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Ahrefs Podcast

Ahrefs Podcast
Ahrefs Podcast
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  • “I Wrote 21 Blog Posts in 30 Minutes. And They're GOOD.” | Eric Siu (Single Grain)
    Is AI replacing marketers, or just helping bad marketers move faster?In this episode, we're joined by Eric Siu, founder of Single Grain, host of  ⁨@LevelingUpOfficial⁩ , and advisor to some of the biggest SaaS companies, to debate how AI is changing marketing right now.Eric breaks down the AI workflows his agency uses to cut content production time by 90%, including how they generated 21 blog posts in 30 minutes. But it’s not magic. We dive into where AI works, where it still fails, and why human editors are still a critical part of the process.We discuss: 00:00 Intro00:57 Growing an Agency in an AI World05:23 What Can AI Actually Be Used for Right Now? 09:30 21 Blog Posts in 30 Minutes: Real or Slop?13:11 The Role of Human Editors in AI Content15:52 AI Tools Reshaping Marketing23:54 Agency Value in the Age of AI30:25 AI for Scheduling, Note-Taking, and Automation44:03 Gamifying SOPs with AI46:57 One-Click Internal Linking50:53 The Personal Brand Machine (And How AI Supercharges It)58:50 AI-Powered LinkedIn Ads & ABM01:08:07 OutroWe hope you enjoyed this episode of Ahrefs Podcast! As always, be sure to like and subscribe (and tell a friend). ⸻Where to find Eric:LinkedIn: https://www.linkedin.com/in/ericosiu/X: @ericosiuWebsites: https://www.singlegrain.com/https://karrot.ai/https://www.levelingup.com/Where to find Tim:LinkedIn: (https://www.linkedin.com/in/timsoulo/)X: @timsouloWebsite: https://www.timsoulo.com/👥 People Mentioned• Neil Patel – Co-founder of NP Digital, marketing influencer, frequent collaborator with EricLinkedIn: https://www.linkedin.com/in/neilkpatelWebsite: https://neilpatel.com• Gael Breton – Co-founder of Authority Hacker, SEO educatorLinkedIn: https://www.linkedin.com/in/gael-breton-762b1515Website: https://www.authorityhacker.com• Nathan Barry – Founder of ConvertKit (now Kit), previous podcast guestLinkedIn: https://www.linkedin.com/in/nathanbarryWebsite: https://nathanbarry.com• Dmitry Gerasimenko – Founder & CEO of AhrefsLinkedIn: https://www.linkedin.com/in/gerasimenko⸻🏢 Companies & Tools Referenced• Single Grain – Digital marketing agency founded by Eric SiuWebsite: https://www.singlegrain.com• Ahrefs – SEO and marketing intelligence platformWebsite: https://ahrefs.com• NP Digital – Marketing agency co-founded by Neil PatelWebsite: https://npdigital.com• Authority Hacker – SEO and content marketing educationWebsite: https://www.authorityhacker.com• Lindy.ai – AI agent tool for task automation, including recruitingWebsite: https://lindy.ai• Manos – AI-powered recruiting automation (referenced)Website: https://manos.so• Reclaim.ai – Smart calendar management for scheduling and productivityWebsite: https://reclaim.ai• Hawie.ai – AI meeting scheduling assistantWebsite: https://hawie.ai• Granola – AI note-taking toolWebsite: https://granola.so• Gong – Sales intelligence and meeting recording toolWebsite: https://www.gong.io• Overlap – AI video clipping for short-form contentWebsite: https://www.overlap.so• Opus Clip – AI video clipping tool for podcasts and YouTubeWebsite: https://www.opus.pro• Descript – AI-powered video editing toolWebsite: https://www.descript.com• Bannerbear – Automated image and video generation (used for OG images)Website: https://www.bannerbear.com⸻📚 Books & Ideas Referenced• “Who’s Got the Monkey?” – Harvard Business Review article on delegationRead it: https://hbr.org/1974/11/management-time-whos-got-the-monkey
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  • Turn LINKEDIN Into a $30M ARR GROWTH Machine | Adam Robinson (Retention.com, RB2B)
    What if you could turn LinkedIn into your only customer acquisition channel and grow to $30M ARR...without spending a dime on paid ads?Adam Robinson⁩ breaks down the exact playbook he used to build a magnetic personal brand, engineer high-engagement content, and make LinkedIn work like a growth engine. From bootstrapping three companies to millions in ARR to building a content system that turns credibility into conversions, Adam doesn’t hold back. We explored storytelling, content marketing, webinars, and the overlooked strategies that helped him scale fast without relying on traditional funnels.In this episode: (00:00) Intro (00:50) Building a Personal Brand on Social Media(06:09) Finding Your Voice and Content Market Fit(08:50) The Importance of Authentic Storytelling(11:46) Creating a Public Figure Through Content(14:56) Strategies for Growing Your LinkedIn Audience(17:55) Crafting Engaging Posts and Hooks(21:00) The Art of Storytelling in Content Creation(23:58) Tactics for Effective LinkedIn Posting(33:27) Leveraging Credibility in Content Creation(36:39) Maximizing Engagement Through Hooks and Templates(41:36) The Role of AI in Content Generation(50:25) Frequency and Interaction: Balancing Engagement on LinkedIn(54:40) The Power of Video in Building Trust(01:00:44) The Unique Appeal of Live Webinars(01:02:39) OutroWe hope you enjoyed this episode of Ahrefs Podcast! As always, be sure to like and subscribe (and tell a friend). Where to find Adam:LinkedIn: https://www.linkedin.com/in/nathanbarry/Websites: https://www.retention.com/https://www.rb2b.com/Where to find Tim:LinkedIn: (https://www.linkedin.com/in/timsoulo/)X: @timsouloWebsite: https://www.timsoulo.com/👥 People Mentioned• Russell Brunson – Co-founder of ClickFunnels, early internet marketing influencerLinkedIn: https://www.linkedin.com/in/russellbrunson• Dave Gerhardt – Founder of Exit Five, author of Founder BrandLinkedIn: https://www.linkedin.com/in/davegerhardt• Chris Walker – Growth marketing expert, LinkedIn creatorLinkedIn: https://www.linkedin.com/in/chriswalker• Nigel Thomas – LinkedIn content creator known for post templatesLinkedIn: https://www.linkedin.com/in/nigelthomas• Tom Wolfe – B2B content creator and podcast guestLinkedIn: https://www.linkedin.com/in/tomwolfe• Rick Rubin – Music producer, quoted on art and perspective(No specific profile link)• Peter Conforti – Analyst who studied LinkedIn audience overlapLinkedIn: https://www.linkedin.com/in/peterconforti• Jeremy Horwitz – Guest on webinars, ABM expertLinkedIn: https://www.linkedin.com/in/jeremyhorwitz• Sam Parr – Host of “My First Million” podcastLinkedIn: https://www.linkedin.com/in/samparr• Nathan Barry – Mentioned by Tim as podcast guest in this episodeLinkedIn: https://www.linkedin.com/in/nathanbarry• Paul Graham – Y Combinator founderWebsite: http://www.paulgraham.com⸻🏢 Companies & Tools Referenced• ClickFunnels – Sales funnel software (Russell Brunson’s company)Website: https://clickfunnels.com• Jasper AI – AI writing assistant toolWebsite: https://www.jasper.ai#LinkedIn #CustomerAcquisition #PersonalBrand #ContentMarketing #Storytelling #AudienceGrowth #SocialMediaStrategy #Engagement #Authenticity #MarketingTactics #ContentCreation #Credibility #AI #Video #Webinars #audiencebuilding
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  • Inside the $360K Rebrand That ACTUALLY Worked | Nathan Barry (Kit)
    Nathan Barry (founder of Kit, formerly ConvertKit) joins Tim Soulo to break down one of the boldest rebrands in SaaS, and why it wasn’t just a logo change, but a complete overhaul of identity, voice, and vision.We talk:• Why they spent $260K with a top agency (and what they actually got)• How to design word-of-mouth marketing that actually works• Using AI to scale brand consistency• The Minimum Viable Personal Brand for founders• Building creator flywheels instead of chasing funnels• What Kit learned from celebrity newsletters (Tom Brady, Dua Lipa, McConaughey…)If you care about brand, growth, or building in public, this is the episode to watch.00:00 - Intro00:54 - Why spend $360K for a rebrand? 06:14 - Using AI to stay on brand10:28 - Acquiring a three-letter domain16:05 - Business decisions beyond immediate profit 21:26 - Turning a rebrand into a marketing flywheel26:06 - You can’t script word of mouth. But you can feed it32:56 - Customers as marketing assets42:30 - Funnels vs flywheels and landing celebrity clients53:45 - Delegating like a CEO (but still showing up)1:00:32 - OutroWe hope you enjoyed this episode of Ahrefs Podcast! As always, be sure to like and subscribe (and tell a friend). Where to find Nathan:LinkedIn: https://www.linkedin.com/in/nathanbarry/X: @nathanbarryWebsite: https://kit.com/Where to find Tim:LinkedIn: (https://www.linkedin.com/in/timsoulo/)X: @timsouloWebsite: https://www.timsoulo.com/_______________Referenced in this episode:🔹 PeopleTom Brady — Referenced in relation to Kit newsletter visibilityhttps://www.instagram.com/tombrady/Patrick Campbell — Founder of ProfitWell (acquired by Paddle)https://www.linkedin.com/in/patrickccampbell/https://twitter.com/pattycDua Lipa — Musician and creator, newsletter launched via Kithttps://www.instagram.com/dualipa/⸻🔹 Companies / Products / PlatformsKit — Formerly ConvertKit, platform for professional creatorshttps://kit.com/Koto — Design agency behind Kit’s $260K rebrandhttps://koto.studio/Ahrefs — All-in-one SEO and marketing platformhttps://ahrefs.com/ProfitWell — Subscription analytics and retention toolhttps://www.profitwell.com/Paddle — SaaS payment infrastructure company (acquired ProfitWell)https://www.paddle.com/Creator Network — Kit’s recommendation and newsletter growth enginehttps://kit.com/features/creator-network⸻🔹 Books / Concepts“Do Things That Don’t Scale” — Paul Graham (essay from Y Combinator)https://www.paulgraham.com/ds.htmlAhrefs PodcastHost: Tim SouloPodcast Producer: Michelle LindnerIntro Storyboard: Michelle LindnerIntro Video Lead: George DolgikhIntro Video Animations: Ilya YakymchuckFilmed at: Content HQ, Miami #branding #rebranding #marketing #emailmarketing #Kit #ConvertKit #domainnames #customerengagement #storytelling #businessstrategy #marketingstrategies #creatorplatforms #abtesting #directsales #networkeffects #teamprocesses #founderpassion
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  • Automate $10K/Month in Tasks with AI (REAL Workflows You Can Steal) | Gael Breton (Authority Hacker)
    Everyone’s talking about AI in marketing. But most of it is hype, fluff, or screenshots of ChatGPT doing something useless. This episode is different.Gael Breton ( ⁨@AuthorityHackerPodcast⁩ ) shows the real systems he’s using to replace time-wasting tasks, write high-performing content, and ship more work, without losing quality.We’re talking about AI workflows that actually work in a lean, fast-moving marketing team.We cover: (00:00) Intro(01:35) AI in marketing is broken. Here's how to fix it.(03:22) Use Gemini to uncover B2B AI opportunities(05:57) Why content still matters in the age of AI agents(09:03) Auto-generate podcasts and deep research summaries(11:27) Research video libraries with NotebookLLM(15:31) Tim’s evolving take on AI-generated content(18:43) Use AI to write high-engagement newsletters(26:48) Feedback, refinement, and keeping AI content human(31:33) Smarter, not spammy: Using AI like a creative calculator(41:20) AI agents + MCP server to automate SEO tasks(47:18:07) OutroWe hope you enjoyed this episode of Ahrefs Podcast! As always, be sure to like and subscribe (and tell a friend). Where to find Gael:LinkedIn: ⁠https://www.linkedin.com/in/gael-breton-78305118⁠X: @GaelBretonWebsite: https://www.authorityhacker.com/Where to find Tim:LinkedIn: (https://www.linkedin.com/in/timsoulo/)X: @timsouloWebsite: https://www.timsoulo.com/_______________Referenced in this episode:Ahrefs – https://ahrefs.com/Authority Hacker – https://www.authorityhacker.com/Gemini (Google AI) – https://deepmind.google/technologies/gemini/Claude (Anthropic) – https://claude.ai/NotebookLM – https://notebooklm.google/Perplexity AI – https://www.perplexity.ai/Firecrawl – https://www.firecrawl.dev/Make.com – https://www.make.com/n8n – https://n8n.io/CapCut – https://www.capcut.com/Opus Pro – https://www.opus.pro/Notion AI – https://www.notion.so/product/aiBuffer – https://buffer.com/_______________Ahrefs PodcastHost: Tim SouloPodcast Producer: Michelle LindnerIntro Storyboard: Tim SouloIntro Video Lead: George DolgikhIntro Video Animations: Ilya YakymchuckFilmed with:  ⁨@Riversidefm⁩  #ai, #automation, #businessscaling, #technology, #entrepreneurship, #saas, #innovation, #brand, #contentcreation, #marketingstrategies, #businessgrowth, #aiworkflow, #aicontentcreation
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  • $10M ARR PER EMPLOYEE with AI? This Startup Says Yes. | Amos Bar-Joseph (Swan AI)
    What if your business could run itself...and actually get better over time? In this episode, we sit down with Amos Bar-Joseph, founder of Swan AI, to explore the future of autonomous business and what it means for marketers and SaaS founders. Amos shares how Swan is rethinking onboarding, support, and user engagement through the dynamic of human-AI collaboration.From automation and content creation to go-to-market strategy and brand-building, this conversation unpacks the real potential (and limits) of AI as it reshapes how we build, grow, and support products.We cover: (0:00) Intro(01:18) Can 3 founders scale to $30M ARR with AI?(02:51) Automation is dead. Augmentation is the future.(04:59) Why they said no to Intercom and built their own AI(09:31) How support works when AI reads your docs(11:44) Teaching AI like a teammate (not a tool)(14:19) Could you build this with no-code?(17:10) The only moats left: brand and user experience(25:33) AI-led onboarding that starts without you(28:40) Why high-intent leads skip the free trial(34:21) How they turned LinkedIn into a pipeline engine(39:41) Detecting ICPs in real time with AI agents(44:12) Writing bangers on LinkedIn with Claude(49:56) When AI freedom crashes your margins(55:05) AI-powered research, outreach, and follow-up all in Slack(1:07:41) What they’re automating next (and why)(1:10:33) Why AI still sucks at web design(1:13:25) Outro------------------------------------------------Where to find Amos: LinkedIn: (https://www.linkedin.com/in/amos-bar-joseph-5a665a142/)Website: https://www.getswan.com/Where to find Tim: LinkedIn: (https://www.linkedin.com/in/timsoulo/)X: @timsouloWebsite: https://www.timsoulo.com/------------------------------------------------Referenced in this episode:🏢 Companies & ProductsIntercom – “Fin” AI assistant: https://www.intercom.com6sense (Lead & intent data platform) : https://6sense.comHubSpot (CRM): https://www.hubspot.comSlack: https://slack.comClaude (Anthropic AI): https://www.anthropic.com/index/claudeChatGPT (OpenAI): https://chat.openai.comGemini (Google AI): https://gemini.google.com⸻🛠️ AI, Automation & No-Code ToolsAnthropic (Claude models): https://www.anthropic.comOpenAI (GPT models): https://openai.comN8n (No-code automation platform): https://n8n.ioRelevance AI: https://relevance.aiMake (formerly Integromat – automation platform): https://www.make.comUnipile (LinkedIn scraping and automation): https://www.unipile.comGenerect (Real-time B2B data enrichment): https://generect.comApollo (Alternative B2B database tool): https://www.apollo.ioLovable (No-code app builder): https://lovable.dev/Bubble (No-code app builder): https://bubble.io#ai, #automation, #swann, #customersupport, #humanaicollaboration, #businessscaling, #technology, #entrepreneurship, #saas, #innovation, #brand, #userexperience, #onboarding, #customerengagement, #contentcreation, #autonomousbusiness, #linkedin, #gotomarket, #websitevisitoridentification, #aiautonomy, #marketingstrategies, #businessgrowth
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