This Is Small Business

• Small Business Byte: How to Pitch Your Business Like a Pro

  Your pitch is more than just words – it’s your first impression, your story, and your chance to stand out. But how do you pack all that into just 60 seconds or less?In this minisode of Small Business Bytes on This is Small Business, host Andrea Marquez walks you through how to craft an elevator pitch that grabs attention, tells a compelling story, and leaves people wanting more. Whether you’re pitching to a potential customer, investor, or partner, you’ll walk away with actionable steps to make every second count.You’ll also get inspired by real-life examples of past guests who’ve crafted pitches that opened doors for their businesses – like Felicia Jackson, founder of CPR Wrap, who turned a personal crisis into a life-saving product, Matthew Tesvich, founder of Skunk Skin, who solved a smelly problem with humor and creativity, and more! These stories will bring the steps to life and show you exactly how to apply those lessons to your own pitch.So, what’s your pitch? Share it (or just one line) with us in a Spotify comment, Apple Podcasts review, or email us at [email protected]. Doing that will not only hold you accountable but could also inspire another entrepreneur to take their next big step.Sources: If you want to know more about CPR Wrap, listen to Felicia’s story here: Every Entrepreneur's Dream: ‘Your Product Is a Life Saver!’ - TISB: Behind The BuyIf you want to know more about Skunk Skin, listen to Matthew’s story here: Knock Their Socks Off: A Fresh Solution to a Stinky Problem - TISB: Behind The BuyIf you want to know more about Shezza Socks, listen to Tiffany’s story here: From Blisters to Breakthrough: Behind Shezza Socks' Viral Success - TISB: Behind The BuyIf you want to know more about Agua Bonita, listen to Kayla’s story here: A Taste of Tradition: Infusing Heritage in Every Sip - TISB: Behind The Buy11 actually great elevator pitch examples and how to make yours - Zapier

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• Small Business Bytes: How to Tell Your Business Story and Drive Customer Loyalty

  People don’t just buy products – they buy stories. So how do you tell yours in a way that sticks, connects, and builds loyalty?In this minisode of Small Business Bytes on This is Small Business, host Andrea Marquez explains how you can write a brand story that does more than just sell – it builds a loyal customer base. You’ll learn how to craft your story, why embracing your struggles can make your brand more relatable and inspiring, and how to weave your customers into your story so they see themselves in your mission.Plus, you’ll hear real-life examples from past guests like Conchita Pleasant, the founder and CEO of Nefertiti's Secrets and Ray Phillips, the CEO of Soap Sox, who turned personal challenges into powerful brand stories that inspire and connect.By the end of this minisode, you’ll have tools to craft a story that doesn’t just explain what you do – it’ll show why it matters.So, what’s your story? Share it with us (or even just a piece of it) in a Spotify comment, Apple Podcasts review, or email us at [email protected]. Doing that will not only hold you accountable but could also inspire another entrepreneur to take their next big step.Sources: If you want to know more about Nefertiti's Secrets, listen to Conchita’s story here: How Looking Back Can Lead to Forward-Thinking Business Ideas - This is Small BusinessIf you want to know more about Soap Sox, listen to Ray’s story here: From Concept to Reality: Building and Validating Your Business Idea - This is Small BusinessHow to Tell a Compelling Brand Story [Guide + Examples] - HubspotPeople Buy Feelings, Not Things - Tony RobbinsStart with Why - Simon Sinek

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• Small Business Bytes: How to Overcome Perfection and Start Doing

  Perfectionism is the enemy of progress. It’s the voice that whispers, ‘Just one more tweak,’ while your competitors are already out there, learning and growing. In this minisode of Small Business Bytes on This is Small Business, host Andrea Marquez dives into why waiting for perfection can sabotage your success – and what you can do to break free and start making progress.Hear from past guests like Mayra Luz Colón, founder of Healthy Rican, who built a thriving business by learning from her mistakes, Val Fishbane, co-founder of Spread the Love Foods, who refined her product through real customer feedback, and Trinity Mouzon Wofford, the founder and CEO of Golde, who shares how to know when your product is ready to launch. Learn why launching, even when it’s not perfect, can build momentum, kill fear, and give you the data you need to grow.Whether you’re stuck tweaking a product, redesigning your website, or hesitating to hit “send” on that email, this episode will give you the tools to stop perfecting and start making meaningful progress.So, what’s one thing you’ve been overthinking? And what’s one small step you’re taking to move forward? Share it with us in a Spotify comment, Apple Podcasts review, or email us at [email protected]. Doing that will not only hold you accountable but could also inspire another entrepreneur to take their next big step.Sources: If you want to know more about Spread the Love Foods, listen to Val’s story here: Growth Secrets for Food Entrepreneurs: Expanding from Farmer's Markets to E-Commerce - This is Small BusinessIf you want to know more about Healthy Rican, listen to Mayra’s story here: How Culture Can Lead to Unique Business Opportunities - This is Small BusinessIf you want to know more about Golde, listen to Trinity’s story here: How to Know When You’re Ready to Launch Your Product - This is Small BusinessFear Of Failure: The Silent Saboteur Of Entrepreneurial Dreams - Forbes3 Ways Perfectionism Kills Your Business (and How To Overcome It) - Entrepreneur

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• Small Business Bytes: What's Your Why?

  Discover how your deeper purpose can be a practical tool for long-term planning and overcoming challenges. In the first minisode of Small Business Bytes on This is Small Business, host Andrea Marquez dives into the #1 thing every business needs to work on to be able to thrive: your why.Get inspired from past guests like Sean Brownlee of Ravenox, who built his business to create jobs, and Teri Johnson of Harlem Candle Company, whose passion for Harlem’s history shaped her unique brand.Whether your ‘why’ is rooted in personal passion, solving a problem, chasing financial freedom, or making an impact, this episode will help you define (or refine) your purpose and keep it at the heart of your business.So, what’s your why? Share it with us in a Spotify comment, Apple Podcasts review, or email it to us at [email protected]. Doing that will not only hold you accountable but could also inspire another entrepreneur to take their next big step.Sources:What ‘Finding Your Why’ Really Means - Forbes If you want to know more about Harlem Candle Company, listen to Teri's story here: BONUS: The Benefits of Integrating Culture into Your Products - This is Small BusinessIf you want to know more about Ravenox, listen to Sean's story here: Benefits of Acquiring a Manager - This is Small Business

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• Ready to take the leap? This is the home for bold risk-takers and aspiring entrepreneurs.

  What’s the boldest risk you’ve ever taken? For entrepreneurs, risk is the heart of the journey. In our newest season of This is Small Business, host Andrea Marquez takes you behind the scenes with founders who’ve turned "maybe one day" into "let’s do this!"Join Andrea as she digs into the stories of fearless entrepreneurs who’ve made life-changing decisions and bet everything on their dreams. From nail-biting moments of uncertainty to those breakthrough successes, Andrea’s on a mission to uncover what drives people to take risks.Packed with stories of grit, helpful advice, and a touch of chaos, this podcast will have you asking: What bold move will I take next?So, whether you’re dreaming of your first big leap or already living on the edge, This is Small Business is here to inspire you to take that next risk and see where it takes you.And no matter where you fall on the risk spectrum, we want to hear from you! Share your own stories of risk and growth as an Apple podcasts review, Spotify comment, or email them to us at [email protected] – maybe you'll get to hear it in an upcoming episode.Before this new season of risk kicks off, we’ll be dropping small business bytes on This is Small Business – bite-sized episodes packed with quick tips and actionable insights that could help you level up your entrepreneurial journey. Whether you’re just starting out or ready to take your next big step, these shorter episodes are your go-to source for small business inspiration.

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