You're re-branding & blowing-up on Instagram & TikTok in Summer 2025 & here's your 2-month plan..
It's time for SHORT-FORM SUMMER RE-BRAND!!! This summer, we're going to re-brand your Instagram & TikTok for July & August 2025 and we're doing it TOGETHER!! ➡️ Check out Storyblocks at https://www.storyblocks.com/tessbarclay to level-up your content!!I’ve built out a full 9-week plan to rebrand your social media by September 1st with a content challenge with a content calendar & today’s episode is the kickoff!!👉 This episode is for you if:• Your not loving your TikTok & Instagram content• You want a fresh start with content creation & need structure• You want to actually grow this summer without burning out• You want to step into a new creator era by September!!CHAPTERS & TIME STAMPS00:00 – Intro03:10 – Why I’m doing this challenge (and the 3 rules to follow)04:35 – Rule #1: How to build a sustainable content schedule05:57 – Rule #2: Rebrand your Instagram + TikTok identity07:35 – Rule #3: Weekly planning sessions for consistent content08:43 – The 9-week summer content calendar (full breakdown)10:00 – My exact weekly posting schedule for Instagram & TikTok12:40 – The mindset shift you need before rebranding13:30 – Why summer is the best time to grow on social media14:44 – After Hours: Podcast set-up & HQ marketing lol17:54 – Inside Busy Blooming HQ: What it is!!📥 SPONSORStart your rebrand with Storyblocks (I use it every week — overlays, green screens, sound effects, ALL of it): https://www.storyblocks.com/tessbarclay🎧 LISTEN ON THE PODCASTApple: https://apple.co/3OsCVEKSpotify: http://bit.ly/3CHpmPoAnywhere else: https://pod.link/1565886767📌 FOLLOW USJoin Busy Blooming HQ → https://www.busyblooming.ca/hqBusy Blooming IG → https://www.instagram.com/busybloomingg/Tess IG → https://www.instagram.com/tessbarclay/TikTok → https://www.tiktok.com/@tess.barclay🛍️ Shop templates, merch & more: https://www.busyblooming.ca/shop🔗 LINKSStoryblocks: https://www.storyblocks.com/tessbarclayDescript: https://get.descript.com/tessClickUp: https://try.web.clickup.com/tessRiverside: https://riverside.fm/?via=tess-barclayRella: https://getrella.com/?via=busybloomingMy content creator essentials: https://www.amazon.com/shop/tessbarclay/list/2BC4A75G9DJ8FSome links are affiliate links — I may earn a commission if you sign up (at no extra cost to you!) 💸#contentcreation #socialmedia #rebrand
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22:22
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22:22
ChatGPT will get you 1M followers + every goal you have as a content creator & here's how..
We’re diving into one of the most important relationships in my entire life today: me and ChatGPT 😭💻 Try HubSpot’s free AI-powered Marketing Prompt Generator (you’ll love it): https://clickhubspot.com/d74169I’ve been using AI every single day for over two years now — in my content, my business, my mindset, even my time blocking… and today I’m finally showing you EVERYTHING.Today I'm giving you a full walkthrough on how to make AI your second brain as a creator, content strategist, and entrepreneur. From planning carousels and managing brand deals to automating your content workflow and building your dream life vision board, we’re going deep on how to use AI (especially ChatGPT - who wrote this 😎) like a personal manager, assistant, coach, editor, strategist & more!👉 This episode is for you if:• You want to use ChatGPT but don’t know how to start• You’ve been feeling overwhelmed with content creation and want a system• You’re trying to grow on Instagram, TikTok, or YouTube• You want to bring your Pinterest vision board to life in real lifeWelcome to the BB office — let’s go to work!!🎧 LISTEN ON THE PODCASTApple: https://apple.co/3OsCVEKSpotify: http://bit.ly/3CHpmPoAnywhere else: https://pod.link/1565886767📥 SPONSORTry HubSpot’s free AI Marketing Prompt Generator: https://clickhubspot.com/d74169⸻CHAPTERS & TIME STAMPS00:00 – Intro02:56 – How I use ChatGPT every dayPart 1: Build Your Vision with ChatGPT04:21 – Map your dream life & income goals05:54 – Visualize your ideal work day06:20 – Why context makes ChatGPT more powerfulPart 2: Use It as a Content & Brand Strategist06:51 – Build your brand strategy with AI07:45 – Define your audience, mission & niche08:15 – Create content pillars & taglines09:51 – How you want to be known10:08 – Train ChatGPT with visuals & screenshotsPart 3: Automate Your Workflow10:49 – Repurpose content into carousels & captions11:50 – Edit smarter: cut the fluff13:36 – Write Instagram captions & hashtags with AI15:08 – Brainstorm hooks, trends & short-form ideas16:30 – Time-block your week with ChatGPT17:04 – Write brand deal scripts17:28 – Save & organize content ideas18:49 – Use AI for burnout, mindset & mental clarity22:54 – After hours!! It's okay to feel exhausted as a creator!!⸻📌 FOLLOW USBusy Blooming IG → / busybloomingg Tess IG → / tessbarclay TikTok → / tess.barclay 🛍️ Shop templates, merch & more: https://www.busyblooming.ca/shop🔗 OUR LINKSStoryblocks: https://www.storyblocks.com/tessbarclayDescript: https://get.descript.com/tessClickUp: https://try.web.clickup.com/tessRiverside: https://riverside.fm/?utm_campaign=ca...Some links are affiliate links — I may earn a commission if you sign up (at no extra cost to you!) 💸
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27:25
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27:25
Sharing it ALL! My income streams, hiring my husband, re-branding from “content tips” & 2025 plans
Today we are going behind the SCENES!! In this episode, I'm unfiltered going through everything behind the scenes of my business & content.. 📥 Check out Storyblocks at https://www.storyblocks.com/tessbarclay to elevate your content!.. how I'm re-branding my social media & business in 2025, how I make income & my income streams, who works at Busy Blooming, my 9-5 to full-time entrepreneur journey, sharing my vision board, my goals, how I'm growing on social media & MORE!!👉 This episode is for you if:• You're curious how I make income as a creator + entrepreneur• You're interested in the behind the scenes of Busy Blooming, my team & content• You want to know my current goals, vision & what I want to do with Busy Blooming & my brand• You want to feel less alone navigating your own brand, business, or dream life!🎧 LISTEN ON THE PODCASTListen on Apple: https://apple.co/3OsCVEKListen on Spotify: http://bit.ly/3CHpmPoListen anywhere else: https://pod.link/1565886767🔗 OUR LINKSStoryblocks: https://www.storyblocks.com/tessbarclayDescript: https://get.descript.com/tessClickUp: https://try.web.clickup.com/tessSome links in this description are affiliate links, which means we may earn a commission if you choose to sign up—at no extra cost to you!📥 SPONSORCheck out Storyblocks at https://www.storyblocks.com/tessbarclay to elevate your content!⸻⏱️ CHAPTERS & TIME STAMPS00:00 – Welcome to WORK!! 03:45 – My Journey: University, Early 20s Hustle 9-5 in Toronto04:40 – My Corporate Girlie Era & Dreaming of YouTube06:00 – Starting 9-to-5 Vlogs While at my 9-506:40 – How Busy Blooming started from a FB group 07:36 – Quitting My 9-to-5 at 25: The Messy Truth & Pivots08:20 – Busy Blooming Today: Mission, Vision & The Podcast as its Heart09:25 – HUGE ANNOUNCEMENT: Introducing Busy Blooming HQ!10:26 – My Income Streams & What I'm changing about my business/content15:02 – Meet the Busy Blooming Team! (Including My Husband, Storm!)20:16 – My Current Weekly Priorities & Workflow22:30 – My Unfiltered Vision for Busy Blooming & My Personal Brand 35:22 – My Current Content Strategy Deep Dive (Instagram, YouTube/Podcast & New Setup!)43:38 – AFTER HOURS: More on Busy Blooming HQ + Q&A 50:32 – Q&A: The Real Story of Quitting My 9-to-5 & Early Financial Struggles56:20 – My Goals Now: Redefining Success01:01:40 – Q&A: How I Schedule My Time & Habits I Treat Like Medicine⸻📌 FOLLOW USBusy Blooming IG → https://www.instagram.com/busybloomingg/Tess IG → https://www.instagram.com/tessbarclay/TikTok → https://www.tiktok.com/@tess.barclay🛍️ Shop templates, merch & more: https://www.busyblooming.ca/shop#ContentCreation #9to5 #podcast
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1:06:29
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1:06:29
How to *actually* grow to 100k on YouTube in 2025: The ultimate guide to growth
Check out Storyblocks at https://www.storyblocks.com/tessbarclay to level-up your YouTube content!!👀 ABOUT THIS EPISODEIt's time go *FINALLY* grow on YouTube in 2025!!! This week, we're unpacking a full deep-dive guide to YouTube, how to ACTUALLY grow on YouTube in 2025, how to stop treating it like it's 2012 (lol) & you're new strategy for each week to grow! In today’s episode, we’re clocking in to the Busy Blooming office & diving into thumbnails, your weekly workflow to create a video, how to view your YouTube channel brand, scripting, and a mindset reset as always. Let’s get you that play button!!This episode is for you if: • You’ve been creating on YouTube for years & haven't had the growth you want • You want to get started on YouTube, but you feel overwhelmed by how to do it • You can't figure out why you're videos aren't performing & feel stuck • You want to understand how YouTube *actually* works & what you need to do grow • The 100k YouTube button is on your Pinterest board!!🎧 LISTEN ON THE PODCASTListen on Apple: https://apple.co/3OsCVEKListen on Spotify: http://bit.ly/3CHpmPoListen anywhere else: https://pod.link/1565886767⸻🔗 MENTIONED IN THE VIDEO Descript: https://get.descript.com/tessClickUp: https://try.web.clickup.com/tessVlog with filming/editing details: https://youtu.be/x-md4M5qd_0 Some links in this description are affiliate links, which means we may earn a commission if you choose to sign up—at no extra cost to you!⸻⏱️ CHAPTERS & TIME STAMPS00:00 – Let’s clock in!! It's time to deep-dive into YouTube 2025 03:27 – Why it’s harder to grow if you’re NOT new to YouTube.. 04:51 – YouTube has completely changed since 2015 (and here’s how) 05:26 – The BIGGEST mistake experienced creators make on YouTube 05:55 – How to stop treating your YouTube like a vlog & start treating it like a business 06:38 – The ONE theme every video on your channel needs 07:13 – Break up with “vibes-only” content — this isn’t 2015 YouTube anymore 07:55 – My weekly system to actually grow in 2025 (step-by-step) 10:16 – Building your video framework like a 100k subscriber channel 14:16 – How to “script” & outline your videos for growth 17:16 – Vlog vs sit-down content: here’s how to outline both 20:57 – Your intro matters more than you think — The first 2min 23:34 – Branding yourself as a creator (the soft skills and the hard ones) 26:56 – Let’s talk algorithm: CTR, retention, and what YouTube actually wants 29:00 – Titles & thumbnails are 90% of the game — here’s why 29:36 – Deep dive: how to write better titles that people will actually click 32:48 – Growth tip: change your title & thumbnail after 1-week 33:42 – How to make scroll-stopping thumbnails in 2025 37:32 – How to master YouTube descriptions, tags & more with ChatGPT 42:47 – After Hours!! The new BB show format & HUGE announcement!!!! 48:52 – Last week’s episode correction + sponsor thank you 💛⸻📌 FOLLOW USBusy Blooming IG → https://www.instagram.com/busybloomingg/Tess IG → https://www.instagram.com/tessbarclay/TikTok → https://www.tiktok.com/@tess.barclay
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50:23
what’s actually working on Instagram, YouTube & TikTok right now (everything’s changing lol)
📥 SPONSORGet started with Tailor Brands today → https://tailorbrands.go2cloud.org/aff_c?offer_id=62&aff_id=3305 — and get 35% off LLC plans!👀 ABOUT THIS EPISODEFeeling overwhelmed by the algorithm? Burnt out by content that used to work? Questioning if TikTok is even worth it anymore? You’re not alone.In today’s episode, we’re breaking down the entire state of social media so you know exactly what needs to come across your desk as a creator, brand, or podcaster in 2025.🎯 This episode is for you if:• You’re in a content rut and everything that used to work… doesn’t anymore• You’re trying to grow on Instagram, YouTube, or TikTok but feel like the platforms keep changing• You’re ready to treat social media like a business, but not sure where to start with all the new updatesLet’s unpack what’s actually working right now, the latest algorithm shifts, and how creators can still win in 2025.⏱️ CHAPTERS & TIME STAMPS00:00 – Intro02:42 – What’s the vibe right now on social media?04:55 – ChatGPT is changing what content is working07:00 – The biggest thing that’s working right now10:00 – What’s new on YouTube right now12:30 – YouTube Partner Program monetization update13:30 – Shorts algorithm (why they flop lol)15:00 – What’s working on YouTube right now (algorithm)18:00 – Instagram updates: Edits & Trial Reels19:30 – Trial Reels — what’s going on?!21:00 – What’s working on Instagram now24:00 – How to treat Threads right now26:00 – TikTok ban update & algorithm change28:40 – Final thoughts & wrap up🎧 LISTEN ON THE PODCASTApple Podcasts → https://apple.co/3OsCVEKSpotify → http://bit.ly/3CHpmPoAnywhere else → https://pod.link/1565886767📌 FOLLOW USBusy Blooming IG → https://www.instagram.com/busybloomingg/Tess IG → https://www.instagram.com/tessbarclay/TikTok → https://www.tiktok.com/@tess.barclay🛍️ Shop templates, merch & more → https://www.busyblooming.ca/shop
Calling all content creators, influencers & entrepreneurs 📣 Tune in to the Busy Blooming podcast for the advice, guidance, tips & motivation you need to build your dream business, brand & content on social media and be the most authentic version of YOU! Tune into to Tess Barclay, founder of Busy Blooming, with 10+ years of experience in marketing & content creation chatting all things content creation, social media, confidence, embracing the cringe, entrepreneurship, mindset, brand building & getting real about building your vision into reality!
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