Performance Marketing Minds

Outbrain Direct Response

Biznes Wiadomości

Najnowszy odcinek

9 odcinków

Episode 9. Balancing Cool Tech and Real Solutions: Insights from Laine Rosa
21.12.2025 | 37 min.
Join our host, Joe Addona, in this episode of Performance Marketing Minds, as he speaks with Laine Rosa, Head of Product, Performance - Outbrain Direct Response, by Teads

In this episode, Laine discusses the art of building AI solutions that truly make an impact. Laine emphasises the importance of prioritising real customer needs over flashy innovation, sharing insights on how technology should drive customer success and solve meaningful problems.

From balancing innovation with practicality to ensuring platforms deliver results, this conversation is packed with valuable insights for anyone navigating the evolving world of AI-driven marketing.

Sit back, relax, and enjoy the conversation with Laine Rosa!
Episode 8. Innovative Marketing Strategies Meet Global Opportunities with Nadim Batista-Kuttab
08.12.2025 | 44 min.
Join our host, Joe Addona, in this episode of Performance Marketing Minds, as he speaks with Nadim Batista-Kuttab, CEO & Co-Founder, Xevio

In this episode, Nadim talks about the untapped power of native advertising, the role of AI in marketing, and the importance of understanding funnels.
They touch on lead generation, overlooked markets, and innovative strategies in a competitive landscape, with Nadim sharing his vision for creating meaningful change through political engagement.

Sit back, relax, and enjoy the conversation with Nadim Batista-Kuttab!
Episode 7. The Evolution of Success: Direct Response Marketing and the Power of Networking with Raanan Rosenbaum
17.11.2025 | 46 min.
Join our host, Joe Addona, in this episode of Performance Marketing Minds, as he speaks with Raanan Rosenbaum, Founder and Managing Director of Raanan Media.

In this episode, Raanan shares his journey from a traditional career to excelling in direct response marketing.

Together with Joe, they explore networking, information as currency, key marketing funnel elements, neurodivergence as a business strength, the rise of Eastern European brands, and the importance of trusting your instincts and asking the right questions.

So sit back and enjoy the chat with Raanan Rosenbaum!
Episode 6. Bridging Brand and Performance: Insights from Anthony Chiaravallo.
04.11.2025 | 37 min.
Join our host, Joe Addona, in this episode of Performance Marketing Minds as he chats with Anthony Chiaravallo, CEO of Vallo Media.

In this episode, Anthony discusses his journey from sales to founding his agency during the COVID-19 pandemic.
He highlights the balance between brand building and performance marketing, the power of storytelling, and insights from his upcoming book, Brand Powered Media, which helps marketers bridge branding and performance for better results.

Let's get into the conversation with Anthony Chiaravallo!
Episode 5. Mastering the Art of Influence in Marketing with Kyle Kostechka
21.10.2025 | 42 min.
Join our host, Joe Addona, in this episode of Performance Marketing Minds as he connects with Kyle Kostechka, Senior Business Development Manager at ClickBank.

Together, they dive into the art of influence in marketing, exploring how understanding personal development and leveraging your strengths can lead to success.
They discuss key trends like high-margin products, the growing impact of native advertising, and strategies to stay ahead in the ever-evolving marketing landscape, offering insights into consumer behavior, effective team-building techniques, and how to future-proof your efforts.

Jump right in!

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O Performance Marketing Minds

Welcome to Performance Marketing Minds, the podcast for marketers who don't just follow trends, they set them.In each episode, brought to you by Outbrain Direct Response, we go one-on-one with the sharpest minds in media, marketing, and advertising to break down what’s driving results right now and what’s about to change the game.From bold strategy to cutting-edge tech, we uncover how today’s most forward-thinking marketers turn attention into action on the open internet. No fluff. Just real talk, real insights, real performance, and industry lessons.Whether you're in direct response, an affiliate, a search marketer, or somewhere in between, if you're obsessed with outcomes, this one’s for you.Outbrain Direct Response: Where great performance starts with bold thinking.

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