The Shift Code

In this episode of The Shift Code Podcast, host Pierre Le Manh is joined by Roger Martella of GE Vernova to dive into how a 2023 spinoff from GE transformed a legacy industrial conglomerate into a purpose-built energy technology company.
What You’ll Learn:
How to balance short-term nimbleness with long-term strategic conviction
The simplicity principle for transformation
Why service mentality unlocks innovation at scale
How to navigate policy misalignment without compromising purpose
The role of purpose in driving enterprise-wide alignment
Roger Martella is Executive Vice President, Chief Corporate Officer, Chief Sustainability Officer, and Head of Government Affairs at GE Vernova, where he leads global efforts to address the energy trilemma: reliability, affordability, and sustainability. Previously, he served as General Counsel of the U.S. EPA, confirmed unanimously by the Senate, and as principal counsel for complex environmental litigation at the DOJ.
Episode Resources:
Roger Martella on LinkedIn
GE Vernova Website
Pierre Le Manh on LinkedIn
Project Management Institute Website
Project Management Institute LinkedIn

In this episode of The Shift Code Podcast, host Pierre Le Manh is joined by Luisa Barraza, Chief Vice President of People Experience, Organizational Development, and Transformation at Pfizer, to discuss why the human element is the foundation of enterprise agility, how to apply human-centered design and agile principles across complex organizations, and the strategic shifts required to thrive in an AI-disrupted world.
What You’ll Learn:
Why transformation fails when you lead with technology instead of people
How to apply human-centered design to internal transformation projects
Why AI projects fail at scale and how to reverse course
How to future-proof your workforce amid AI disruption
The critical rebalancing act for global corporations facing deglobalization
Why you should shift from change management to change-making
Luisa Barraza is the Vice President of People Experience, Organizational Development, and Transformation at Pfizer and an “intrapreneur” who is passionate about transforming how organizations work. Luisa has over 20 years of experience in roles across global markets and functions, including Technology, Corporate Audit, Global Marketing, Innovation, and People Experience. Her favorite part of these experiences has been leading enterprise-wide transformation initiatives.
Episode Resources:
Luisa Barraza on LinkedIn
Pfizer Website
Pierre Le Manh on LinkedIn
Project Management Institute Website
Project Management Institute LinkedIn

In this episode of The Shift Code Podcast, host Pierre Le Manh, live from PMI Global Summit event in Phoenix Arizona is joined by Jessica Sibley, CEO of TIME, to discuss how she transformed one of the world’s most iconic brands from a struggling legacy publisher into a digitally-native powerhouse with record audience reach.
What You’ll Learn:
How to diagnose and rebuild an atrophied core business
Why removing paywalls increased value instead of destroying it
How to negotiate AI integration rather than litigate or ignore it
AI as a force multiplier for journalism
How to build followership through radical transparency and decisive leadership
Jessica Sibley is the CEO of TIME, one of the world's most iconic media brands with over 100 years of history. With a background in legacy media transformation across venerable publishing companies, including Bloomberg and Forbes, Jessica brings deep expertise in business model diversification, digital transformation, and sustainable growth in legacy industries.
Episode Resources:
Jessica Sibley on LinkedIn
TIME Website
Pierre Le Manh on LinkedIn
Project Management Institute Website
Project Management Institute LinkedIn

In this episode of The Shift Code Podcast, host Pierre Le Manh is joined by Anne Raimondi, Chief Operating Officer and Head of Business at Asana, to discuss what it really takes to lead in the era of AI. Anne dives deep into the evolution of SaaS, the rise of hybrid human-AI teams, the future of work, and how Asana is reimagining collaboration, enterprise agility, and AI accountability.
What You’ll Learn:
What “work about work” is and how AI is helping eliminate it
How Asana’s unique work graph gives AI teammates powerful context
Why hybrid human-AI teams are transforming collaboration and creativity
How AI is accelerating workflows and freeing teams for higher-value work
What enterprise agility really means and how leaders can enable it
Anne Raimondi is Asana's COO and Head of Business, leading and scaling Asana’s growth and global business operations and go-to-market teams, including sales, marketing, customer operations, partner programs, and business development. Anne is an industry veteran with over 20 years of experience leading various product and business functions in fast-growing SaaS companies. Prior to her role at Asana, she was the Chief Customer Officer at Guru, Senior Vice President Operations at Zendesk, Chief Revenue Officer at TaskRabbit, and held senior positions with SurveyMonkey and eBay. She holds a B.A. in Economics and Sociology, and an M.B.A. from Stanford University.
Episode Resources:
Anne Raimondi on LinkedIn
Asana Website
Pierre Le Manh on LinkedIn
Project Management Institute Website
Project Management Institute LinkedIn

In this episode of The Shift Code Podcast, host Pierre Le Manh is joined by Alexandra Amouyel, President and CEO of Newman's Own Foundation, to break down how the company funnels 100% of its profits to support children facing adversity, how its unique legal structure became a blueprint for purpose-driven enterprise, and how a $40,000 salad dressing experiment became $600 million in impact.
What You’ll Learn:
How to structure and govern a 100% for-purpose enterprise that balances commercial success with social impact
The governance framework for maintaining separation between the foundation and business operations
Why traditional business metrics and incentive structures can coexist with charitable missions
How to build sustainable funding models for social impact without relying on traditional donor relationships
Why food justice and children's nutrition represent strategic leverage points for addressing broader societal challenges
How to navigate market disruptions and maintain social impact during economic headwinds
Alexandra Amouyel is the president and CEO of Newman's Own Foundation, a private grant-making foundation whose mission is to nourish and transform the lives of children who face adversity. The foundation's structure is unique and continues Paul Newman's commitment to use all the money that it receives — 100% of the profits and royalties — from the sale of Newman’s Own products in service of its mission. Through the efforts of Paul Newman, Newman's Own and the Newman's Own Foundation, more than 600 million dollars has been given to social impact organizations since 1982. Before taking the helm at Newman’s Own Foundation, Amouyel led MIT Solve as its founding executive director with a mission to drive innovation to solve the world’s greatest challenges. Before MIT Solve, she was the director of the program for the Clinton Global Initiative. She is also the author of The Answer Is You: A Guidebook to Creating a Life Full of Impact and an executive producer for The Big Idea, an award-winning documentary series that follows three social entrepreneurs trying to bring their world-changing ideas to market.
Episode Resources:
Alexandra Amouyel on LinkedIn
Newman's Own Foundation Website
The Answer Is You Book
Pierre Le Manh on LinkedIn
Project Management Institute Website
Project Management Institute LinkedIn