#75 Cutting Through the Marketing Noise with Corey Morris
In this episode of the Marketing Quacks podcast, host Ryan Doser speaks with Corey Morris, founder and CEO of Voltage, a digital marketing agency in Kansas City. They discuss the unique approach of Voltage in the crowded marketing agency landscape, emphasizing the importance of strategy over gimmicks. Corey shares insights from his book, 'Digital Marketing Success Plan,' outlining a five-step framework for effective digital marketing. The conversation delves into the evolving landscape of SEO, particularly in the context of AI-driven search, and the significance of brand equity. They also explore the practical applications of AI in marketing and the common pitfalls to avoid, particularly the prevalence of marketing quacks. The episode concludes with a call for marketers to have a documented plan that allows for agility and adaptation in a rapidly changing environment.References:- Corey Morris Website- Digital Marketing Success Book- Voltage DigitalChapters:00:00 Introduction to Voltage and Corey Morris02:59 The Unique Approach of Voltage05:59 Understanding Digital Marketing Success08:51 SEO Strategies in an AI-Driven World11:50 The Evolution of SEO and Brand Equity14:51 Harnessing AI in Marketing18:00 Practical Applications of AI in Marketing20:59 Identifying Marketing Quacks24:08 Concluding Thoughts and Future Directions
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25:47
#74 The Truth about Automation & AI Agents with Ryan Ray
In this episode of the Marketing Quacks podcast, host Ryan Doser interviews automation and AI consultant Ryan Ray. They discuss the importance of automation in business, common mistakes people make when starting with automation, and the balance between automation and the human touch in various tasks. The conversation also touches on content creation strategies, the future of AI agents, and the significance of quality in marketing efforts. Ryan Ray shares insights on how to effectively use tools for newsletters and the challenges of navigating the ever-evolving landscape of AI and automation in marketing.References:- Ryan Ray's Website- Ryan Ray on X- Ryan Ray's Email NewsletterChapters:00:00 Introduction to Automation and AI in Marketing02:34 Getting Started with Automation05:02 Common Mistakes in Automation07:12 The Human Touch in Automation08:46 Quality vs. Quantity in Content Creation12:44 The Future of AI Agents14:40 Content Creation Strategies on X22:56 Choosing the Right Tools for Newsletters24:11 Defining Marketing Quacks
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27:30
#73 Mastering X & Personal Branding with Collin Rutherford
In this episode of the Marketing Quacks podcast, host Ryan Doser interviews Collin Rutherford, an entrepreneur and expert in personal branding and social media marketing.Collin shares insights from his journey with Greenbox Storage and the creation of Founder Brands, a content agency aimed at helping entrepreneurs grow their personal brands. The conversation covers the importance of consistency in content creation, leveraging AI tools, and effective strategies for engaging with audiences on social media platforms, particularly X. Collin emphasizes the value of personal branding for networking and business growth, while also cautioning against common marketing gimmicks.References:- FounderBrands- Twitter (X) Growth Playbook- Collin Rutherford on Twitter (X)- Greenbox StorageChapters:00:00 Introduction to Colin Rutherford and His Ventures01:31 Insights from Greenbox Storage02:44 The Birth of Founder Brands04:00 Building a Personal Brand Online05:59 Strategies for Growth on X08:19 Leveraging AI in Content Creation10:48 Turning Leads into Customers on X12:58 Why X is the Platform of Choice13:56 Identifying Marketing Quacks15:11 Final Thoughts on Personal Branding
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17:14
#72 Exposing GA4 & Marketing Attribution with Jeff Greenfield
In this episode of the Marketing Quacks podcast, host Ryan Doser speaks with Jeff Greenfield, founder and CEO of Provalytics, about the complexities of marketing attribution, the limitations of GA4, the impact of the cookie collapse, and the role of AI in marketing. They discuss common mistakes marketers make, the importance of creative messaging, and the need for marketers to adapt to the rapidly changing landscape. Jeff also shares insights on how Provalytics offers a unique approach to attribution without relying on user-level data, and he emphasizes the importance of understanding the past to navigate the future of marketing.References:- Provalytics- Jeff Greenfield on LinkedInChapters:00:00 Introduction to Marketing Quacks and Guest Background04:12 Understanding Provalytics and Its Unique Approach07:06 Common Mistakes in Data Attribution11:43 The Limitations of GA4 and Its Impact18:45 The Cookie Collapse and Its Significance23:06 The Role of AI in Marketing and Attribution27:06 Final Thoughts and Resources for Marketers
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28:56
#71 Kevin Bell: Balancing Business, Branding & Badges
In this episode of the Marketing Quacks podcast, host Ryan Doser interviews Kevin Bell, a full-time police officer and entrepreneur.Kevin shares his journey of balancing multiple businesses while maintaining a family life. He discusses the importance of having a clear 'why' behind entrepreneurial pursuits, the pros and cons of buying versus starting businesses, and the significance of personal branding in today's digital landscape.Kevin also delves into his content creation strategy, the inspiration behind his newsletter 'Sunday Donuts', and the value of networking authentically. He emphasizes the need for consistency in achieving success and exposes some of the gimmicks prevalent in the marketing world.References:-Kevin Bell on YouTube-Kevin Bell on X-Sunday Doughnuts Newsletter
Dive into the murky waters of marketing with the "Marketing Quacks Podcast." We shine a light on the industry's deceivers, helping you steer clear of gimmicks and false promises. Through sharp analysis and expert insights, uncover the truth behind questionable tactics and discover genuine, impactful marketing strategies to grow your business/brand. Navigate the marketing maze confidently and distinguish the authentic from the fraudulent. Subscribe today for clarity in the world of digital marketing. The Marketing Quacks Podcast is produced by Empathy First Media.
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