The Shift Code

• Jessica Sibley on Reinventing a 100-Year-Old Icon for the AI Era

  In this episode of The Shift Code Podcast, host Pierre Le Manh, live from PMI Global Summit event in Phoenix Arizona is joined by Jessica Sibley, CEO of TIME, to discuss how she transformed one of the world’s most iconic brands from a struggling legacy publisher into a digitally-native powerhouse with record audience reach.What You’ll Learn:How to diagnose and rebuild an atrophied core businessWhy removing paywalls increased value instead of destroying itHow to negotiate AI integration rather than litigate or ignore itAI as a force multiplier for journalismHow to build followership through radical transparency and decisive leadershipJessica Sibley is the CEO of TIME, one of the world's most iconic media brands with over 100 years of history. With a background in legacy media transformation across venerable publishing companies, including Bloomberg and Forbes, Jessica brings deep expertise in business model diversification, digital transformation, and sustainable growth in legacy industries.Episode Resources:Jessica Sibley on LinkedInTIME WebsitePierre Le Manh on LinkedInProject Management Institute WebsiteProject Management Institute LinkedIn

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• The Future of Work: AI Teammates and Human Managers

  In this episode of The Shift Code Podcast, host Pierre Le Manh is joined by Anne Raimondi, Chief Operating Officer and Head of Business at Asana, to discuss what it really takes to lead in the era of AI. Anne dives deep into the evolution of SaaS, the rise of hybrid human-AI teams, the future of work, and how Asana is reimagining collaboration, enterprise agility, and AI accountability.What You’ll Learn:What “work about work” is and how AI is helping eliminate itHow Asana’s unique work graph gives AI teammates powerful contextWhy hybrid human-AI teams are transforming collaboration and creativityHow AI is accelerating workflows and freeing teams for higher-value workWhat enterprise agility really means and how leaders can enable itAnne Raimondi is Asana's COO and Head of Business, leading and scaling Asana’s growth and global business operations and go-to-market teams, including sales, marketing, customer operations, partner programs, and business development. Anne is an industry veteran with over 20 years of experience leading various product and business functions in fast-growing SaaS companies. Prior to her role at Asana, she was the Chief Customer Officer at Guru, Senior Vice President Operations at Zendesk, Chief Revenue Officer at TaskRabbit, and held senior positions with SurveyMonkey and eBay. She holds a B.A. in Economics and Sociology, and an M.B.A. from Stanford University.Episode Resources:Anne Raimondi on LinkedInAsana WebsitePierre Le Manh on LinkedInProject Management Institute WebsiteProject Management Institute LinkedIn

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• How a Salad Dressing Funded $600M in Philanthropy

  In this episode of The Shift Code Podcast, host Pierre Le Manh is joined by Alexandra Amouyel, President and CEO of Newman's Own Foundation, to break down how the company funnels 100% of its profits to support children facing adversity, how its unique legal structure became a blueprint for purpose-driven enterprise, and how a $40,000 salad dressing experiment became $600 million in impact.What You’ll Learn:How to structure and govern a 100% for-purpose enterprise that balances commercial success with social impactThe governance framework for maintaining separation between the foundation and business operationsWhy traditional business metrics and incentive structures can coexist with charitable missionsHow to build sustainable funding models for social impact without relying on traditional donor relationshipsWhy food justice and children's nutrition represent strategic leverage points for addressing broader societal challengesHow to navigate market disruptions and maintain social impact during economic headwindsAlexandra Amouyel is the president and CEO of Newman's Own Foundation, a private grant-making foundation whose mission is to nourish and transform the lives of children who face adversity. The foundation's structure is unique and continues Paul Newman's commitment to use all the money that it receives — 100% of the profits and royalties — from the sale of Newman’s Own products in service of its mission. Through the efforts of Paul Newman, Newman's Own and the Newman's Own Foundation, more than 600 million dollars has been given to social impact organizations since 1982. Before taking the helm at Newman’s Own Foundation, Amouyel led MIT Solve as its founding executive director with a mission to drive innovation to solve the world’s greatest challenges. Before MIT Solve, she was the director of the program for the Clinton Global Initiative. She is also the author of The Answer Is You: A Guidebook to Creating a Life Full of Impact and an executive producer for The Big Idea, an award-winning documentary series that follows three social entrepreneurs trying to bring their world-changing ideas to market.Episode Resources:Alexandra Amouyel on LinkedInNewman's Own Foundation WebsiteThe Answer Is You BookPierre Le Manh on LinkedInProject Management Institute WebsiteProject Management Institute LinkedIn

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• How Credo Is Cleaning Up Beauty, One Ingredient at a Time

  In this episode of The Shift Code Podcast, host Pierre Le Manh is joined by Annie Jackson, Co-founder and CEO of Credo Beauty, to explore how retailers can act as industry regulators, drive sustainable transformation, and balance purpose with profitability in the clean beauty sector.What You’ll Learn:Why self-regulation can be more effective than government oversight in driving industry transformationHow to scale sustainable practices across a complex supply chain while maintaining authenticity and brand integrityThe Credo Clean Standard approach to implementing science-backed sustainability metrics across 130+ brandsHow to balance mission-driven objectives with commercial success in trend-driven industriesBeauty veteran Annie Jackson has been a key player in the successes of the industry’s biggest beauty companies. Annie began her career at Estée Lauder, where, after 6 years, she was recruited to be one of the early members of the team that launched Sephora USA and Japan. Later, she took a role as the Director of Global Product Marketing for Benefit Cosmetics and, in 2011, returned to her Sephora roots in merchandising for color cosmetics at Sephora within JCPenney. Her love of beauty and quest for cleaner options led her, alongside Shashi Batra, to create Credo Beauty. As Co-Founders, they shared a vision to change the way people think about what they put in and on their bodies and skin, fostering a new generation of beauty brands — natural, organic, effective, clean, and sustainable — pioneering the clean beauty movement.Episode Resources:Annie Jackson on LinkedInCredo Beauty WebsitePierre Le Manh on LinkedInProject Management Institute WebsiteProject Management Institute LinkedIn

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• Scaling Purpose: Leading Innovation and Sustainability in the Future of Beauty and Beyond

  In this episode of The Shift Code Podcast, host Pierre Le Manh is joined by Manuel Rios Krauss, Chief Innovation and R&D Officer at Natura, to discuss how to balance sustainability goals with business imperatives, scale eco-friendly practices globally, and foster breakthrough innovation in established industries.What You’ll Learn:How to transform sustainability from a corporate initiative into a commercial advantageWhy local knowledge and indigenous traditions can become powerful differentiators in global marketsHow to balance rapid transformation with organizational clarity using the 40-40-20 leadership approachThe three major disruptions reshaping businessWhy successful innovation requires both crazy people and practical operators to create dynamic equilibriumHow to structure innovation around consumer pain points rather than traditional product categoriesManuel Rios Krauss is Chief R&D and Innovation Officer at Natura, leading the company’s transformation through regenerative science, biotechnology, and Amazon-powered innovation. With over 20 years of global experience in the beauty industry, including at Unilever, he combines deep expertise in product innovation and sustainability with a passion for emerging technologies. He also co-founded Deep Blue BioTech and advises next-generation materials ventures like Cambrium.Episode Resources:Manuel Rios Krauss on LinkedInNatura WebsitePierre Le Manh on LinkedInProject Management Institute WebsiteProject Management Institute LinkedIn

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