eComFuel Podcast

What would happen if you woke up tomorrow and were suddenly taxed an extra 33% on every dollar of profit your business produced? In this episode, I break down why that scenario isn't far off from what many founders are already doing, simply by failing to optimize their pricing, overhead, and after-tax income.
Listen in as I walk through the three profit levers that matter most, why they drive more impact than almost anything else you can do, and how they can meaningfully increase your net income without hiring more people or scaling harder. You'll hear real examples from the eCommerceFuel community, data from the Trends Report, and practical steps you can take right now to strengthen your margins, streamline your operations, and dramatically improve your after-tax results.
You can find show notes and more information by clicking here: https://bit.ly/4a2X2Uo
Interested in our Private Community for 7-Figure Store Owners?  Learn more here.  
Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

Why do so many profitable eCommerce businesses still run out of cash or even fail outright? In this episode, I'm continuing my financial mastery series by breaking down what I consider the second core commandment: master your financial statements. Forget textbook definitions; this is the real-world, eCommerce-specific understanding store owners actually need to make better decisions.
Listen in as I walk through the practical purpose of each financial statement, the biggest misconceptions founders have about them, and the simple tools you can use to avoid the costly traps that sink otherwise strong businesses. I also cover contribution margin vs. gross margin, working capital mistakes, inventory turn benchmarks, how to build a useful cash flow forecast, and why understanding these fundamentals protects you more than any CPA or CFO ever could.
You can find show notes and more information by clicking here: https://bit.ly/3ZnI9ak
Interested in our Private Community for 7-Figure Store Owners?  Learn more here.  
Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

What happens when you outsource your financial understanding just a little too much? In this episode, I'm kicking off an eight-part series on financial mastery for store owners by diving into what I believe is the single most important principle of all: your money, your responsibility. After watching thousands of entrepreneurs succeed—and fail—based on how closely they own their finances, I want to reset how you think about delegation, trust, and accountability.
Listen in as I break down where founders most commonly abdicate responsibility, from bookkeepers and CPAs to business partners and CFOs, and how that creates hidden risk. I also share hard-earned lessons from my own mistakes, practical ways to build safeguards without becoming a micromanager, and a simple framework to help you assess whether you're truly in control of your financial life and business.
You can find show notes and more information by clicking here: https://bit.ly/3Ngbsce
Interested in our Private Community for 7-Figure Store Owners?  Learn more here.  
Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

How did a year that looked like a miss on paper actually turn out to be one of the most meaningful years I've had? In this solo episode, I reflect candidly on my 2025 goals, where I fell short, and the unexpected personal and professional wins that reshaped how I think about success, tradeoffs, and accountability.
Listen in as I walk through a powerful year-in-review exercise that helped me reframe how I think about goals, progress, and tradeoffs. I share my core focus for 2026, why I'm doubling down on fundamentals across business and life, and what that means for how I'm approaching marketing, writing, and leadership at eCommerceFuel. I also preview an upcoming podcast series on financial mastery for store owners and offer a transparent snapshot of how I'm thinking about my personal investment portfolio as the year begins.
You can find show notes and more information by clicking here: https://bit.ly/4boh26d
Interested in our Private Community for 7-Figure Store Owners?  Learn more here.  
Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

How can eCommerce founders actually use AI to save time, reduce costs, and build leverage—without getting lost in hype or gimmicks? In this episode, I sit down with Kevin Williams, founder of Ascend Labs and long-time ECF member, to break down where AI is delivering real, practical value for online businesses today.
Listen in as we explore concrete automation examples, founder-led AI marketing workflows, how to think about LLM optimization, and what AI-driven workforce disruption may mean over the next few years. Kevin also shares how he's building AI-first systems inside his own company, why measurement matters more than tools, and how founders can position themselves for what's coming in 2026 and beyond.
You can find show notes and more information by clicking here: https://bit.ly/4qbdRD3
Interested in our Private Community for 7-Figure Store Owners?  Learn more here.  
Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.