SEO Works Like High School Popularity - Episode 125
Please help keep this podcast free: https://www.patreon.com/grumpyseoguy0:57 Reminders (How to contact me with questions)2:14 Authority is basically like high school popularity3:10 What makes somebody popular in high school?5:56 What makes a website rank?7:15 The 4 things you need to rankEpisode about good backlinks and bad backlinks: https://www.youtube.com/watch?v=HFHg6XwPha4 https://www.youtube.com/watch?v=1dZSbWKJlJ0Episode about SEO being a competition: https://www.youtube.com/watch?v=HZo8Cdt3PnI12:06 The reason people think good content makes a website rank
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Four SEO Reasons Your Rank and Your Traffic Are Decreasing - Episode 124
Please help keep this podcast free: https://www.patreon.com/grumpyseoguy2:26 Why is my traffic decreasing?3:02 Traffic is not an SEO metric3:13 Traffic is a function of monthly search volume and your rank3:59 JUST BECAUSE YOUR TRAFFIC DECREASED DOESN'T MEAN YOU HAVE AN SEO CONCERNEpisode that explains traffic and position:https://www.youtube.com/watch?v=01am10-OwDY4:52 Tracking your SERPs is the main thing you need to do6:15 A SERP chart needs to do these 3 things7:43 Average position is a ridiculous metric that doesn't tell you anything10:07 The way you check if you're at the top of the results is with a SERP chart10:29 Sometimes you lose traffic because your SERPs dropThe episodes that talk about why you lose position:https://www.youtube.com/watch?v=gPtGQ8xQyhA&pp=0gcJCcYJAYcqIYzvhttps://www.youtube.com/watch?v=ivSogvXY6FA10:47 There are 4 reasons your rank can decrease
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Do You Need to Keep Buliding SEO Backlinks After You Are In First Place? - Episode 123
Please help keep this podcast free: https://www.patreon.com/grumpyseoguy0:55 Reminders2:44 An AI reminderAI episode: https://www.youtube.com/watch?v=vw0CGhhpNeY3:34 Authority comes from backlinks3:58 SEO is like running in a race4:30 There's always a website in first position, etc.5:04 We do not start building backlinks before we spend 4 weeks looking at many things, including the competition6:25 Why do you lose your rank?Episode 89: https://www.youtube.com/watch?v=gPtGQ8xQyhAEpisode 90: https://www.youtube.c:46 om/watch?v=ivSogvXY6FA7:46 People do not hire us if they are already in the first place8:14 When people get outranked they complain on SEO discussion websites about losing rank9:10 Websites on the first page organically get backlinksThe 4 ways to get backlinks: https://www.youtube.com/watch?v=U-r_Bi3FBt8The marketing backlinks episode: https://www.youtube.com/watch?v=mFv70Um0gik&pp=0gcJCbIJAYcqIYzv
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SEO Is Pay to Play... Sometimes - Episode 122
Please help keep this podcast free: https://www.patreon.com/grumpyseoguy2:26 The 4 things you need to rank2:56 episode 2 talks about multiple types of penaltiesLink: https://www.youtube.com/watch?v=ElGAxpB8q1A6:14 SEO is a competition, not a checklist6:29 SEO is not about doing everything according to a checklist6:37 A checklist presumes a standard exists7:46 Backlinks usually either cost money or effort7:51 There are 4 ways to get backlinksLink: https://www.youtube.com/watch?v=U-r_Bi3FBt810:06 Why are backlinks expensive?10:36 Presume everyone is doing everything on page right10:59 How does the search engine know which website to rank then?Link to episodes about link quality: https://www.youtube.com/watch?v=HFHg6XwPha4&t=4shttps://www.youtube.com/watch?v=1dZSbWKJlJ012:50 Examples of unhelpful advice15:00 You need to pay for authority15:50 What to do if you do not have money for SEO16:30 If you do not have money for SEO, do this18:30 EEAT definition18:50 Link to Google saying EEAT is not a ranking factor: https://developers.google.com/search/docs/fundamentals/seo-starter-guide19:42 SEO is about doing better than your competition
Please help keep this podcast free: https://www.patreon.com/grumpyseoguy1:07 Reminders2:35 SEO is no barriers to entry5:18 EEAT5:44 This website from Google says EEAT is NOT a ranking factor: SEO Starter Guide: The Basics | Google Search Central | Documentation | Google for Developers6:06 Content is King6:45 What I think "content is king" originally meant9:08 Good quality content probably gets you better quality backlinks which can help you rank higher9:31 Dwell time9:56 Low dwell time on a high quality website10:23 High dwell time on a low quality website11:55 Dwell time is not a ranking factor
Everything I've learned in 14 years of running an SEO agency. Learn how to get, and keep, websites at the top of the search engines. If you listen to this podcast you will know more about how the SEO industry works than 99% of SEO "professionals."