The Studio Sessions with Chris Goor

🎁 A reason to keep posting: £10 off Posting with Purpose, just for podcast listeners. Ends Sunday 25 October.
👉 https://brandvideo.pro/purpose-pod
🎬 Want to get good on camera? Creator Confidence is my complete content creation system: eight weeks of short lessons, simple frameworks and weekly challenges.
👉 https://creatorconfidence.pro

Christy heard that Gary Vee puts out somewhere between 500 and 1,000 pieces of content a day. She has a name for it: digital fly-tipping.
We talk about what that kind of advice does to the rest of us (the people without a team of 200), why chopped-up clips with no soul rarely connect with anyone, and the real-world footprint of all that content sitting on drives. Then Christy shares how three videos a week took her Instagram from zero to 8,500 this year.
In the second half we answer your questions: how to keep coming up with ideas, what to edit on, whether to use a prompter, the best time of day to film outside, and how long it takes us to make a reel.

In this episode
[00:49] Gary Vee and the 1,000-videos-a-day machine
[02:06] Why Christy calls it digital fly-tipping
[04:26] Fewer videos, more love in each one
[05:59] Playing a different game: helping people vs feeding a funnel
[06:50] The physical footprint of all that content
[09:45] How many posts should the rest of us make?
[12:49] Pinch-zoom trends and the flood of AI adverts
[15:05] Handing your voice over to AI (and why that helps you stand out)
[17:32] Listener question: how do you keep having ideas?
[19:36] Which software should you edit on?
[21:32] Prompter, script or off the cuff?
[24:41] Is there a bad time of day to film outdoors?
[25:54] How long does it take to script, shoot and edit a reel?

Send us your questions
What are you stuck on right now? It might be what to say on camera, staying consistent, or turning views into clients. Send it over and we'll answer as many as we can on the show.
Record a quick video or voice note, or just type it out:
https://www.videoask.com/fzc1x1h6r
New episodes every Thursday, up until Christmas at least. Follow the show so the next one lands in your feed.

Want more help?
Creator Confidence: the complete content creation system, in 8 weeks.
https://creatorconfidence.pro
Couch to Creator: go from watching to posting in five weeks.
https://couchtocreator.pro
The Studio: our community for coaches, consultants and experts building a personal brand with video.
https://brandvideo.pro
The podcast website: every episode in one place.
https://podcast.thechrisgoor.com
Say hello on Instagram: https://instagram.com/thechrisgoor

🎁 A reason to keep posting: £10 off Posting with Purpose, just for people who’ve listened to this episode. Ends Sunday 25 October.
👉 https://brandvideo.pro/purpose-pod
🎬 Want to get good on camera? Creator Confidence is my complete content creation system: eight weeks of short lessons, simple frameworks and weekly challenges.
👉 https://creatorconfidence.pro

Season 2, episode one. Christy joins me and we get something off our chests: the phrases we keep seeing in short-form scripts that make us wince.
Some of them come from AI, some are leftovers from the "50 hooks you need" era, and all of them put a bit of distance between you and the person watching. We talk about why they land badly, what they do to the viewer, and what we'd say instead.

In this episode
[01:28] The word AI shoehorns into everyone's script
[01:56] "Most people think..." and the teacher trap
[04:06] Christy's problem with "clarity" (and why jargon is for the creator, not the viewer)
[08:04] Intros that start with "Hello, I'm..." and the big I am
[12:27] "It's not this, it's that" and the triple-no pattern
[14:24] How I use AI for scripting now, and what I had to change
[16:00] Word soup: the video in the forest
[17:45] When every video turns into an advert

Send us your questions
What are you stuck on right now? It might be what to say on camera, staying consistent, or turning views into clients. Send it over and we'll answer as many as we can on the show.
Record a quick video or voice note, or just type it out:
https://www.videoask.com/fzc1x1h6r
New episodes every Thursday, up until Christmas at least. Follow the show so the next one lands in your feed.

Want more help?
Creator Confidence: the complete content creation system, in 8 weeks.
https://creatorconfidence.pro
Couch to Creator: go from watching to posting in five weeks.
https://couchtocreator.pro
The Studio: our community for coaches, consultants and experts building a personal brand with video.
https://brandvideo.pro
The podcast website: every episode in one place.
https://podcast.thechrisgoor.com
Say hello on Instagram: https://instagram.com/thechrisgoor

It's been a while. I pressed pause on this podcast at the end of last year. Life got busy, the business got busy, and something had to give. But I've missed it.
So The Studio Sessions is coming back. Season 2 starts on Thursday 15 October, with a new episode every Thursday up until Christmas, at least.
This season is about showing up on camera with confidence and building a personal brand that brings the right people to you. Christy will join me for some episodes too.
It'll be different from my YouTube channel. Fewer how-tos, more of what we're thinking about, what we're seeing work for the people we coach inside The Studio, and the experiments we're still figuring out ourselves.

Send me your questions
What are you stuck on right now? It might be what to say on camera, staying consistent, or turning views into clients. Send it over and we'll answer as many as we can on the show.
Record a quick video or voice note, or just type it out:
https://www.videoask.com/fzc1x1h6r
Follow the show so episode one lands in your feed. See you on the 15th.

Want more help?
Creator Confidence: the complete content creation system, in 8 weeks.
https://creatorconfidence.pro
Couch to Creator: go from watching to posting in five weeks.
https://couchtocreator.pro
The Studio: our community for coaches, consultants and experts building a personal brand with video.
https://brandvideo.pro
The podcast website: every episode in one place.
https://podcast.thechrisgoor.com
Say hello on Instagram: https://instagram.com/thechrisgoor

Most people don’t struggle with social media because of algorithms.They struggle because they never start.In this episode, I talk to Jonathan - a coach who helps men reset after heartbreak, breakup, or divorce - who only started posting online a few weeks ago.No big audience.No viral moments.No complicated strategy.Just clarity, honesty, and the decision to show up.Already, over a thousand people are listening.This conversation isn’t about hacks, trends, or “going viral”.It’s about what actually happens when a normal person stops waiting to feel ready and finally starts creating.If you’ve been thinking about posting but haven’t pressed record yet — this episode is for you.⸻🎥 In this conversation we cover: • What nearly stopped him posting in the first place • What he actually shared in his early content • What surprised him once people started responding • Why confidence comes after you start, not before • Advice for anyone still sitting on the fenceGive Jonathan a follow too:https://www.instagram.com/reset2breakthrough/

If you want more help try
Couch to Creator
or
Join me in The Studio

Follow me on instagram

Want more help?
Creator Confidence: the complete content creation system, in 8 weeks.
https://creatorconfidence.pro
Couch to Creator: go from watching to posting in five weeks.
https://couchtocreator.pro
The Studio: our community for coaches, consultants and experts building a personal brand with video.
https://brandvideo.pro
The podcast website: every episode in one place.
https://podcast.thechrisgoor.com
Say hello on Instagram: https://instagram.com/thechrisgoor

This week I’m diving into a trap so many creators still fall into: building content for the algorithm instead of the audience. After seeing yet another creator start a new Instagram account because they believed they were “shadowbanned,” I break down why that mindset keeps people stuck — and why curating your grid or obsessing over trends won’t work in 2025.

I share the simple shift that changed everything for me:
👉 Create from your client’s perspective, not your own.
When you focus on helping them, your brand, your content, and your business grow naturally.

I also talk about a new piece of tech I’m excited about — the DJI Neo 2 — and why tools like this can help your videos stand out with ease.

Finally… The Studio is officially open!
From 19th–23rd November (unless we hit capacity), we’re welcoming 50 new coaches, consultants, and experts who want to create better video, build a personal brand, and grow a business that gives them more freedom.
https://brandvideo.pro

Message me on socials @thechrisgoor if you have any questions.

Short one today, but an important one:
Create content for people, not platforms.

See you next week.

Want more help?
Creator Confidence: the complete content creation system, in 8 weeks.
https://creatorconfidence.pro
Couch to Creator: go from watching to posting in five weeks.
https://couchtocreator.pro
The Studio: our community for coaches, consultants and experts building a personal brand with video.
https://brandvideo.pro
The podcast website: every episode in one place.
https://podcast.thechrisgoor.com
Say hello on Instagram: https://instagram.com/thechrisgoor