Why Your Click-Through Rate Sucks and How to Fix It
6 - In this episode, Vira and Andriy dive deep into what really affects click-through rates—why yours might be underperforming, and most importantly, how to fix it.Armed with real-life case studies, they introduce their easy-to-remember CLICK acronym for boosting your email click rates: Clarity of Message, List Segmentation, Incentive to Click, Creative Design, and Keep Testing.Watch the full episode here! You’ll Learn About…Why your current click-through rate might be underperformingReal-life case studies and what they reveal about successful (and unsuccessful) email strategiesThe dangers of using too many CTAsWhen plain text emails can actually outperform designed onesHow segmenting your list can drive resultsMust-try tools to level up your email marketing experimentsWhy ongoing testing is essential to staying effectiveResources Mentioned in This Episode Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.
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The Ultimate Guide to Transactional Emails
6 - Learn what transactional emails are, why they matter, and how to make your transactional emails work harder. Watch the full episode here! You’ll LearnWhat transactional emails are and why they’re so important The difference between transactional and marketing emailsExamples of transactional emails that keep customers coming back The essential elements of the best transactional emailsResources Mentioned in This Episode Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.
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AI in Marketing: Smarter Strategies, Better Results
5 - Curious how AI is reshaping marketing?In this episode, we discuss how to use AI for smarter customer insights to faster, sharper copywriting.Whether you’re just getting started or already testing AI, you’ll walk away with clear, actionable ideas you can try today. Watch a full episode here! About Today’s GuestRobbie Fitzwater is the founder of MKTG Rhythm, an email marketing agency focusing on retention. He prides himself on teaching his clients to be better email marketers themselves. MKTG Rhythm aims to help clients build out and optimize their email ecosystem. He’s been making waves in the digital marketing world since 2008. He also teaches digital marketing and social media strategy as part of the Clemson MBA program as a side gig.You’ll Learn About…How to use AI in marketing effectivelyWhich AI tools are best for different tasksPrompts that actually work (and save you time)Creative ways to use AI for customer researchUsing AI as a thought partner for proposals, campaigns, and important emailsHow AI in marketing automation boosts performanceWays AI can help check your emails for tone and typosResources Mentioned in This Episode Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.
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Google Merchant Center Updates: Big Changes for eCommerce Brands
4 - Google just dropped major Google Merchant Center updates—are you ready?In this episode, we break down what these changes mean for eCommerce brands, especially when it comes to email marketing, audience segmentation, and growing your owned channels.Joining us is Tanya Chandik, an eCommerce Strategist who’s seen firsthand how platforms evolve.Tune in to learn how to turn these updates into a competitive edge and avoid costly mistakes.Watch the full episode here! Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.
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Klaviyo Pricing Updates: What It Means for Your Email Strategy
3 - Klaviyo’s new pricing is here—are you ready?In this episode, we break down the key changes, how they may impact your strategy, and what you need to do to keep your costs optimized.You’ll Learn About How to handle large lists with low engagementKlaviyo’s new Automatic Downgrade featureKey list-cleaning metrics to watchHow Klaviyo price increase will affect SMS profiles Why you shouldn’t over-invest in your Sunset FlowHow to clean your list: a step-by-step guideImmediate steps to protect your performance All the mentioned resources are here! Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.
O Email Einstein Ingenious eCommerce Email Marketing by Flowium
Everyone working in online retail knows that it’s vital to develop an elite email marketing plan. But that doesn’t just happen on its own. How do you create a killer email list from scratch? How do you build a foolproof email marketing strategy? What are the secret email growth hacks that could be doubling your revenue right now? Welcome to the Email Einstein Podcast by Flowium, the show where top-notch eCom geniuses, entrepreneurial brains, seasoned marketing masterminds and email prodigies from all walks of life share their biggest “a-ha” moments, tough lessons learned, and most effective marketing strategies. Learn the ins and outs of eCommerce email marketing from Flowium, one of the fastest growing agencies in the world. New episodes come every Tuesday. Tune in!
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