Creative Juice

There's a lot of bad information out there about advertising your music. One of the biggest myths right now is that your process should be complex...
 
In this episode of Creative Juice, Jack and Circa share stories from our agency IndieX about paid ad strategy for your music marketing and what you need to focus on today. Learn real world examples of ad account clutter, how to streamline your campaigns, and when to make changes that actually make your marketing better!
 
If you're tired of chasing new "music advertising hacks" and complex button pushing, this episode is your ticket to a clearer process!
 
DISCOVER:
How Simplifying Your Ad Campaigns Can Boost Performance
Why Fewer Campaigns Often Lead To Better Results
What Kinds Of Ad Targeting You Really Need
How Machine Learning Impacts The Way We Market Music
When To Make Changes To Your Advertising Strategy (And When Not To)
Why The Greatest Investment Accounts Belong To...Dead People?
What Lessons From Simplifying Ads Can Apply To Your Entire Music Business
 
RESOURCES:
Learn The Top Music Marketing Strategies Inside IndiePRO
Join Us In The Indepreneur Discord Server!
Looking to expand your team or need marketing help? Apply to work with IndieX!

Keeping control in your music career is one of the most critical points of leverage you can have. Just ask Kota the Friend's manager...
 
In this episode of Creative Juice, hosts Jack and Circa sit down with Vernon Jones, manager of rapper Kota the Friend, to discuss the realities of artist management, staying independent, and building a self-sustaining music career! Learn about the ins and outs of navigating contracts, exploring independent revenue streams, where they're focusing attention for Kota's new record "Local Art Dealer", and the critical importance of having direct connections with fans!
 
If you're looking to understand the inner workings of artist management and want to take control of your music business, this episode is a must-listen to learn the ropes from Vernon!
 
DISCOVER:
How Vernon Jumped Head First Into Artist Management (The Reason Might Surprise You)
How Direct Connection With Fans Can Transform Your Career
What You Need To Know To Build A Sustainable Music Business
How To Balance Between Short-term And Long-term Revenue Strategies
What It Takes To Grow Your Audience Independently
Why Ownership Of Your Art And Business Is Essential
How To Avoid Common Pitfalls In Artist Contracts And Management
 
RESOURCES:
Learn The Top Music Marketing Strategies Inside IndiePRO
Join Us In The Indepreneur Discord Server!
Keep Up With Kota the Friend and Vernon Jones
Looking to expand your team or need marketing help? Apply to work with IndieX!

This one advertising mistake is the difference between ongoing successful campaigns and duds for artists...
 
In this episode of Creative Juice, Jack and Circa bring stories straight from our agency IndieX about how artists "accidentally" kill their winning ads and how you can avoid it! Learn about the risks associated with altering winning ad campaigns, the hidden costs of resets, and the what's required to keep your successful campaigns rolling!
 
If you're thinking about hitting refresh on your ads, this episode is packed with advice will stop you from shooting yourself in the foot!
 
DISCOVER:
Why Tampering With Successful Ad Campaigns Is A No-No
How To Maintain Campaign Success While Experimenting
What Resetting An Ad Means For Your Optimization And Learning
Why Social Proof Amplifies Your Ads Over Time
How To Avoid Mistakes In Managing Ad Performance
What Smart Pivots Look Like When Changing Up Your Ad Copy
 
RESOURCES:
Learn The Top Music Marketing Strategies Inside IndiePRO
Join Us In The Indepreneur Discord Server!
Looking to expand your team or need marketing help? Apply to work with IndieX!

Are you juggling too much to focus on what actually matters in your music career?
 
In this episode of Creative Juice, Jack and Circa sit down with Will Hoffman, artist manager of Nothing More, SiM, and Ankor, who shares his journey from musician and producer to manager and stories from the trenches on driving artist growth! Learn about Will's approach to direct fan engagement with Nothing More, his approach to artist management, and the importance of staying true to your art!
 
Whether you're looking to hone in on what matters most for your career or get a peek behind the scenes of artist management, Will shares a ton of gold in this episode!
 
DISCOVER:
Why Your Music Is Still The Most Important Part Of Your Career
How To Build A Strong Connection With Your Fans
Why Mailing Lists Are Your Secret Weapon
How Will Built A Career From Musicianship To Management
What Lessons Nothing More Can Teach You About Fan Engagement
Why Authenticity In Art Overcomes Any Hurdle
What Role Merch Plays In Building A Fan Community
 
RESOURCES:
Learn The Top Music Marketing Strategies Inside IndiePRO
Follow Nothing More on Instagram
Follow SiM on Instagram
Follow Ankor on Instagram
Join Us In The Indepreneur Discord Server!
Looking to expand your team or need marketing help? Apply to work with IndieX!

People often throw around the concept that selling one hoodie will make you as much revenue as 10,000 streams, but they rarely go deeper than that. Let's talk numbers that actually make sense...
In this episode of Creative Juice, Jack and Circa break down the music marketing math that turns confusing revenue streams into simple equations! Learn how to compare your revenue sources, how to apply this to your merch strategy, and what it takes to create direct and active revenue streams from your fans!
If you're ready to take monetization steps in your music career, this episode will give you a strategy that you can actually use today!
DISCOVER:
How To Calculate Your Revenue From Merch Sales
What Steps To Take To Create Offers For Your Fans
How Small Scale Actions Can Boost Your Bottom Line
What It Takes To Overcome Barriers In Revenue Generation
How To Leverage Entrepreneurial Thinking In Your Music Career
Why Direct Fan Engagement Is The Key To Sustainable Profits
 
RESOURCES:
Learn The Top Music Marketing Strategies Inside IndiePRO
Join Us In The Indepreneur Discord Server!
Looking to expand your team or need marketing help? Apply to work with IndieX!