EP16 - Walmart demands more; Meta's big bets; Retail Media for Home & Garden
Retail Media Therapy is hosted by Colin Lewis and Viv Craske of Grace & Co, the marketing and commerce consultancy.This episode: Walmart asks brands for a 25% increase in retail media moneyMeta bets big on marketplaces and measurementHow to make it rich in Home & Garden - we look at Bunnings, Kingfisher and Home Depot and what makes DIY and home and garden such a unique opportunity in retail media Hosted on Acast. See acast.com/privacy for more information.
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22:31
EP15 - Dubai Chocolate; Very’s creative push; and staffing up
Welcome to EP15 of the Retail Media Therapy podcast with myself and Colin Lewis. Retail Media Therapy comes from Grace & Co - the marketing and commerce consultancy.This episode we talk about:Why Lidl and Dubai chocolate offer a big opportunity for retailers to think differently about retail mediaHow The Very Group - UK's pure play fashion retailer - is pushing data-driven creativityWhere to find great staff for your retail media team Hosted on Acast. See acast.com/privacy for more information.
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19:43
EP14 - Unilever’s new CEO; are DSPs failing?, Iceland’s RM proposition
Retail Media Therapy is brought to you by Grace & Co, the marketing acceleration consultancy.Hosted by Viv Craske and Colin Lewis. This episode's special guest is Kiri Masters.This episode: Unilever’s new CEO; are DSPs failing, Iceland’s RM proposition. Hosted on Acast. See acast.com/privacy for more information.
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24:25
EP13 - The power of convenience, wasted media spend, Retail Media team troubles
Welcome to EP13 of the Retail Media Therapy podcast with myself and Colin Lewis. Retail Media Therapy comes form Grace & Co - the marketing acceleration consultancy.This episode: • The power of convenience is shown by UK Co-op's revealing study• Meta's team says media spend is wasted if it's not incremental• Our On The Couch segment delves into the world of retail media organisational design and looks at how trade teams and retail media teams can grow together Hosted on Acast. See acast.com/privacy for more information.
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23:53
EP12 - Dunnhumby & AI, Walmart Scintilla, and measuring incrementality
RMT is brought to you by Grace & Co, the marketing acceleration consultancy. Presented by Colin Lewis and Viv CraskeThis episode: Dunnhumby & AI, Walmart Scintilla, and measuring incrementality Hosted on Acast. See acast.com/privacy for more information.
Join us for a spot of Retail Media Therapy as Viv Craske and Colin Lewis discuss the biggest stories in retail media & commerce media. This podcast is brought to you by Grace & Co the marketing acceleration consultancy. Hosted on Acast. See acast.com/privacy for more information.
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