Conversational AI meets cognitive bias: Re-engineering search strategy for the human brain
Join Garrett Sussman, Director of Marketing at iPullRank, as he explores how conversational AI and cognitive bias are reshaping search strategy in 2025. In this episode, Garrett breaks down how chat-style answer engines—like Google’s AI Overviews and AI Mode, and OpenAI’s ChatGPT—tap into psychological shortcuts that influence how people discover and trust information. Discover how to spot and work with biases such as confirmation bias, authority bias, and the halo effect to guide search behavior without gaming the system. Garrett shares practical tactics for crafting bias-aware, AI-friendly snippets, measuring visibility in a low-click world, and aligning content with both human instincts and machine interpretation. Tune in for advice on adapting to AI-first search, from compressing the “messy middle” funnel to preparing for emerging conversational platforms.
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AI-ready schema: Feeding Google’s answer engines with structured data
Join Alex Moss, Principal SEO at Yoast and co-founder of FireCask, as he dives into the world of AI-ready schema and structured data, sharing insights from his 20+ years of experience in technical SEO. In this episode, Alex walks us through how schema has evolved to support Google’s AI-driven answer engines, and why it’s more important than ever to ensure your site is AI-ready. Discover practical strategies for structuring data, writing AI-friendly content, and troubleshooting common markup mistakes. Alex also shares his step-by-step audit process for ensuring structured data is truly working for your site and measurable in search performance. Tune in for valuable advice on entity hooks, knowledge graphs, and advanced SEO tactics that can help you make the most of AI-driven search results.
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The AI reality: Navigating strategic shifts in SEO
Join Barry Schwartz, President at RustyBrick, Thomas Phillips, Co-Founder of DTC SEO Agency, and Janna Pugh, SEO Specialist at Five9, as they discuss how AI-driven search is rewriting the SEO rulebook. Discover where generative tools like ChatGPT and Gemini genuinely speed up competitor research, interlinking, and product categorization—and where unchecked automations can sabotage title tags and tank traffic. Learn why Google’s AI Mode, AI Overviews, and upcoming agentic shopping experiences are shifting clicks away from websites, and how rock-solid technical SEO, sharp brand positioning, and E-E-A-T safeguards keep you in the game. Tune in for candid strategies to balance AI efficiency with human insight, redefine success metrics, and stay essential as search evolves beyond the blue link.
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Building a Sustainable SEO Strategy for Local Businesses
In this episode, John Reinesch, Founder of Asset Growth, shares key insights into building and sustaining effective local SEO strategies. Learn about long-term versus short-term tactics, foundational SEO elements, adapting to algorithm changes, and the importance of leveraging content. John also covers community-focused backlink building, mobile optimization, the power of customer reviews, and using AI and social media to boost local visibility.
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Driving Real Revenue with SEO: Unpacking Demand Generation, Attribution & AI
In this episode, Marketing Director at edays, Lewis Rennison, dives into how AI-driven search tools are reshaping SEO—highlighting which strategies are becoming obsolete and which core practices remain essential. Discover how to leverage AI to enhance demand generation, accurately attribute revenue to SEO efforts, and build an effective multi-channel marketing strategy. Lewis also explores the rising importance of video content, the impact of AI-generated overviews on search rankings, and how businesses can future-proof their SEO efforts.
Take a deep dive into the world of SEO and digital marketing with SE Ranking DoFollow Podcast. Actionable insights, latest trends, and thought-provoking case studies from seasoned experts and practitioners. In this SEO podcast, professionals and business leaders from all over the globe come together to help their less-experienced peers cut through the noise and catch them up on all the latest SEO advancements and developments.
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