ByteDance promises safeguards for Seedance AI tool, AMC Theatres pulls AI short film ‘Thanksgiving Day’ after online backlash, Streaming viewers want AI assistance but not AI-generated content.
At a screening of ElevenLabs’ Chroma Awards-winning AI short films, entries struggled under cinema lights, exposing immature technology and artificial narratives despite bold creative efforts. The limitations were clear: too crude for cinema beyond smartphone fodder. Days later, ByteDance unveiled Seedance 2.0 online, winning instant praise from enthusiasts while prompting panic and legal threats from Netflix, Warner Bros Discovery, Disney, and Paramount over its uncanny IP recreation.
Hollywood studios across the industry are grappling with their growing reliance on artificial intelligence, from post-production enhancements to screenwriting aids. Last year’s Oscar winner, “The Brutalist,” stirred controversy after admitting AI-enhanced actors’ accents. This year, such disclosures have gone quiet, even from the Academy, which maintains a de facto “don’t ask, don’t tell” stance, with every best picture nominee likely touched by AI in production. Artists remain fiercely resistant following the 2023 strikes, screenwriters appear to embrace chatbots, while viral AI demos like the faked Tom Cruise-Brad Pitt fight have circled overblown narratives of Hollywood’s demise.
Ginger Liu is the founder of Hollywood PR agency, Ginger Media & Entertainment, a writer and researcher on technology and entertainment, an MFA photographer and filmmaker, and host of the podcast The Digital Afterlife of Grief.
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