Next in Commerce by Netguru

For the past 15 years, ecommerce has optimized for frictionless transactions - removing clicks, reducing pauses, and accelerating checkout.

That strategy worked and drove massive scale.

But we’re now seeing a shift.

What if, in eliminating bad friction, we also removed the good friction - the moments that build confidence and reduce regret?

This is the Friction Paradox.

Instead of optimizing for speed to buy, the next evolution optimizes for speed to certainty - helping customers feel confident in their decision, not just complete them faster.

So how do we design experiences that increase trust, lower returns, and drive long-term retention - especially in the age of AI-assisted shopping?

With leadership experience at global scale, Karishma Damani, Director of Product Management at Walmart, shares her perspective on:
- why frictionless isn’t always better
- how to design for customer confidence, not just conversion
- what Intentional Commerce means in an AI-driven world
- why agents will evaluate your brand differently than users

Hosted by Tomasz Grynkiewicz, Head of Growth at Netguru

Do you have any questions? It's easiest to catch us on LinkedIn!
👉 Karishma
👉 Tomasz

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Watch Karina Graj, Senior Product Designer at Netguru put together a complete product category page in real time using Silk, Netguru’s free lightweight design system perfect for commerce implementations.

During the 30-min session, Karina:
• builds page structure
• establishes a product grid system
• prepares and customizes product card design
• talks about filter and sorting design

Hosted by Mary Achinger, Content Team Leader at Netguru

Do you have any questions? It's easiest to catch us on LinkedIn!
👉 Karina
👉 Mary

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Here's the truth, most AI products never make it past demos or pilots.

Why does this happen? And what does it take to build AI experiences that can scale, deliver value, and earn user trust?

With product leadership experience at Procter & Gamble, Google, Tinder, and now as Head of Product at Zalando, Ania Szostek will be sharing hard-won lessons on AI, product, and commerce.

She'll touch upon subject like:
- what it truly takes to build and scale AI-powered commerce products for millions of users
- why fashion is one of the hardest domains for AI assistants
- what separates great AI-driven commerce experiences from average ones

Hosted by Krystian Bergmann, AI Consulting Lead at Netguru.

Do you have any questions? It's easiest to catch us on LinkedIn!
👉 Ania
👉 Krystian

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👀 Renaissance meant a significant shift in how people saw the world.

According to Valentina Salvi, Head of Product Research at OLX, product research is going through one right now.

Join us to explore how AI is redefining research - not by replacing human insight, but by elevating it.

This episode explores:
- How AI is moving research from execution to strategic influence
- The evolving partnership between researchers and product teams in shaping CX
- Scaling research impact through AI, creativity, and democratization

Hosted by Jakub Wajda, Commercial Director at Netguru.

Do you have any questions? It's easiest to catch us on LinkedIn!
👉 Valentina
👉 Jakub

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AI is reshaping retail. Anca Iordanescu, is the one doing it 🔥

VP of Engineering at a major furniture retailer. Founder of WomenInTech Alliance. And our next guest on Disruption Talks.

This episode explores:
How AI is transforming retail - and where the biggest risks lie
What the “Store of the Future” actually looks like
Why diverse teams ship better products
Hosted by Justyna Kałębasiak, Delivery Manager at Netguru.

Do you have any questions? It's easiest to catch us on LinkedIn!
👉 Anca 
👉 Justyna

Find us on:
👉 Our website
👉 Clutch
👉 LinkedIn 
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