Little-known PPC & SEO tips from (ex-)Director of Growth @ Webflow | Tim Dalrymple (Roadway, Notion)
What does it really take to drive scalable, data-informed growth in today’s competitive marketing landscape? In this episode, we sit down with Tim Dalrymple — former Head of Growth Marketing at Notion and Director of Growth at Webflow — to unpack how elite teams are rethinking attribution, customer acquisition, and product-led growth from the ground up.Tim shares lessons from leading marketing at two of the most iconic product-led brands and offers a clear-eyed look at how to build growth systems that actually move the needle. Whether you’re deep into performance marketing or looking to sharpen your measurement strategy, this conversation brings sharp insights into everything from SEO and user-generated content to ethical marketing and AI-driven decision-making.Discover: (0:00) Intro(1:29) What is growth marketing (and how it differs from brand marketing)(6:55) Where growth marketing sits on the org chart(10:40) Tracking view-through conversions through YouTube(20:20) Geolift tests: why you want them and how to do them(23:34) Why platforms claim attribution(26:57) Bidding on branded keywords(31:25) Performance marketing on social media(35:58) Who owns campaign ideation(38:09) Creating brand videos(47:39) SEO at Notion and Webflow(51:22) Linkbuilding at Notion and Webflow(54:18) Using agencies to forge channels(56:27) The AI growth marketing co-worker(01:03:43) Scaling growth at Roadway(01:11:51) Outro_______________________________________Where to find Tim Dalrymple:LinkedInWebsiteWhere to find Tim Soulo:LinkedInWebsite-------------------------Referenced: Sean Ellis Brian Balfour Reforge - The Growth Series Bryant Chou (Webflow Co-founder) Monday.com Tableau Recast Eppo Rand Fishkin Bruno Clay Product Fit Article Misha Vaughn Graphite Clay
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1:12:21
How to make a podcast that actually grows your business | Borko Kovacevic (Poddster, Podyx)
Borko Kovacevic is the co-founder of Poddster, a fast-growing podcast studio network with locations in Dubai and Singapore, with upcoming locations in Riyadh and Abu Dhabi. Borko is also the co-founder of podcast operations software, Podyx. In this episode, Borko shares the behind-the-scenes story of building Poddster, the trends shaping podcasting today, and what it really takes to create a podcast that drives business results.What you’ll learn:1. Why podcasting is shifting from audio-only to video—and how YouTube is winning the game2. How businesses and creators approach podcasts differently (and why only 5% of Poddster’s clients are full-time creators)3. The biggest mistakes businesses make when starting a podcast—and why “interesting guests” aren’t enough4. Why every small business owner needs to be a content creator in today’s world5. The role of trust and authenticity in podcasting—and how mainstream media’s decline has fueled the format’s growth6. The untold challenges of podcasting (hint: it’s way harder than it looks)7. Why podcasting is the ultimate networking hack—and how it can be used as a business development tool8. How production quality impacts discoverability and engagement9. The surprising reasons 99% of podcasts don’t make it past 20 episodes10. Much moreIn this episode: (0:00) Intro(1:25) Why podcasting is the wave of the future(5:05) Who is podcasting? (10:58) Creator vs business podcasting(16:18) Motivations and goals behind business podcasts(34:53) What makes a good podcast or podcast episode(41:37) Common challenges in podcasting(53:40) Zoom vs in-person interviews(1:03:35) Different podcast strategies(1:08:37) Types of podcasts(1:16:12) How to market a podcast(1:35:34) The benefits of video studios beyond podcasting(1:38:31) Where to find quality studios(1:46:47) OutroWhere to find BorkoLinkedInPoddsterPodyxWhere to find TimLinkedInXWebsiteReferencedMagnus Grimeland: https://youtu.be/6dNFsSWcQFYNir Eyal: @nirandfar Gary Vaynerchuk (Gary Vee): @garyvee Lex Fridman: @lexfridman Joe Rogan: @joerogan Scott Galloway (Prof G): @TheProfGPod Steven Bartlett" @TheDiaryOfACEO Tom Bilyeu: @TomBilyeu
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1:47:16
Why marketing is a good skillset for a founder | Magnus Grimeland (Antler)
Meet Magnus Grimeland - the founder and CEO of Antler - a one BILLION dollar venture capital firm dedicated to investing in startups at the earliest stages.
As of today, Antler has invested in over 14 hundred companies, making it the largest day-zero investor in the world. And they have an audacious goal to invest in 6 thousand companies before 2030.
In this episode, you'll learn:
(0:00) Intro
(02:36) Why are people more important than ideas?
(06:04) Examples of iterating on ideas
(19:17) Hipster, Hacker, Hustler vs. Spike, Drive, Grit
(29:22) Can marketers be good founders
(34:39) Soft skills vs hard skills
(39:03) The role of marketing in zero-day investments
(46:07) What do experts get out of advising zero-day startups?
(53:45) Borrowing other people’s platforms
(1:00:54) The first marketing steps for any startup
(1:05:42) Building a brand
(1:15:27) Founder brand vs. building local networks
(1:22:03) How Antler gets referrals
(1:29:52) Why VC firms don’t use SEO
(1:37:33) How Antler decides who to invest in
(1:40:06) Outro
We hope you enjoyed this episode of Ahrefs Podcast! As always, be sure to like and subscribe (and tell a friend).
Where to find Magnus:
LinkedIn
Website
Where to find Tim:
LinkedIn
X
Website
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Referenced:
• Zalora
• Lion
• Basket of goods
• G&A
_______________
Ahrefs Podcast
Host: Tim Soulo
Podcast Producer: Michelle Lindner
Intro Storyboard: Michelle Lindner & Tim Soulo
Intro Video Lead: George Dolgikh
Intro Video Animations: Ilya Yakymchuck
Filmed at: @PoddsterSingapore
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1:40:37
This is how viral marketing really works | Delbert Ty (Coffee Meets Bagel)
What's the key to creating a viral marketing campaign? Meet Delbert Ty, CMO at Coffee Meets Bagel, a popular dating app that sets itself apart by courting only those interested in serious relationships.
Before joining CmB, Delbert worked as Head of Marketing at Circles.Life - a Singaporean telco - where he grew revenue to 9 figures in 5 years.
And even before that he worked at Procter & Gamble, where he was responsible for such well-known brands as Duracell, Tide & Pantene.
During his time at these companies Delbert has pulled off quite a few hilarious creative marketing campaigns.
Some of them failed, but others brought lots of new customers and tons of brand awareness.
In our interview, we discussed quite a few of Delbert's viral campaigns and tried to deconstruct what made them successful and how you could replicate that success.
In this episode:
(0:00) Intro
(02:17) Three biggest marketing campaigns
(06:44) Vandalizing a billboard
(11:10) Buying out telco contracts (failed)
(13:10) Coffee Meets Bagel tells users to leave
(16:30) "Free money" from a vending machine
(25:01) The cost (not in $$$) of viral campaigns
(30:10) Courage in viral marketing
(35:43) Setting objectives for viral campaigns
(41:13) Measuring the impact of viral campaigns
(47:20) When bad ideas are actually good ideas
(55:23) Structural elements of a viral campaign
(01:15:07) Physical vs digital creative marketing
(1:22:20) Split between creative marketing and other tasks
(1:24:01) Is viral marketing only for consumer brands?
(1:28:10) Why certain campaigns fail
(1:38:00) The difference between celebrity and brand
(1:47:25) Using AI for creative marketing
(01:51:42) Outro
We hope you enjoyed this episode of Ahrefs Podcast! As always, be sure to like and subscribe (and tell a friend).
Where to find Delbert:
LinkedIn
Website
Where to find Tim:
LinkedIn
X
Website
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Referenced:
Coffee Meets Bagel @CoffeeMBagel
Circles.life @circleslifesg
Calm app @calm
Kanye Super Bowl ad
Coinbase Super Bowl ad
Old Spice @oldspice
Drake "God's Plan" music video
Lenny’s Podcast with Lulu Cheng Meservey
Lulu Cheng Meservey
Supermensch
Shep Gordon
Data is Beautiful subreddit
WePay/PayPal stunt
Dan Price/Gravity Payments wages
Coffeezilla: @Coffeezilla
Paris Hilton for SodaStream
_______________
Ahrefs Podcast
Host: Tim Soulo
Podcast Producer: Michelle Lindner
Intro Storyboard: Michelle Lindner & Tim Soulo
Intro Video Lead: George Dolgikh
Intro Video Animations: Ilya Yakymchuk
Filmed at: Poddster Studios (Singapore)
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1:52:13
Breaking down early-stage SaaS marketing | Madhav Bhandari (Storylane)
Early-stage marketing can be full of challenges, but what if there were a playbook to follow?
Meet Madhav Bhandari, first marketing hire at Hubstaff and one of the first marketers at Close.io, and Weflow, all of which he helped to cross $10M+ in ARR.
He's currently the CMO of Storylane, where he has helped grow their ARR by 250% in 2024 alone.
In other words, Madhav has pretty much mastered the art of scaling SaaS companies from $5M to $15M+ ARR.
Here's what you'll learn in this episode:
(00:00) Intro
(1:01) Early-stage marketing playbook
(12:25) Why Madhav only scales to $15M
(15:42) The average tenure for a CMO
(19:50) The ideal CEO/CMO fit
(26:46) Earning your CEO’s trust
(36:01) Employee advocacy as a marketing tool
(49:10) Easing friction by bringing community together (Demo Days)
(56:16) Creativity in community awards (Demo Dundies)(1:05:40) 10xing traffic in 6 months through demo-led SEO(
1:13:36) Hot take on backlinks
(1:15:41) Strategies for growing a brand
(1:24:08) Defining and codifying a brand
(1:31:20) When rebranding makes sense
(1:34:18) Founder brand vs company brand
(1:40:50) Is testing multiple tactics in a short period of time a good idea?
(1:45:17) The best channels for early stage founders
(1:47:47) Fixing burnout in marketing
(1:52:45) Outro
We hope you enjoyed this episode of Ahrefs Podcast! As always, be sure to like and subscribe (and tell a friend).
Where to find Madhav:
LinkedIn: (https://www.linkedin.com/in/madhavbhandari/)
Website: https://earlystagemarketing.com/
Where to find Tim:
LinkedIn: (https://www.linkedin.com/in/timsoulo/)
X: @timsoulo
Website: https://www.timsoulo.com/
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Referenced:
• Salesforce: https://www.salesforce.com
• Canva: https://www.canva.com
• Notion: https://www.notion.so
• HubSpot: https://www.hubspot.com
• Slack: https://slack.com
• Ahrefs: https://ahrefs.com
• Hubstaff: https://hubstaff.com
• Close: https://close.com
• Weflow: https://www.getweflow.com
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