Next in Commerce by Netguru

What are the three top AI adoption challenges in large organizations? Which processes can you easily automate from the enterprise PoV? How do you help teams adopt AI faster?

Rodrigo Álvarez-Bandrés, Enterprise Process Innovation Program Manager at Siemens Gamesa answers all these questions. Rodrigo's specialty is enterprise process optimization and he has some strong views on why large organizations often fail when it comes to efficient workflows.

Listen to Rodrigo explain the "structure trap" – businesses focusing on org charts to create a sense of control instead of fixing the processes. Episode host: Mary Achinger, Brand & Content Leader at Netguru.

Do you have any questions? 

It's easiest to catch us on LinkedIn! 
👉 Rodrigo
👉 Mary

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Eric Ries, author of "The Lean Startup" and the brand new "Incorruptible", joined Kuba Filipowski, Netguru CEO, to discuss why the principles that shaped a generation of entrepreneurs matter more than ever in the AI era.

In the episode:

- The long-term paradox – why rapid experimentation only makes sense in service of a long-term vision, and why Lean Startup was always about both

- Building an incorruptible company – why most founders have a genuine mission but no tools to protect it as the company grows

- What good looks like – from Costco's capped margins to Anthropic turning down a $200M contract

- Where to start – three concrete steps any founder can take today, beginning with a two-page filing

Do you have any questions? It's easiest to catch us on LinkedIn!
👉 Eric
👉 Kuba

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What does AI is actually do for design teams right now – and what's just noise?

Markus Gebka, Head of Product Design B2B at Kaufland sat down with Barbara Rybicka from Netguru for a no-fluff conversation about where things really stand.

Here's what they discussed:
vibe coding is a game changer – prototypes that used to take a full day now take minutes, and they actually work
design ops is making a comeback – thanks to AI, people are finally seeing why it matters
Figma isn't dead, but its role is shrinking – and fast too!
AI won't replace designers – but it will absolutely handle the boring stuff
Hosted by Barbara Rybicka, Commercial Director at Netguru.

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👉 Markus
👉 Barbara

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For the past 15 years, ecommerce has optimized for frictionless transactions - removing clicks, reducing pauses, and accelerating checkout.

That strategy worked and drove massive scale.

But we’re now seeing a shift.

What if, in eliminating bad friction, we also removed the good friction - the moments that build confidence and reduce regret?

This is the Friction Paradox.

Instead of optimizing for speed to buy, the next evolution optimizes for speed to certainty - helping customers feel confident in their decision, not just complete them faster.

So how do we design experiences that increase trust, lower returns, and drive long-term retention - especially in the age of AI-assisted shopping?

With leadership experience at global scale, Karishma Damani, Director of Product Management at Walmart, shares her perspective on:
- why frictionless isn’t always better
- how to design for customer confidence, not just conversion
- what Intentional Commerce means in an AI-driven world
- why agents will evaluate your brand differently than users

Hosted by Tomasz Grynkiewicz, Head of Growth at Netguru

Do you have any questions? It's easiest to catch us on LinkedIn!
👉 Karishma
👉 Tomasz

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Watch Karina Graj, Senior Product Designer at Netguru put together a complete product category page in real time using Silk, Netguru’s free lightweight design system perfect for commerce implementations.

During the 30-min session, Karina:
• builds page structure
• establishes a product grid system
• prepares and customizes product card design
• talks about filter and sorting design

Hosted by Mary Achinger, Content Team Leader at Netguru

Do you have any questions? It's easiest to catch us on LinkedIn!
👉 Karina
👉 Mary

Find us on:
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