Business Books & Co.

• [S5E7] Influence by Robert Cialdini

  Influence: The Psychology of Persuasion by Robert Cialdini is one of the best-selling books on social psychology of all-time. Influence explains the essential ingredients that make what it calls "compliance professionals" (salespeople, marketers, negotiators) successful. Namely, seven levers of influence: reciprocation, liking, social proof, authority, scarcity, commitment, and unity. In this episode we’ll walk through all seven levers, share some of Cialdini’s memorable examples of each, and some areas where they have applied in our own careers. We’ll also discuss the merits of the book as a whole and what we most got out of reading Influence. Thank you to our friends at Audible for sponsoring this episode. Check out AudibleTrial.com/biz for a 30-day free trial of Audible and free credits toward an audio book like Influence. Show Notes Influence by Robert Cialdini via Amazon Season 4 Episode 1 How to Win Friends and Influence People via Business Books & Co. Follow us on X @BusinessBooksCo and join our Amazon book club. Edited by Giacomo Guatteri Find out more at http://businessbooksandco.comRead transcript

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• [S5E6] The Man Who Solved the Market

  The development of quantitative trading has led to an enormous accumulation of wealth amongst a few large hedge funds. A pioneer in this space was Renaissance Technologies and its founder, Jim Simons. Instead of relying on traditional financial metrics and corporate news, quantitative models, like those utilized at Renaissance, look at much larger swaths of data fed into sophisticated machine learning algorithms. In this episode we discuss The Man Who Solved the Market: How Jim Simons Launched the Quant Revolution by Gregory Zuckerman. Join us as to learn about how quantitative investing has changed the financial sector. Thank you to our friends at Audible for sponsoring this episode. Check out AudibleTrial.com/biz for a 30-day free trial of Audible and free credits toward an audio book like The Man Who Solved the Market. Show Notes The Man Who Solved the Market via Amazon Renaissance Technologies via Wikipedia Follow us on X @BusinessBooksCo and join our Amazon book club. Edited by Giacomo Guatteri Find out more at http://businessbooksandco.comRead transcript

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• [S5E5] Apple in China with Patrick McGee

  Apple has deeply intertwined its business with the People’s Republic of China. In Apple in China, this fraught relationship is explored, including its implications for the future of manufacturing, high technology, and Apple’s survival. It's a deep investigative book on an under-reported subject, that's not afraid to dig into the history of Apple, the intricacies of manufacturing, and complex geopolitics. We were pleased to be joined by the author, Patrick McGee, who walked us through the highlights of his narrative. Thank you to our friends at Audible for sponsoring this episode. Check out AudibleTrial.com/biz for a 30-day free trial of Audible and free credits toward an audio book like Apple in China. Show Notes Apple in China via Amazon Apple in China Website Patrick McGee on X Follow us on X @BusinessBooksCo and join our Amazon book club. Edited by Giacomo Guatteri Find out more at http://businessbooksandco.comRead transcript

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• [S5E4] Source Code by Bill Gates

  Bill Gates is known as the aggressive businessman who brought us Microsoft and pioneered the modern software business. But in his recent memoir, Source Code, we discover Trey, the kid with bad grades who resents his parents' authority. From childhood misfit to precocious teenage prodigy, he was a young person who never quite fit in but always had ambition. Source Code takes us through Bill Gates’s childhood, early entrepreneurial ventures, schooling, and the early years of Microsoft. Join us as we discuss the young Bill Gates. Thank you to our friends at Audible for sponsoring this episode. Check out AudibleTrial.com/biz for a 30-day free trial of Audible and free credits toward an audio book like Source Code. Show Notes Source Code by Bill Gates via Amazon BASIC: The Democratization of Computing via Kopec Explains Software Pirates of Silicon Valley via Amazon Idea Man by Paul Allen via Amazon Follow us on X @BusinessBooksCo and join our Amazon book club. Edited by Giacomo Guatteri Find out more at http://businessbooksandco.comRead transcript

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• [S5E3] Doom Guy with John Romero

  John Romero is widely regarded as one of the greatest game developers of all time. In his 2023 autobiography, Doom Guy: Life in First Person, he recounts his journey from a sometimes difficult upbringing to the heights of fame and fortune. An award-winning game designer and programmer, Romero is the co-creator of some of the most influential games of all-time, including the genre-defining Wolfenstein 3D, Doom, and Quake. While well known as an innovator in the PC, mobile, and social gaming spaces, Doom Guy also reveals Romero as an inspired and relentless entrepreneur who built the teams, culture, and business models required to create legendary games. We were privileged to be joined by John on the podcast to discuss his life, career, and of course, Doom Guy. Thank you to our friends at Audible for sponsoring this episode. Check out AudibleTrial.com/biz for a 30-day free trial of Audible and free credits toward an audio book like Doom Guy, narrated by John Romero himself. Show Notes Doom Guy by John Romero via Amazon Romero Games The Romero Shop John Romero on X John Romero on Instagram Follow us on X @BusinessBooksCo and join our Amazon book club. Edited by Giacomo Guatteri Find out more at http://businessbooksandco.comRead transcript

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