Busy Blooming with Tess Barclay

• what’s actually working on Instagram, YouTube & TikTok right now (everything’s changing lol)

  📥 SPONSORGet started with Tailor Brands today here: https://tailorbrands.go2cloud.org/aff_c?offer_id=62&aff_id=3305 and you’ll get 35% off LLC plans!Feeling overwhelmed by the algorithm? Burnt out by content that used to work? Questioning if TikTok is even worth it anymore? You’re not alone. In today’s episode, we’re breaking down the entire state of social media so you know exactly what needs to come across your desk as a creator, brand, or podcaster in 2025.👉 This episode is for you if:⁠ ⁠You’re in a content rut and everything that used to work… doesn’t anymoreYou’re trying to grow on Instagram, YouTube, or TikTok but feel like the platforms keep changingYou’re ready to treat social media like a business, but not sure where to start with the new updatesLet’s unpack the real state of social media in 2025: the algorithm shifts, what’s actually working, and how creators can win right now. ✨🎧 LISTEN ON THE PODCASTListen on Apple: https://apple.co/3OsCVEKListen on Spotify: http://bit.ly/3CHpmPoListen anywhere else: https://pod.link/1565886767⏱️ CHAPTERS & TIME STAMPS00:00 – Intro 02:42– What's the vibe right now on social media? 04:55 – ChatGPT is changing what content is working 07:00 – The biggest thing that's working right now10:00 – What's new on YouTube right now 12:30 – YouTube Partner Program monetization update 13:30 – Shorts algorithm (why they flop lol) 15:00 – What's working on YouTube right now (algorithm)18:00 – Instagram updates: Edits & Trial Reels 19:30 – Trial Reels — what's going on?! 21:00 – What’s working on Instagram now 24:00 – How to treat Threads right now 26:00 – TikTok ban update & algorithm change 28:40 – Final thoughts & wrap up📌 FOLLOW US Busy Blooming IG → https://www.instagram.com/busybloomingg/Tess IG → https://www.instagram.com/tessbarclay/TikTok → https://www.tiktok.com/@tess.barclay🛍️ Shop templates, merch & more: https://www.busyblooming.ca/shop

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  29:50
• If growing on social media is making you spiral & crash-out in 2025, you're doing everything right

  Growing on social media can make you burnout, compare, spiral, crash-out & you need a reset!! Download the FREE 2025 State of Marketing Report for creators: https://clickhubspot.com/44af5bIt's time to CLOCK-IN!! Feeling burnt out, stuck, or like social media is slowly stealing your soul? 👀 Let’s fix it. In today’s episode, we’re getting cozy (and real) about the emotional side of content creation — burnout, comparison spirals, the ick — and walking through the exact 3-step reset routine I use when I feel totally lost. Then we’re clocking in with Alyssa from  @inspiredmedia_co  to break down the business side of being a creator — selling without the cringe, building trust, and becoming a content PART 1: The Creator Crashout Reset Routine (ft. Tess)00:00 Intro02:22 Everything you feel is SO common!!06:40 The 3-Step Reset Routine Overview07:00 Step 1: Take a real break (and why it’s productive)13:45 Step 2: Recalibrate your GPS (your big scary vision)21:20 Step 3: Set habits & priorities to stay on trackPART 2: Content CEO Era with Alyssa (@inspiredmedia_co)24:33 Alyssa’s here!! Let’s talk about the hard parts of building a content biz29:52 How to sell online without the ick30:23 Tips ≠ Trust: Why people actually buy from you30:57 “I watched one video and I booked” — building brand trust33:14 Custom strategies vs. generic advice (and why clients love it)35:30 Lifestyle Pillars 101: What to share (and what to gatekeep)40:19 Personality vs. Personal: How to show up without oversharing43:45 Ready to outsource? Here’s when to hire & how to let goCEO.👉 This episode is for you if: • You’re in a rut (or mid-spiral lol) • You’re comparing yourself to other creators/entrepreneurs • You feel like you have no idea what you're doing/lost • You sell services, products, or courses as a creator🎧 LISTEN ON THE PODCASTApple: https://apple.co/3OsCVEKSpotify: http://bit.ly/3CHpmPoOther platforms: https://pod.link/1565886767📥 SPONSOR: HUBSPOTDownload the FREE 2025 State of Marketing Report for creators: https://clickhubspot.com/44af5bEPISODES MENTIONED Weekly work routine: https://www.youtube.com/watch?v=dJpDP1WVjdg&t=38sBuilding income streams: https://www.youtube.com/watch?v=Px86V1Qop2s&t=1165s&pp=0gcJCYQJAYcqIYzvFOLLOW ALYSSAThe Inspired Media Podcast: https://pod.link/1730433175Our episode together on YouTube!! https://www.youtube.com/watch?v=dgwjaf5rEv4&t=35s&ab_channel=Alyssa%2BInspiredMediaCo.Instagram: https://www.instagram.com/inspiredmediaco/TikTok: https://www.tiktok.com/@inspiredmediaco⸻⏱️ 📌 FOLLOW US Busy Blooming on IG → https://www.instagram.com/busybloomingg/Tess on IG → https://www.instagram.com/tessbarclay/TikTok → https://www.tiktok.com/@tess.barclay🛍️ Shop tools, templates & merch: https://www.busyblooming.ca/shop

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  49:39
• The 1M follower strategy that lifestyle influencers use to blow-up in 2025 (ft. InspiredMediaCo)

  LIFESTYLE CREATORS - It’s time to go to WORK!! We are joined today with Alyssa, also known as InspiredMediaCo on TikTok & Instagram to dive into the lifestyle creator universe and breaking down exactly how to grow as a lifestyle creator & influencer in 2025 – even if you’re starting from scratch. If you have “lifestyle” written anywhere in your content strategy, this episode is truly for YOU. Alyssa is breaking down for us Why old-school vlogs don’t work anymoreWhat it actually means to be a lifestyle creator in 2025How to create “unselfish vlogs” and add storytelling + conflict to your contentThe concept of niching down within yourself (!!!)→ Repeating yourself on purpose, signature content series, and building your legacyPLUS how to create content faster without burning outAfter work, I dive into a little chat about the podcast trip to LA (+, going to Dear Media!!), Q2 content plan & my final "30-day Instagram Challenge" results!FOLLOW ALYSSAThe Inspired Media Podcast: https://pod.link/1730433175Our episode together!! https://open.spotify.com/episode/4FabBiPRj5M3zVMHtm1Avo?si=ZB2Mpva_QgqAsQnMEkZ7Fg Instagram: https://www.instagram.com/inspiredmediacoTikTok: https://www.tiktok.com/@inspiredmediaco JOIN 30-DAY INSTAGRAM CHALLENGE: https://www.youtube.com/watch?v=rASyMZpjFbc&t=1098sTIME STAMPS00:00 Intro4:40 Alyssa joins us!!6:00 What is a lifestyle creator in 2025?8:00 Why day-in-my-life vlogs aren’t enough anymore10:00 “Unselfish vlogs” – how to vlog in a way that actually performs12:45 The secret to making your vlogs more interesting14:30 Do you have to vlog to be a lifestyle creator? (Spoiler: no)17:00 Niching down within yourself – why this changes everything21:17 Signature style series – how to stand out as a lifestyle creator23:45 What makes a brand memorable on social media26:00 Why repeating yourself online is a good thing 28:00 Balancing your CEO brain vs creative heart as a creator30:00 Cutting your inspo scrolling in HALF31:30 How to implement the lifestyle method as a creator 35:55 Post-work social: LA podcast trip mini-recap 37:43 45-day challenge for Q2?? 39:11 Instagram challenge update⋒ FOLLOW BUSY BLOOMING ⋒TikTok: https://www.tiktok.com/@busybloominggInstagram: https://www.instagram.com/busybloomingg/LinkedIn: https://www.linkedin.com/company/busy-blooming/Join the community: https://www.busyblooming.ca/⋒ FOLLOW TESS ⋒Instagram: https://www.instagram.com/tessbarclay/TikTok: https://www.tiktok.com/@tess.barclay⋒ ABOUT US ⋒Welcome to the Busy Blooming YouTube channel! Every week, we host our podcast show, Busy Blooming to give you the energy, advice & motivation you need to build your brand, content & business! You will also find vlogs from our founder, Tess Barclay, of working at Busy Blooming in Toronto, behind the scenes of our events & more!

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  43:03
• How to go from 0 followers to full-time content creator by the end of 2025

  Want to go full-time as a creator but don’t know where to start? Today we're unpacking the exact system I would use if I had 0 followers & wanted to become a full-time influencer/content creator by the end of 2025! Today we're getting a little more ✨rigid ✨ of creating a super simple business & content strategy that you can use every single week to simplify what you're doing as a creator to create a solid base then add to it! After our content workshop building out your plan, we dive into a little coffee chat unpacking my experience with doing this & how it is harder than we think to figure out our "thing" on social media! Then we go into a little "after work social" 💅🏻 where I'm sharing what I'm changing about the podcast, what I'm working on with Busy Blooming & updates!Watch the other 2 videos in the series, "Take social media seriously":    • SERIES: TAKE SOCIAL MEDIA SERIOUSLY  TIME STAMPS 00:00 Intro 2:30 Workshop to create a simple, business-coded content strategy3:16 The function of your business 5:18 Lifestyle creators - how to define your business function 8:06 Building the person you always talk to (who loves you lol) 11:19 Building a simple brand 14:02 What content you're going to post 14:19 The social media platform to pick 17:33 Weekly posting structure 19:09 Building out signature content templates 22:45 My biggest mistake treating social media like a business24:51 Why I would pick ONE thing to be known for when growing 26:06 What if you don't know what your "thing" is as a creator? 28:54 What's going on with the podcast & how I'm feeling 35:10 Busy Blooming sweatshirts are live!! 36:12 Exciting things coming up!! 37:30 If you're overwhelmed with content right now LINKS MENTIONED Busy Blooming Sweatshirts!! https://www.busyblooming.ca/shopVideo about TikTok:    • The 2025 TikTok ban is the best thing...  Instagram challenge video:    • Your 30 day plan to blow-up on Instag...  The other two videos in this series:    • SERIES: TAKE SOCIAL MEDIA SERIOUSLY  ⋒ PODCAST LINKS ⋒Listen on Apple: https://apple.co/3OsCVEKListen on Spotify: http://bit.ly/3CHpmPoListen anywhere else: pod.link/1565886767⋒ FOLLOW BUSY BLOOMING ⋒TikTok:   / busybloomingg  Instagram:   / busybloomingg  LinkedIn:   / busy-blooming  Join the community: https://www.busyblooming.ca/⋒ FOLLOW TESS ⋒Instagram:   / tessbarclay  TikTok:   / tess.barclay  ⋒ ABOUT US ⋒Welcome to the Busy Blooming YouTube channel! Every week, we host our podcast show, Busy Blooming to give you the energy, advice & motivation you need to build your brand, content & business! You will also find vlogs from our founder, Tess Barclay, of working at Busy Blooming in Toronto, behind the scenes of our events & more!

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  40:05
• It's 2025 not 2012.. You need to raise your standards before you post on social media

  TIME STAMPS00:00 Intro4:00 The "big 4 basics" content checklist5:04 Raising the bar with your content 7:11 How to make your content less generic8:00 How to "ladder" your content to make it unique 10:43 The 3 P's checklist to make your content unique 12:03 Don't post random content, add to your collection 13:48 Creating a content ecosystem from one post 16:16 Creating for people who don't follow you 17:14 Fearing repetition 19:15 Theming every piece of content 19:58 Don't sacrifice creativity in your business Try out Riverside for free https://creators.riverside.fm/TessBarclay, and use coupon code TESS for 15% off paid plans!

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  23:45

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