The WARC Podcast

AXA is the first financial services brand to top the WARC Creative 100. The creative minds behind the 'Three Words' campaign join WARC's Amy Rodgers to share insights and lessons from AXA's efforts to help relocate victims of domestic violence.

New WARC data reveals most marketers understand effectiveness, but internal pressures, governance, and risk dynamics limit consistent execution. WARC's Jenny Chan and Rica Facundo discuss how the 'twin pace' effectiveness gap is impacting brands in Asia-Pacific, and how markteers can fight back.

WARC subscribers can read the report here, and Non-WARC subscribers can download the full report here.

Brand building in the AI era is creating profound new tensions that tear at the very fabric of traditional brand strategy. T&P's Oliver Feldwick joins WARC's Lena Roland to discuss the most critical question for marketers today: If brands are shortcuts for humans, what happens when machines start using them too?

The next era of luxury growth will be selective, elevated, and culture-led. Derek Sulger, Chairman of luxury retailer Shanghai Tang, joins WARC's Jenny Chan to discuss how luxury has shifted from product ownership to lived experiences, and what it takes to build fashion, dining, and hospitality ecosystems that resonate.

Media distribution models are being continually disrupted by new platforms and viewing habits. WARC's Alex Brownsell interviews industry leaders at the Media Insights & Engagement Conference in Miami about what's next for connected media consumers.