Keep It Brief

The feedback you’re holding back to protect someone’s feelings could be hurting your entire team.
In this bonus episode of Keep It Brief, Natalie Dawson shares the hard conversations she wishes she’d had sooner, from tolerating a toxic senior executive to firing an employee without giving him feedback first.
She breaks down how to address issues within two weeks, use regular one-on-ones to make feedback a habit, and focus on one clear truth at a time. If Monday’s conversation about being kind versus being nice hit home, this episode shows how to put that distinction into practice.
Check out Natalie’s next event: http://nataliedawson.com/event
Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business operations and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright CardoneVentures.com 2026.

Being great at sales or marketing is not enough if the business cannot grow beyond you. Build the leaders, systems, and accountability your company needs at Elite Edge: https://nataliedawson.com/event

Most founders think being nice builds a great team. KIND founder Daniel Lubetzky says "nice" is how you end up with mediocrity. He shares what he learned paying himself $24,000 a year for 10 years before his healthy snack brand took off and got bought for $5B.

The Shark Tank investor and host of "Build or Break" explains how he realized he was a bad leader, why he kept losing great hires, and how he hires for values now.

Daniel also reveals his "not now" strategy for focus, the quality, speed and price triangle, and why he almost walked away from selling KIND.

WHAT YOU'LL LEARN

- Why being too nice creates bad leaders

- Why trying to be everything to everyone kills a business

- When to let a bad hire go

- When to walk away from a deal

CHAPTERS
0:00 Daniel Lubetzky: Being Kind vs Nice and Why Nice Kills Growth
0:50 Door To Door Sales And Building The Healthy Snack Aisle
5:14 Kind Culture And Hiring For Values
12:19 How To Know You Are A Bad Manager
17:14 The Not Now Strategy For Founders
24:14 Brand Mistakes That Led To KIND
29:00 Quality Speed Price Value Proposition
35:16 Turn Off Notifications And Think
42:52 Selling KIND And Founder Regret
51:19 The Intervention Before The KIND Sale

FOLLOW KEEP IT BRIEF:
📸 https://www.instagram.com/keepitbriefpod

MORE FROM NATALIE DAWSON:
📸 https://www.instagram.com/nataliedawson

MORE FROM DANIEL LUBETZKY:
🌐 Website: https://daniellubetzky.com/

Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business operations and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright [CardoneVentures.com] (https://cardoneventures.com) 2025

Most people wait until January to plan their year. By then, they’re already behind.
In this bonus episode of Keep It Brief, Natalie Dawson breaks down the annual planning process that helped her company scale past a quarter-billion in annual revenue, and how to use the rest of this year to prepare for 2027.
Learn how to audit the past 12 months using data, set low, mid, and high revenue targets, and align your departments through objectives and key results (OKRs). Use November and December to prepare so you enter January ready to execute.
DM Natalie “PLANNING” for the Annual Planning deck: https://ig.me/m/nataliedawson
Check out Natalie’s next event: http://nataliedawson.com/event
Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business operations and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright CardoneVentures.com 2026.

Want to spend more time building your personal brand, but you’re stuck running your business? Build a business that runs without you, so you can focus on the things only you can do.
Learn how with Elite Edge: http://nataliedawson.com/event

Jennifer Gottlieb added over 500,000 Instagram followers in nine months, and she says it came down to one choice. She stopped playing the amateur game and went pro.

The keynote speaker and Stage Leaders founder breaks down her social media system, how to spot an outlier, and why you don't have to be an expert to grow online. She also shares the day bombed on stage and how a dance party led to seven figures and saved the event. Jennifer reveals her three-part authority story and how she and her husband Chris finally split their roles at work.

Watch to learn how to go pro on social media, tell your business story, and speak with more confidence.

WHAT YOU'LL LEARN
- How to post like a pro and double down on the outliers that grow your account
- Why you don't need to be an expert to start getting seen online
- When to use the three-part authority story to sell without feeling pushy

CHAPTERS
0:00 Jen Gottlieb On Why Being Seen Online Matters In 2026
3:29 The Personal Brand Debate
7:56 From Broadway Dream To Personal Trainer
14:46 Working With Your Husband And Owning Roles
24:33 The Day Jen Gottlieb Bombed On Stage
30:59 How To Beat Your Fear Of Public Speaking
39:57 How To Go Pro On Social Media
44:16 Show Don't Tell Content Ideas
51:46 Jealous Friends And Online Lurkers
1:02:50 The Authority Story Formula For Sales

FOLLOW KEEP IT BRIEF:📸 https://www.instagram.com/keepitbriefpod

MORE FROM NATALIE DAWSON:📸 https://www.instagram.com/nataliedawson

MORE FROM JENNIFER GOTTLIEB:🌐 Website: https://www.instagram.com/jen_gottlieb

Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business operations and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright [CardoneVentures.com] (https://cardoneventures.com) 2025

Is your team underperforming, or is the real issue how they’re being led?
In this bonus episode, Natalie Dawson breaks down the difference between “me work” (execution) and “we work” (leadership), and how to diagnose which one needs fixing.
Learn how to align your team around personal, professional, and financial goals, manage by the numbers, spot problems before they escalate, and have clear conversations about performance. The goal: develop people or transition them. No limbo.
MORE FROM NATALIE
Get Natalie’s book, Team Work:
https://www.10xteams.com/teamwork
DM Natalie “PPF” on Instagram for her goal-setting playbook:
http://ig.me/m/nataliedawson
Explore Natalie’s next event:
http://nataliedawson.com/event
Information shared is for educational purposes only and is not a guarantee of success. Individuals and business owners should evaluate their own operations and potential risks. Results may vary.
Copyright Cardone Ventures 2026.