Marketing: Why It Matters More Than Ever - Live at World of Coffee Dubai 2025
In this episode of Coffee Business in the Middle East, I speak with Melissa Urtuzuastegui, a marketing expert, about the crucial role of marketing in the coffee industry and the rising significance of Mexican coffee in the global market.We discuss:Why marketing is essential for coffee businesses to stand outThe unique characteristics and potential of Mexican coffeeHow origin storytelling influences consumer perception and salesKey strategies for promoting specialty coffee brandsFor anyone interested in coffee marketing, origin branding, or the future of Mexican coffee, this episode is a must-listen!Now available on Spotify, Apple Podcasts, and YouTube._______My Instagram — / sharipova.coffee My website - https://sharipova.coffee/ Melissa’s Instagram - https://www.instagram.com/melurtu/Branding Matters - https://www.brandingmatters.ae/ World of coffee Dubai - https://dubai.worldofcoffee.org/_________________________________
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18:25
Green Coffee Secrets: Lab Standards, Farming Innovations & Fermentation Trends – Live at World of Coffee Dubai 2025
In this episode of Coffee Business in the Middle East, I speak with Shady Bayter, Green Coffee Developer and Co-founder of Forest Coffee, about the future of green coffee and the science behind quality improvement.We discuss:What makes a proper green coffee lab and why it mattersThe latest innovations in coffee farming and their impact on cup qualityEmerging trends in fermentation and how they’re shaping the industryThe role of Colombia in the evolving specialty coffee landscapeFor anyone passionate about green coffee, fermentation science, or the future of coffee farming, this episode is a must-listen!Now available on Spotify, Apple Podcasts, and YouTube.
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28:55
Saudi Coffee Business: Trends and Opportunities –Live at World of Coffee Dubai 2025
In this episode of Coffee Business in the Middle East, I speak with Fahad Althubyani, a coffee expert from Saudi Arabia, about the booming coffee business in the Kingdom, the unique aspects of Saudi coffee culture, and the opportunities for growth in the local market.In this episode, we discuss:The rich history and cultural significance of Saudi coffeeHow Saudi Arabia's coffee market is evolving and the growing demand for specialty coffeeKey opportunities for entrepreneurs and investors in the Saudi coffee industryThe challenges of entering the KSA coffee market and navigating local preferencesInsights into Saudi Arabia's coffee export potential and its global impactIf you're curious about the booming coffee business in Saudi Arabia, this episode offers valuable insights into one of the most exciting markets in the coffee world!Now available on Spotify, Apple Podcasts, and YouTube._______My Instagram — / sharipova.coffee My website - https://sharipova.coffee/ Fahad's Instagram - https://www.instagram.com/fahad_althubyani/ World of coffee Dubai - https://dubai.worldofcoffee.org/_________________________________
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29:02
Next-Gen Water System for Coffee:Perfecting Minerals & Filtration–Live at World of Coffee Dubai 2025
In this episode of Coffee Business in the Middle East, I speak with Maximilian, Marketing Manager of Bluewater, about innovative water systems and their impact on coffee quality.We discuss:The science behind water filtration and its role in coffee brewingMagnesium, calcium, and osmosis – what every coffee professional should knowHow Bluewater’s technology is changing the game for specialty coffeeThe differences between reverse osmosis, cartridges, and other filtration methodsFor anyone passionate about coffee, water chemistry, or the science behind the perfect brew, this episode is a must-listen!Now available on Spotify, Apple Podcasts, and YouTube.Now available on Spotify, Apple Podcasts, and YouTube._______My Instagram — / sharipova.coffee My website - https://sharipova.coffee/ Maximillian's Instagram - https://www.instagram.com/maximillianlundin/Bluewater Instagram - https://www.instagram.com/bluewaterglobeBluewater website - https://www.bluewatergroup.com/World of coffee Dubai - https://dubai.worldofcoffee.org/_________________________________
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25:14
Matcha Boom in the Middle East: Quality, Trends & Business - Live at World of Coffee Dubai 2025
In this episode of Coffee Business in the Middle East, I speak with Anahit, Marketing Director of Yoocha Matcha, about the growing matcha market in the region.We discuss:The rise of matcha in the Middle East and consumer demandWhat defines high-quality matcha and how to differentiate itOpportunities and challenges in the marketHow Yoocha Matcha is influencing the specialty beverage industryFor anyone interested in matcha, specialty beverages, or the business behind this trend, this episode is a must-listen.Now available on Spotify, Apple Podcasts, and YouTube._______My Instagram — / sharipova.coffee My website - https://sharipova.coffee/ Yoocha Matcha Instagram - / yoocha_matcha Yoocha Matcha website - https://www.yoochamatcha.com/ World of coffee Dubai - https://dubai.worldofcoffee.org/_________________________________
Hello, I am Irina Sharipova. I am a coffee professional, and, I like people, coffee people especially.
To get to know the coffee industry better, you should know the people behind it. That is why the podcast is the best way!
Coffee Business in the Middle East is an interview podcast with coffee professionals from the Middle East.
Inspiration is what motivates us, inspirational stories are even better!
Instagram — https://www.instagram.com/sharipova.coffee/
Website — https://sharipova.coffee/
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