical insights for founders looking to build better businesses with more focus, intentionality, and freedom.
You can find show notes and more information by clicking here: https://tinyurl.com/5xtsdurp
Interested in our Private Community for 7-Figure Store Owners?  Learn more here.

What happens when the systems and people you thought would solve your problems… stop fitting the season you're in? In this episode, I share an honest follow-up on hiring (and eventually parting ways with) my executive assistant after nearly two years. I break down what worked, what quietly fell apart over time, and why AI is starting to change the equation for founders trying to delegate effectively. You'll learn where an EA can create massive leverage and how leadership, communication, and motivation matter far more than most people realize.
I also reflect on something bigger that's been hitting me lately: the people building major brands and successful companies aren't superheroes. They're ordinary people who kept showing up long enough to create something meaningful. Through stories about founders I've watched grow from scrappy beginners into nationally recognized entrepreneurs, this episode explores what it really means to build, lead, and figure things out as you go. 
You can find show notes and more information by clicking here: https://tinyurl.com/565x6cut 
Interested in our Private Community for 7-Figure Store Owners?  Learn more here.