The Luxury Society Podcast

In this episode of The Luxury Society Podcast, hosts Robin Swithinbank and David Sadigh explore two defining forces shaping luxury today: the resilience of independent watchmaking and the realities of AI adoption across the industry.
The episode opens with Edouard Meylan, CEO and owner of H. Moser & Cie, who reflects on leading an independent Swiss watch brand through economic uncertainty.  He discusses Moser’s growth over the past decade, its focus on profitability over volume, and shares insights into innovation and investment.
In the second half, Dominic Baldwin-Weir, Strategy Director at Digital Luxury Group, joins Robin to discuss artificial intelligence in luxury. Drawing parallels with the industry’s slow adoption of e-commerce, he argues that AI’s biggest barriers are cultural and organisational rather than technical and explains what brands must do to turn experimentation into real value.
Tune in for:
Why independent watchmaking may be entering a new golden era
How H. Moser & Cie balances growth, value and creativity
The importance of safeguarding suppliers and craftsmanship
Why AI adoption in luxury is a leadership and culture challenge
Brought to you by Digital Luxury Group. 
Produced by Juliet Fallowfield 2026, Fallow, Field & Mason

Season 3 of The Luxury Society Podcast opens with hosts Robin Swithinbank and David Sadigh speaking with Julien Tornare, CEO of Hublot, who reflects on leading the brand through a period of industry reset following years of post-pandemic volatility.
The conversation explores Hublot’s strategic rebalancing, from stepping back from major football sponsorships to refocusing on emotion-led brand building through art, music and immersive client experiences. 
AI is a key theme, with Tornare sharing how it is being used for creative and strategic thinking, from early-stage design experimentation to marketing ideation, while reinforcing the importance of human judgment and craft.
The episode also offers a preview of Hublot’s new state-of-the-art manufacture, designed as both a production facility and an experiential hub for clients.
Tune in for:
Why Hublot is rebalancing its sports strategy
How emerging markets are reshaping luxury watch growth
The role of AI in design, marketing, and creative thinking
Why local clientele is critical to long-term brand health
Hublot’s next-generation manufacture
Brought to you by Digital Luxury Group. 
Produced by Juliet Fallowfield 2026 https://www.fallowfieldmason.com/

In this special bonus episode of The Luxury Society Podcast, hosts Robin Swithinbank and David Sadigh look back at the big themes that shaped Season 2, from Dubai Watch Week and the GPHG to the shifting dynamics of China, the rise of AI and what luxury can expect heading into 2026.
Fresh from Dubai Watch Week, they discuss why the event has become a global force in watchmaking and what the Middle East’s growing influence reveals about the future of the industry. They also examine how the GPHG might evolve to better reflect today’s watch landscape and why greater unity across brands is becoming essential.
Looking ahead, Robin and David share their outlook on key forces set to impact luxury, including U.S. tariffs, energy costs, wealth migration and China’s next chapter and reflect on the standout conversations that defined the season.
Tune in for:
- Why Dubai Watch Week now matters globally
- How the Middle East is reshaping luxury
- The future of the GPHG
- What 2026 could mean for China and the U.S.
Brought to you by Digital Luxury Group.  Produced by Juliet Fallowfield, 2025  fallowfieldmason.com

In this episode of The Luxury Society Podcast, hosts Robin Swithinbank and David Sadigh explore two major forces reshaping luxury: the rise of AI and the evolution of high-end fragrance. Robin begins by interviewing David about DLG’s new report, The State of AI in Luxury, revealing why brands feel urgency around AI yet remain stuck in early-stage experimentation – held back by data fragmentation, talent gaps, and cultural resistance. 
The hosts then speak with Giulio Bergamaschi, CEO of Acqua di Parma, who discusses the polarisation of the beauty market, the rise of layering and scent “zoning,” and how the brand balances Italian heritage with new consumer behaviours and digital expectations. 
Tune in for:
- How luxury groups gain an edge through data, governance and talent
- Why Acqua di Parma sees Italian ‘art of living’ as a key differentiator
- How layering, zoning and social media culture are reshaping fragrance norms
- Balancing exclusivity, wholesale partnerships and curated omnichannel growth
Brought to you by Digital Luxury Group. 
Produced by Juliet Fallowfield 2025 https://www.fallowfieldmason.com/

In this episode of The Luxury Society Podcast, hosts Robin Swithinbank and David Sadigh speak with Hind Seddiqi, CEO of Dubai Watch Week and Chief Marketing & Communications Officer at Seddiqi Holding, about how a family-led vision transformed Dubai Watch Week into one of the most influential events in global watchmaking.
As the event celebrates its 10th anniversary, Seddiqi shares how it evolved from a small gathering for independent brands into a global platform for innovation, dialogue, and community. She reflects on the region’s growing importance to the luxury industry, the challenges of scaling while maintaining intimacy, and how Dubai’s culture and infrastructure have helped shape a new kind of watch fair, one defined by openness, creativity and collaboration.
From building trust with top brands to championing independent watchmakers, Seddiqi offers a candid look at what it takes to make a luxury event that feels human in scale yet global in impact.
Tune in for:
- The evolution of Dubai Watch Week from a local gathering to a world-class luxury event
- How the Middle East became one of the luxury industry’s most dynamic markets
- Why community, creativity and authenticity drive Dubai Watch Week’s success
- The importance of dialogue, transparency and education in the watch world
Brought to you by Digital Luxury Group. Produced by Juliet Fallowfield, 2025  fallowfieldmason.com