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Online Marketing Made Easy

Amy Porterfield
Online Marketing Made Easy
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  • How To Message Your Digital Product Or Service To Instantly Sell
    If you’re looking for the next level of conversation, head on over to The Amy Porterfield Show for a deeper dive into how to go from struggling and overwhelmed to systemizing and scaling a thriving business. Simple strategies for writing irresistible copy that helps sell your product instantly.  My friend, I know your goal as an online business owner is to attract as many people as you can to your life-changing product. And believe me, you can't do that without some killer copywriting skills – or the text and words that sell your product and inspire action. Having an incredible offer is fantastic, but selling it can be tricky if your audience isn’t drawn to your sales page.  I've successfully launched Digital Course Academy so many times, but I continue to tweak my copy frameworks to get even better results than before! So, even if your product has been in the market for years, there's always room for adjustments to align with industry trends or the evolving needs of your audience.  Today, I'm sharing some super easy strategies I've tried and tested to boost your messaging game and talk to your audience on a human level – without any of that fancy language and jargon no one understands.  Whether you're writing emails, social media posts, or copy for your website and sales page, these tips will help you create content that people will love!  In this episode, I share:  4:29: How to clearly define the problem your offer solves  6:21: Simple tips for writing personalized, intimate, and effective sales copy 12:12: A real life example of how to use a statistic in your messaging  16:46: The two frameworks my team uses to write copy in the right place at the right time  26:58: Why you should be testing and updating sales copy in real-time during launches 29:57: Tips and strategies for writing for social media and email  Listen in and get ready to sell your product instantly with these impactful copywriting tips. Soon enough, you'll be a pro at writing content that your audience can't resist! Rate, Review, & Follow on Apple Podcasts  "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!
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  • A Proven, Profitable Strategy To Mastering Live Events For Course Creators with Darnyelle Jervey Harmon
    If you’re looking for the next level of conversation, head on over to The Amy Porterfield Show for a deeper dive into how to go from struggling and overwhelmed to systemizing and scaling a thriving business. Your step-by-step guide for hosting virtual live events and making millions with Darnyelle Jervey Harmon. As an entrepreneur, you've probably attended a couple of live events, and sometimes, you might even feel the itch to host one yourself. But planning the entire thing can feel like a lot of work, right? Well, what if I told you that you could host your very own live event, plan it with ease, and make millions in sales, all without leaving the comfort of your home? The secret? Virtual live events! I'm so excited to introduce you to Darnyelle Jervey Harmon, who is the best of the best when it comes to hosting million-dollar live events. She started out just like many of you, working a 9-5 and turning her side hustle into a million-dollar business. And she did it all primarily through hosting these virtual live events. With virtual live events, you can turn a few clicks into big sales, have your offer flying off the digital shelves, and bring together an incredible community. Darnyelle shares her step-by-step strategy for onboarding tons of new students without breaking the bank or your sanity.  And to my solopreneur friends, it's not about the number of attendees; it's about the quality of your engagement. So, even with a smaller audience, your impact can be life-changing!  In this episode, you’ll hear all about:  5:04: What exactly does a virtual live event showcase? 10:33: Breaking down the “run of show” for your virtual event 17:59: Key factors to consider before you start planning your event 22:05: Strategies for encouraging meaningful audience interaction  24:45: How to get your ideal customer to sign up and attend your event 33:20: Designing a system to ensure everything runs smoothly from start to finish  37:26: The metrics you should be tracking outside of sales  40:49: Tips for effectively following up with attendees after the event  So, listen in and start envisioning your virtual live event today! Put your plan together, choose a date, and just watch your sales soar.  Rate, Review, & Follow on Apple Podcasts  "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!
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  • How to Stop People's Opinions From Impacting Your Life with Mel Robbins
    If you’re looking for the next level of conversation, head on over to The Amy Porterfield Show for a deeper dive into how to go from struggling and overwhelmed to systemizing and scaling a thriving business. Reclaim your power with Mel Robbins! Learn her life-changing Let Them Theory to build confidence and create a life beyond your wildest dreams. Get Mel Robbin’s incredible book “The Let Them Theory” wherever books are sold. Your near-future self will thank you. 😉 URL: www.melrobbins.com/letthemtheory In this episode, we discuss:  (2:54) Mel’s biggest takeaways from her conversation with Oprah  (11:37) Examples of the Let Them Theory in action  (25:01) How to stop giving your power away to things you can’t control   (38:08) Navigating emotional immaturity in business and personal relationships  (58:54) Why imposter syndrome is actually a healthy sign of growth  (1:09:00) How to transform comparison into your greatest teacher  Listen in and start reclaiming your power today!  Resources Mentioned in the Episode Get your copy of The Let Them Theory  How to improve your life with ONE change | The Oprah Podcast with Mel Robbins  Follow Mel Robbins youtube.com/melrobbins  tiktok.com/@melrobbins  instagram.com/melrobbins/  Follow Amy Online Marketing Made Easy podcast instagram.com/amyporterfield amyporterfield.com Rate, Review, & Follow on Apple Podcasts  "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!
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  • 8 Ways to Address Money Objections From Your Audience
    A potential customer just told you your course isn’t in their budget…now what?  Price objections are by far the most common roadblocks in sales, regardless of the industry you're in or the product you're selling. Luckily, I’ve got eight tried-and-tested strategies to help your potential customers make confident decisions when it comes to investing in your digital course.  I believe that if somebody really wants to be in your course, over time, they'll find a way to make it happen. It’s your job to understand and speak directly to what’s keeping them on the fence.  Between hosting live Q&A sessions, working with a concierge team, and laying the foundation for what potential buyers can expect, it all comes down to one thing: Trust.  If you’re ready to mitigate price objections from the start, you’re in the right place, my friend!  You'll hear all about:  4:58: What to do in the four-to-six week period before opening enrollment 8:18: Why I think everyone should have a refund policy, especially for your first digital course launch  11:10: When (and when not) to offer a payment plan  13:54: Why I prefer to go live with my audience instead of relying on an FAQ page  16:33: My invaluable experience working with a concierge team  19:31: How to address money objections in your marketing efforts 22:09: A creative way to help your audience pay for your digital course So, when you hear potential students share their hesitation about paying for your course, despite how badly they want to join, turn on this episode and create an action plan.  Click here to listen! Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
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  • Time Mastery: Automate & Elevate What You Do In A Day
    If you’re looking for the next level of conversation, head on over to The Amy Porterfield Show for a deeper dive into how to go from struggling and overwhelmed to systemizing and scaling a thriving business. Maximizing every minute of your day with these essential time management strategies. As a business owner, your time is literally as valuable as pure gold. When you use it wisely, it's like a revenue-generating machine. But if you're not, you could be missing out on some serious cash. Today, I'm here to share all of my favorite time-saving tips and habits so you can take control of your day and focus on the stuff that actually moves the needle in your business.  Believe me friend, you'll get to sit back and watch your entire life transform the minute you start to apply these simple yet effective streamlining hacks into your day. More free time to do the things you love, a happier team (if you have one), AND a thriving business… what more could you ask for?! I dive into work management programs you can implement TODAY, share actionable strategies for up-leveling your efficiency, and offer mindset shifts to supercharge your productivity. I’m talking: 1:37: The top ways to automate and delegate your busy day 5:10: How to review and trim your offerings  7:25: Streamlining your internal operations by creating SOPs (Standard Operating Procedures)  9:50: The beauty of the zero inbox rule for email management  11:35: Why you need to empower your employees  13:24: Allotting yourself less time to complete your tasks 14:13: Advice for limiting negative content consumption  14:56: The mutually beneficial 4-day workweek 16:01: Tips for evaluating your performance on the daily  17:23: The One-Minute Rule Tune in and start smooth sailing through your workday – you deserve it!  Rate, Review, & Follow on Apple Podcasts  "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!
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O Online Marketing Made Easy

Welcome to the Online Marketing Made Easy Collection – a series of my most downloaded episodes in the history of the podcast! I started Online Marketing Made Easy back in 2013 to help aspiring entrepreneurs quit their 9-5 jobs and start their own online businesses. Since then, I’ve sunsetted the show and started a NEW podcast called The Amy Porterfield Show.  Don’t worry – the Online Marketing Made Easy Collection (and the entire 700+ episode library) is still your on-the-go guide if you’re dreaming and plotting your way to your own freedom-based online business.  If you’re looking for the next level of conversation, head on over to The Amy Porterfield Show for a deeper dive into how to go from struggling to systemizing and scaling a thriving business. Think better systems… stronger marketing …more revenue… higher conversions…all with more ease and in a sustainable, scalable way that doesn’t require more of your time.
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