Architecture Business Club - For Architects, Architectural Technologists, Surveyors & Designers

• The Marketing System That Attracts The Right Clients with Richard Petrie | 085

  Jon is joined by leading architect marketing coach Richard Petrie. They discuss effective marketing systems tailored to consistently attract the right clients and projects for architects and design professionals. Richard, co-founder of the Architect Marketing Institute, shares insights into building a systematic approach to marketing, shares the importance of niche marketing and a consultative sales process. They explore specific strategies such as creating offers that appeal to clients at different stages of their readiness to hire an architect. Richard shares success stories and provides practical advice for transforming architecture practices through targeted marketing efforts.Today's Guest...Richard Petrie is the world’s foremost architect marketing coach & the co-founder of The Architect Marketing Institute - a leading provider of marketing training and resources for small-firm architects and building designers. Their mission is to enable motivated architects to find freedom and fulfillment through exceptional projects and exceptional income. Richard brings a high performance mindset to marketing for his architect clients all around the world. And he’s joined me on this episode to share some of his expertise with you.Episode Highlights...00:00 Introduction02:19 Introducing Richard Petrie05:13 Challenges Architects Face in Marketing14:32 High-Level Marketing Strategies For Architects18:50 Creating Effective Offers25:24 Common Pitfalls in Traditional Sales Approaches26:19 The Value of Paid Diagnosis and Research28:29 Four Offers for Different Client Stages30:50 Filtering Clients Through Offers31:24 Nurturing Clients Over Time33:34 Customising Offers for Specific Projects35:06 Case Study: Success with Niche Marketing39:52 The Importance of Marketing for Architects42:18 Final Thoughts and Key Takeaways44:39 Personal Insights and Travel Experiences46:54 Connecting with Richard and Show Wrap-UpKey Takeaways...You should have a clear target. Knowing exactly who your ideal client is will help you attract the projects you like. Imagine fishing with the right bait for the right fish.Use a step-by-step marketing plan. Create systems for marketing your services which involve several steps—like different offers for clients at various stages. This helps you guide them through their journey.Say no to bad projects. If you have plenty of good projects lined up, you can easily say no to the ones that don’t suit you. This way, you won’t feel stuck doing work you don’t enjoy.Links Mentioned In The Episode...Click here to learn more about The Architect Marketing Institute—--👇 Click the link below to grab the Architecture Business Blueprint 🎁It’s the FREE step-by-step formula to freedom for architects, architectural technologists, and architectural designers.https://architecturebusinessclub.com/blueprint—--👇 Join the waitlist & chat group for our Community & Mastermind (for FREE)🎁https://architecturebusinessclub.com/waitlist👇 And if you enjoyed this episode…Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.👇 Follow or Connect with Jon on LinkedIn at...

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• How To Build a LinkedIn Profile That Attracts More Clients with Maja Kovacic-Kalra | 084

  Jon is joined by marketing coach Maya Kovacic-Kalra, a former architect who provides a comprehensive guide on optimising LinkedIn profiles to attract more clients and better projects. The discussion covers essential elements like the importance of a compelling headline, an effective LinkedIn banner, a professional profile photo, and a strong about section. Maya stresses the importance of clear call-to-actions and using the featured section to enhance profile engagement. The episode includes examples and practical tips to help architects stand out on LinkedIn and make the most of their online presence.Today's Guest...Maja Kovacic-Kalra is a former architect turned marketing coach who spent over a decade in practice. Maja knows the pain of doing great work… and still feeling invisible. Relying on word of mouth. Taking on underpaid, uninspiring projects just to stay afloat. Working with difficult clients. But she’s also seen the difference when you're working on projects you actually enjoy, getting paid properly, and not burning yourself out in the process. Her mission is to help architects get more of the right work with clients who respect and value you. So you can work on projects you love and earn the money you deserve without working crazy hours.Episode Highlights...00:00 Introduction01:24 Meet Maya Kovacic-Kalra: From Architect to Marketing Coach03:54 What Makes Up A LinkedIn Profile?09:56 The Importance of a Strong LinkedIn Headline14:52 Crafting an Effective LinkedIn Banner18:28 Perfecting Your LinkedIn Profile Photo20:04 Maximising the Blue Link and About Section28:07 The Featured Section: A Key Element29:38 Maya's Favourite Travel Destination31:17 Conclusion and Final ThoughtsKey Takeaways...Make Your LinkedIn Headline Work for You Your headline should do more than just say your job title. Use it to tell people who you help, what you do, and how it helps them. Try a simple format like: “I help [type of person] do [what you do] so they can [benefit].” 👉 Focus on the first 45–60 characters—this is what people see first when you show up in searches or invites.Design a Banner That Tells Your Story Your LinkedIn banner is the big image at the top of your profile. Use it to grab attention and show: 📢 What you do and why it matters ✅ Proof of your work (like logos or quotes from happy clients) 👉 A simple message that tells people what to do next (like “Book a call”) Make sure the text is easy to read on both phone and computer, and check that nothing is hidden behind your profile photo.Use the ‘About’ and ‘Featured’ Sections to Show How You Help The ‘About’ section is a place to share your story—not just your CV. Talk about the problems your ideal client has, and how you help fix them. Keep it clear and friendly. In the ‘Featured’ section, add links to your best work or offers. Put the most important link first—the one you want people to click. This should match the call to action in your banner.Links Mentioned In The Episode...Grab Maja’s Free PDF Guide ‘Your Next Step to a Stronger LinkedIn Profile’Connect with Maja on LinkedInVisit Maja’s Website—--Want to explore podcasting for your business?👉 Book a chat with

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• Relaunching The Architectural Technology Podcast: Where it's AT | 083

  Behind the Scenes of Podcast Production: Jon offers a behind-the-scenes look at the extensive work involved in relaunching CIAT's 'Where it's AT' podcast. The episode covers the planning, strategy meetings, content brainstorming, and technical setups necessary to reboot an existing show. Jon explains the importance of having clear goals, appropriate branding, and well-thought-out audio and visual elements. He also discusses the meticulous editing and promotional efforts required to produce quality podcast episodes. Jon also previews the next episode of 'Where it's AT' titled 'The Healing Power of Buildings,' set to release on May 30, 2025.Episode Highlights...00:00 Introduction01:39 What is the Where it's AT podcast?04:48 Podcast Relaunch Strategy13:28 Editing and Production Insights16:52 Conclusion and Next StepsKey Takeaways...Podcasting takes planning Making a podcast isn’t just hitting record and talking. You need a plan—what the show’s about, how it sounds, what it looks like, and who it’s for. It’s a bit like designing a building—lots of little parts need to work together.The stuff people don’t see matters There’s loads that goes on behind the scenes. From planning and editing to sorting out guests and sharing the show online, all these steps help your podcast sound and look professional.You don’t have to do it alone Getting help from someone who knows what they’re doing can save you time and stress. A podcast expert can help with everything from ideas to launch, so your show feels smooth and sounds great.Links Mentioned In The Episode...👉 CLICK HERE to subscribe to Where it’s AT: The Architectural Technology Podcast on your favourite podcast player—--Want to explore podcasting for your business?👉 Book a chat with Jon to explore working with him 📞Interested in joining our membership community?👉 Click here to JOIN THE WAITLIST 😀Resources…👉 Grab the Architecture Business Blueprint 🎁It’s the step-by-step formula to freedom for architects, architectural technologists, and architectural designers. Get it today (without any charge).👉 Follow or Connect with Jon on LinkedIn 🤝👇 And if you enjoyed this episode…Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.In The Next Episode...Next time, Jon chats with Maja Kovacic-Kalra about how to optimise your LinkedIn profile.

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• How To Stay Positive About Your Business (Even When You’re Down) | 082

  Jon shares tips on how to stay positive when feeling down about your business. Drawing from his 20+ years in architecture, Jon highlights common challenges and offers strategies to boost morale. He discusses the importance of changing perspectives, leveraging community support, utilising coaching exercises like the circle of control, and the benefits of networking and co-working. Jon also stresses the value of celebrating small successes and managing overwhelming to-do lists through bullet journaling. Tune in for practical advice to maintain a positive mindset in your entrepreneurial journey.Episode Highlights...00:00 Introduction01:20 Understanding Business Struggles02:24 Changing Your Perspective05:50 Circle of Control Exercise08:47 Environmental Changes and Networking13:30 Journaling and To-Do Lists15:38 ConclusionKey Takeaways...Change how you look at things When you're feeling low about your business, try to look at things in a different way. It’s easy to compare yourself to others and feel like you’re not doing enough. But remember – you don’t see their full story. Everyone has ups and downs. Try to spot the difference between what’s really true and what you’re just feeling in the moment.Don't waste energy on things you can’t change When everything feels too much, try this simple exercise to feel more in control:Draw three circles on a page:In the outer circle, write things you can’t control (like the news, the economy, or other people’s actions)In the middle circle, write things you can influence (like how you talk to clients or the way your team works)In the centre circle, write what you can control (like your daily habits, how you spend your time, and how you react)Spend most of your time and energy on the centre circle. That’s where real change happens.Small changes can lift your mood Feeling stuck? Try changing where you work – a coffee shop or coworking space can give you a boost. Get outside for a walk, or do something fun like kayaking or cycling. And even if you're an introvert, talking to others in your field can really help. You’re not alone – sometimes, a quick chat can give you a whole new idea.—--Want to explore podcasting for your business?👉 Book a chat with Jon to explore working with him 📞Interested in joining our membership community?👉 Click here to JOIN THE WAITLIST 😀Resources…👉 Grab the Architecture Business Blueprint 🎁It’s the step-by-step formula to freedom for architects, architectural technologists, and architectural designers. Get it today (without any charge).👉 Follow or Connect with Jon on LinkedIn 🤝👇 And if you enjoyed this episode…Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.

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• Building Good Habits for More Success in Business with Hayley Watts | 081

  Jon is joined by productivity and habits coach Haley Watts to discuss the psychology of habits and offer practical tips for small firm founders in architecture. They discuss the Four Tendencies of habit formation, strategies for managing to-do lists, and the importance of balancing work with personal interests. Haley also shares insights on creating small, actionable habits and provides advice on how to leverage energy levels for better task management. The conversation offers valuable guidance for anyone looking to improve productivity and achieve more freedom and fulfillment in their business.Today's Guest...Hayley Watts is a productivity and habits coach and trainer. She helps people who are juggling too much to get clear on their priorities, reduce their stress and help them grow their businesses. She has been delivering training around productivity and people management for the last 10 years, and now helps people who are running their own businesses to get focused.Episode Highlights...00:00 Introduction01:33 Meet Haley Watts: Productivity and Habits Coach03:36 Understanding Habit Formation06:50 Effective Use of Calendars and To-Do Lists11:26 Creating and Sustaining New Habits14:05 Managing Overwhelm and Prioritising Tasks24:10 Weekly Planning Strategies28:03 Final Thoughts and Takeaways31:32 Closing Remarks and Contact InformationKey Takeaways...Build small habits that stickStart with tiny steps you can do easily.Link your new habit to something you already do – like brushing your teeth or making tea.Celebrate little wins to help you keep going.Plan your day in a way that works for youUse a simple system to keep track of what needs doing.Start with the most important jobs, and think about when you have the most energy.You can use a calendar, a journal, or even post-it notes – whatever helps you stay on track.Stop feeling overwhelmedWhen your tasks are all over the place, your brain feels messy too.Keep everything in one spot and break big jobs into small steps.This makes things feel easier and helps you stay in control.Links Mentioned In The Episode...Visit Hayley’s WebsiteConnect with Hayley on LinkedIn—--Want to explore podcasting for your business?👉 Book a chat with Jon to explore working with him 📞Interested in joining our membership community?👉 Click here to JOIN THE WAITLIST 😀Resources…👉 Grab the Architecture Business Blueprint 🎁It’s the step-by-step formula to freedom for architects, architectural technologists, and architectural designers. Get it today (without any charge).👉 Follow or Connect with Jon on LinkedIn 🤝👇 And if you enjoyed this episode…Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.In The Next...

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