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Next in Commerce by Netguru

Netguru
Next in Commerce by Netguru
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  • Next in Commerce by Netguru

    Ep. 198. Powering Progress: AI and Co-Innovation at Danfoss

    19.08.2026 | 32 min.
    "You need to co-create. You need to partner up. You need to find the right partners, startups, academia, suppliers, OEMs. And you need to find out how you do it as a team. In the past, you could do it alone," – says Dietmar Baro, CTO, Senior Vice President Solutions & Technology at Danfoss.

    Listen to Dietmar unpack:

    -the number one pain point for a CTO at a large company
    -AI and the next generation of infrastructure
    -how Danfoss is approaching AI adoption

    "It's really important that you stay focused. Innovation only matters when it creates value for the customers. When it's innovating for the sake of it, it makes no sense."

    Listen to the whole conversation with Mary Achinger, Content & Brand Lead at Netguru.

    Do you have any questions?

    It's easiest to catch us on LinkedIn!

    👉 Dietmar
    👉 Mary

    Find us on:

    Our website 👉 / https://www.netguru.com/
    Clutch 👉 / https://clutch.co/profile/netguru
    LinkedIn 👉 / https://pl.linkedin.com/company/netguru
    Instagram 👉 / https://www.instagram.com/netguru/
  • Next in Commerce by Netguru

    Ep. 197. Designing for an AI Forward World: Lessons from Uber's Design Leader

    23.07.2026 | 33 min.
    "Have resilience, have principles, but remain adaptive," – advises Joann Wu, VP, Global Head of Product Design at Uber.

    Listen to Joann share her views on:

    -product design and AI
    -the skillset of the designer of the future
    -women empowerment in the AI era "It's definitely an exciting time.

    Our design principles haven't changed: translate complex data into simplified experiences, remove friction, save time, be intuitive, and anticipate users' needs. AI lets us act on those principles in new ways."

    Listen to the whole conversation with Mary Achinger, Content & Brand Lead at Netguru.

    Do you have any questions?

    It's easiest to catch us on LinkedIn!
    👉 Joann
    👉 Mary

    Find us on:
    👉 Our website: Netguru
    👉 Clutch
    👉 LinkedIn 
    👉 Instagram
  • Next in Commerce by Netguru

    Ep. 196. AI Commerce at Decathlon: Automation, Agents & the Zero-Click Era

    13.07.2026 | 34 min.
    With 1,902 stores in 82 countries and regions, Decathlon is the largest sporting goods retailer in the world. Learn how they approach AI-driven commerce.

    Aleksander Drubkowski, Director of E-Commerce Operations and Development, Central Eastern Europe at Decathlon talks about:

    -the new zero-click trend
    -conversational search
    -agentic commerce in general

    "It's a massive evolution. A few years ago, would anyone have imagined the end of Google's ten blue links? Or that the product detail page — the PDP — as the customer's final destination was also about to be disrupted? That era is coming to a close," – notes Aleksander.

    Listen to the whole conversation with Mary Achinger, Content & Brand Lead at Netguru.

    Do you have any questions?

    It's easiest to catch us on LinkedIn!
    👉 Aleksander
    👉 Mary

    Find us on:
    👉 Our website: Netguru
    👉 Clutch
    👉 LinkedIn 
    👉 Instagram
  • Next in Commerce by Netguru

    Ep. 195. First Simplify, Then Accelerate: How AI Drives Measurable Business Outcomes

    24.06.2026 | 31 min.
    What are the three top AI adoption challenges in large organizations? Which processes can you easily automate from the enterprise PoV? How do you help teams adopt AI faster?

    Rodrigo Álvarez-Bandrés, Enterprise Process Innovation Program Manager at Siemens Gamesa answers all these questions. Rodrigo's specialty is enterprise process optimization and he has some strong views on why large organizations often fail when it comes to efficient workflows.

    Listen to Rodrigo explain the "structure trap" – businesses focusing on org charts to create a sense of control instead of fixing the processes. Episode host: Mary Achinger, Brand & Content Leader at Netguru.

    Do you have any questions? 

    It's easiest to catch us on LinkedIn! 
    👉 Rodrigo
    👉 Mary

    Find us on:
    👉 Our website: Netguru
    👉 Clutch
    👉 LinkedIn 
    👉 Instagram
  • Next in Commerce by Netguru

    Ep. 194. Incorruptible Business And Why We Need The Lean Startup More Than Ever

    24.06.2026 | 38 min.
    Eric Ries, author of "The Lean Startup" and the brand new "Incorruptible", joined Kuba Filipowski, Netguru CEO, to discuss why the principles that shaped a generation of entrepreneurs matter more than ever in the AI era.

    In the episode:

    - The long-term paradox – why rapid experimentation only makes sense in service of a long-term vision, and why Lean Startup was always about both

    - Building an incorruptible company – why most founders have a genuine mission but no tools to protect it as the company grows

    - What good looks like – from Costco's capped margins to Anthropic turning down a $200M contract

    - Where to start – three concrete steps any founder can take today, beginning with a two-page filing

    Do you have any questions? It's easiest to catch us on LinkedIn!
    👉 Eric
    👉 Kuba

    Find us on:
    👉 Our website
    👉 Clutch
    👉 LinkedIn
    👉 Instagram
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O Next in Commerce by Netguru
Next in Commerce. Each episode features real stories and practical insights from leaders transforming digital commerce.We discuss the hottest challenges with top experts from brands like Chanel, Bolt, Farfetch, Zalando and many many more.Join industry leaders as they share how they transform commerce: from industrial aftermarket portals to omnichannel retail and high-growth marketplace platforms.Head to https://www.netguru.com/digital-commerce-podcast for more info about the show.
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