Shopify1Percent - The Best Shopify Podcast To Make Your Ecommerce Business 1% Better Every Episode

This is a special one: the full recording of our live webinar with Dan Laframboise from Rewind, in the feed now because the clock matters. Black Friday really starts November 1, when your store goes into a change freeze. Shopify backs up its platform, not your store’s data, and there’s no undo button. Dan deletes products live, brings them back, and walks through the 10-question Store Resilience Scorecard. Listen before your freeze.

Download the Resilience Scorecard PDF to go along with this episode here: https://www.shopify1percent.com/downloads/resillience-scorecard/

💡 KEY TAKE-AWAYS:

Does Shopify actually back up your store? We asked the live audience, and the real answer surprises a lot of merchants

Why a CSV export isn’t a backup (and what that means for your product photos)

Who’s most likely to break your Shopify store before Black Friday? Rewind says human error is behind 85% of data loss

Dan deletes a product on a live stream and brings it back in seconds, then wipes all 39 and runs a bulk restore

Should you restore one item or roll the whole store back to a date? When you’d use each, and how far back your versions go

How 11,000 mistakenly edited products came back in 30 minutes

The 10-question Store Resilience Scorecard, from bulk pricing apps and CSV imports to AI tools, and what your score out of 10 says about your risk

How a staging store with one-way sync (up to 10 stores) lets you test changes before they touch your live store

Monitoring that runs your key flows up to checkout every 24 hours, or whenever your theme changes

Why Black Friday really starts November 1, and what your change freeze should lock down

Is it too late to add a backup app this close to Black Friday? Dan explains why it isn’t

🛠️ RESOURCES & LINKS MENTIONED IN SHOW:

Full webinar replay on YouTube (the live demos are easier to see than hear): https://youtu.be/pP__VDE8irg

Store Resilience Scorecard and What to Do Next (free two-page PDF): https://www.shopify1percent.com/downloads/resillience-scorecard/

Rewind (backup, restore and undo for Shopify): https://www.shopify1percent.com/rewind/

Shopify1Percent: https://www.shopify1percent.com

🎁 Listener offer: Rewind’s free trial is normally 7 days. Shopify1Percent listeners get 30 days free at https://www.shopify1percent.com/rewind/. A backup app doesn’t change anything in your store, so it’s safe to add even this close to Black Friday.

Download the PDF to go with this episode here: https://www.shopify1percent.com/downloads/black-friday-segment-plan/ 

Most Shopify stores send the same Black Friday email to the customer who bought an hour ago and the subscriber who hasn't opened anything since spring. In this episode I walk through the 3 questions that sort your list into 5 audiences, what each one should get, and when to stop emailing them. We follow a made-up coffee store and a customer named Dana through the whole sale, then build every segment in Shopify and Omnisend, including the one setting that sends "Still thinking about it?" to people who already bought.

KEY TAKEAWAYS
• Which 3 questions sort your whole email list before Black Friday, and why does the order matter?
• Why should someone who bought 2 hours ago drop out of every promo, and what do they get instead?
• Why keep one public offer for every audience, even your best customers?
• Which automatic resend setting can email buyers by mistake during a sale?
• Who's the sixth group, and how can emailing them hurt every other inbox?
• What single number tells you if your Black Friday emails worked?

⭐️ Support the amazing partners who make this possible 👇

🎁 Remember to email AirPods@Shopify1Percent.com and tell me if you install one to win a pair of the new AirPods 5

⭐️ SATHI ⭐️
This episode is brought to you by SATHI, the best affiliate platform built for Shopify brands. 

70% of influencer-driven revenue isn't showing up in your dashboard. Codes are leaking. Affiliates are ghosting. And you're paying commissions on sales that never should've counted.

SATHI fixes all of it. Built by the incredible team behind SARAL (200+ top brands, $59M in revenue with influencers).

🎁 Our listeners get early access at MySATHI.io and use code JAY for 20% off

⭐️ REWIND ⭐️
The undo button for Shopify. I’ve watched merchants lose entire catalogs to one bad import or an app update... Shopify’s own terms make your store data your responsibility. Rewind backs up your products, themes, orders, and customers automatically, and restores one item, or your whole store in a couple of clicks.

In my opinion, if you're actually serious about your Shopify business, you absolutely should have Rewind running on it. There's no excuses not to have it backed up. Rewind is trusted by 25,000+ businesses including Olaplex and Dr. Martens. Set it up once and have peace of mind forever. 

🚨 Our listeners get an extra full month of free FREE protection and backups: https://www.shopify1percent.com/rewind/

⭐️ OMNISEND ⭐️
I personally use Omnisend for email and SMS on every Shopify store I manage, and for this show too! I've tried them all, and it's hands down the best way to run every email and SMS automation and campaign you need, segment to personalize them, and A/B test everything to optimize conversion.

PLUS, you can now connect Omnisend to ChatGPT or Claude and just ask “where can my email and SMS be making more money?” It reads your actual store data and tells you, then builds the campaign for you right from the chat. It even writes in your brand's voice. Fifteen years doing this and it's the closest I've felt to having a full-time marketer sitting beside me. (Plus most merchants report paying about half the price of Klaviyo.)

🚨 Listeners (YOU) get an exclusive 30% OFF 3 MONTHS: http://shopify1percent.com/omnisend 

CHAPTERS
0:00 The purchase the next email ignored
0:51 5 audiences, 3 questions and a sixth group
2:08 Why split your list this Black Friday
4:20 The 3 questions that sort your list
7:20 Audience 1: Engaged subscribers who haven't bought
8:41 Audience 2: First-time customers
9:50 Audience 3: Loyal customers and early access
11:11 Audience 4: Lapsed customers
12:28 Audience 5: People who bought during the sale
13:37 Same offer, 5 different first lines
15:55 Following Dana through Black Friday weekend
18:06 The 3 tests every follow-up has to pass
20:38 Building the segments in Shopify for free
21:39 Building the 5 audiences in Omnisend
24:31 Where the 11:00 email came from
27:29 Stopping the Saturday pile-up
28:10 Countdown timers and send time optimization
29:12 The sixth group that gets nothing
32:40 Do this today
33:37 How to know if it worked
34:25 Recap

Does Shopify back up my store? Sort of, and the “sort of” is the problem. Mike Potter, co-founder and CEO of Rewind, explained it with a meteorite. If one hits Shopify’s servers, they can bring the whole platform back. If you wipe your own catalogue with a bad CSV at 2 a.m., they can’t pick your one store out of the haystack. In 11 years and over 200,000 stores, Mike says he’s never seen the platform cause the problem. It’s apps, agencies, CSV files, the odd cat on a keyboard. And mostly, us.

So if you’re asking yourself “can I get back products I deleted on Shopify?” or “is a CSV export good enough as a backup?”, this episode is for you. And if you’ve ever re-imported a price sheet that was off by one row (I have, and it changed the wrong price on every single SKU), you already know why I wanted Mike on.

💡 KEY TAKE-AWAYS:

What the shared responsibility model means when you delete your catalogue and call Shopify support to get it back (Mike used to dare merchants to try it)

Why Rewind has a saying, “Friends don’t let friends use CSV files,” and the product image problem behind it

How to roll back just your product images to Monday at 5 p.m. without touching the sale prices you set this morning

Where Mike would let AI write to your store today, and where he’d still want a human checking the work first

Why Mike thinks a November 1 code freeze before Black Friday is overkill, and how long he’d actually lock things down

The UK baby shoe store whose inventory app deleted its whole catalogue in December 2015, and how that one call turned Rewind from a side project into a business

🛠️ RESOURCES & LINKS MENTIONED IN SHOW:

Rewind: https://rewind.com

Mike Potter’s blog, Re:Building A Startup: https://mikepotter.ca

Mike Potter on LinkedIn: https://www.linkedin.com/in/mikepotter/

Mike Potter on X: https://x.com/mikepotter

Rewind case study, Whisker Seeker: https://rewind.com/resources/store-has-products-deleted-before-black-friday/

Shopify Help Center, Backups and duplication: https://help.shopify.com/en/manual/shopify-admin/duplicate-store

Mechanic by Lightward: https://apps.shopify.com/mechanic

Shoe Dog by Phil Knight: https://www.simonandschuster.com/books/Shoe-Dog/Phil-Knight/9781501135927

Rewind is a Shopify1Percent partner, and listeners get 30 days free instead of the usual 7. There’s no code, so you have to start through this link: https://www.shopify1percent.com/rewind/

⭐️ Support the amazing partners who make this possible 👇

🎁 Remember to email AirPods@Shopify1Percent.com and tell me if you install one to win a pair of the new AirPods 5

⭐️ SATHI ⭐️
This episode is brought to you by SATHI, the best affiliate platform built for Shopify brands. 

70% of influencer-driven revenue isn't showing up in your dashboard. Codes are leaking. Affiliates are ghosting. And you're paying commissions on sales that never should've counted.

SATHI fixes all of it. Built by the incredible team behind SARAL (200+ top brands, $59M in revenue with influencers).

🎁 Our listeners get early access at MySATHI.io and use code JAY for 20% off

⭐️ REWIND ⭐️
The undo button for Shopify. I’ve watched merchants lose entire catalogs to one bad import or an app update... Shopify’s own terms make your store data your responsibility. Rewind backs up your products, themes, orders, and customers automatically, and restores one item, or your whole store in a couple of clicks.

In my opinion, if you're actually serious about your Shopify business, you absolutely should have Rewind running on it. There's no excuses not to have it backed up. Rewind is trusted by 25,000+ businesses including Olaplex and Dr. Martens. Set it up once and have peace of mind forever. 

🚨 Our listeners get an extra full month of free FREE protection and backups: https://www.shopify1percent.com/rewind/

⭐️ OMNISEND ⭐️
I personally use Omnisend for email and SMS on every Shopify store I manage, and for this show too! I've tried them all, and it's hands down the best way to run every email and SMS automation and campaign you need, segment to personalize them, and A/B test everything to optimize conversion.

PLUS, you can now connect Omnisend to ChatGPT or Claude and just ask “where can my email and SMS be making more money?” It reads your actual store data and tells you, then builds the campaign for you right from the chat. It even writes in your brand's voice. Fifteen years doing this and it's the closest I've felt to having a full-time marketer sitting beside me. (Plus most merchants report paying about half the price of Klaviyo.)

🚨 Listeners (YOU) get an exclusive 30% OFF 3 MONTHS: http://shopify1percent.com/omnisend

JOIN ME LIVE: October 22 -> https://www.shopify1percent.com/bulletproof/ 

Some of the best people to recommend your Shopify store already have your order confirmation in their inbox, and you probably don't know who they are. In this episode I build the whole affiliate and creator pipeline: the 3 places your next creators are hiding, the 4 checks I run before reaching out, and the short message that actually gets replies. I also walk through how immi built a 432-person ambassador program, the simple invitation math behind getting 100 creators posting, and the weekly calendar that keeps it all running. There are 2 free downloads with this one to help you run your first recruiting batch.

📁 Worksheets to go with this episode:

Creator Discovery Worksheet (https://www.shopify1percent.com/downloads/ep-91-creator-discovery-worksheet/)

Creator Recruitment Calculator (https://www.shopify1percent.com/downloads/ep-91-creator-recruitment-calculator/)

💡 KEY TAKEAWAYS
- Which of your Shopify customers already has an audience you've never noticed?
- What are the 4 checks to run before inviting any creator, whatever their follower count?
- Why does a short, honest first message beat a full affiliate pitch?
- How did immi's Ram Fam grow to 432 ambassadors?
- How many invitations does it take to get 100 creators posting?
- How do you keep finding new creators every week instead of once a year?

🛠️ RESOURCES & LINKS MENTIONED IN THE EPISODE
- SATHI, the affiliate platform I use for finding creators, and a partner of the show. Start a free trial, and get 20% off with code JAY (or mention JAY when you sign up): https://www.mysathi.io/
- SATHI Sherlock, finds the customers in your Shopify orders who have an audience: https://www.mysathi.io/feature/sherlock
- SATHI Match, recommends creators aligned with your brand: https://www.mysathi.io/feature/match
- SATHI Inner Circle setup guide, the ambassador invite on your thank-you page: https://help.mysathi.io/en/articles/35-how-to-set-up-inner-circle
- Shopify Collabs, Shopify's own creator and affiliate app: https://apps.shopify.com/collabs
- Recruiting creators in Shopify Collabs, Shopify Help Center: https://help.shopify.com/en/manual/promoting-marketing/collabs/merchants/recruiting-creators
- immi's Ram Fam, Shopify's case study: https://www.shopify.com/case-studies/immi

📕 CHAPTERS
0:00 Your next creator might already be a customer
1:30 What a bigger creator program gives you
2:24 How immi built a 432-person Ram Fam
3:37 Why creator discovery has to be a recurring job
4:07 Source 1: the people who already buy from you
5:20 Finding customers with an audience using Sherlock
6:22 The 4 checks before you reach out
7:57 The first message, and the mistake that kills replies
10:15 Source 2: creators who haven't bought from you yet
12:15 Shopify Collabs, Match and why manual search doesn't scale
14:18 Why more creator content helps you show up in AI answers
15:20 The invitation that gets a reply
17:12 When they say yes: terms, gifts and one follow-up
18:16 Source 3: new customers as they order
20:41 The invitation math behind 100 creators
22:55 Your weekly recruiting calendar and peak season
24:17 Your 1% win and the 2 free downloads
25:34 Recap and the SATHI offer

 

⭐️ Support the amazing partners who make this possible 👇

🎁 Remember to email AirPods@Shopify1Percent.com and tell me if you install one to win a pair of the new AirPods 5

⭐️ SATHI ⭐️
This episode is brought to you by SATHI, the best affiliate platform built for Shopify brands. 

70% of influencer-driven revenue isn't showing up in your dashboard. Codes are leaking. Affiliates are ghosting. And you're paying commissions on sales that never should've counted.

SATHI fixes all of it. Built by the incredible team behind SARAL (200+ top brands, $59M in revenue with influencers).

🎁 Our listeners get early access at MySATHI.io and use code JAY for 20% off

⭐️ REWIND ⭐️
The undo button for Shopify. I’ve watched merchants lose entire catalogs to one bad import or an app update... Shopify’s own terms make your store data your responsibility. Rewind backs up your products, themes, orders, and customers automatically, and restores one item, or your whole store in a couple of clicks.

In my opinion, if you're actually serious about your Shopify business, you absolutely should have Rewind running on it. There's no excuses not to have it backed up. Rewind is trusted by 25,000+ businesses including Olaplex and Dr. Martens. Set it up once and have peace of mind forever. 

🚨 Our listeners get an extra full month of free FREE protection and backups: https://www.shopify1percent.com/rewind/

⭐️ OMNISEND ⭐️
I personally use Omnisend for email and SMS on every Shopify store I manage, and for this show too! I've tried them all, and it's hands down the best way to run every email and SMS automation and campaign you need, segment to personalize them, and A/B test everything to optimize conversion.

PLUS, you can now connect Omnisend to ChatGPT or Claude and just ask “where can my email and SMS be making more money?” It reads your actual store data and tells you, then builds the campaign for you right from the chat. It even writes in your brand's voice. Fifteen years doing this and it's the closest I've felt to having a full-time marketer sitting beside me. (Plus most merchants report paying about half the price of Klaviyo.)

🚨 Listeners (YOU) get an exclusive 30% OFF 3 MONTHS: http://shopify1percent.com/omnisend

🚨 Don't forget to join me LIVE October 22 as we diagnose a Shopify store to asses any weaknesses, threats, and what to do if something happens during peak season: Bulletproof Your Shopify Store For Black Friday. 

In 2006, MySpace was getting paid to chase traffic, while Facebook's growth team chased one number: seven friends in ten days. One played for clicks, the other played for people who come back. In this 1% Win episode of Shopify1Percent, I walk through the stupid games Shopify merchants play every day, the stupid prizes each one hands you, and the better game to play instead.

We get into chasing first orders, trusting platform ROAS, celebrating a record Black Friday, training customers to wait for discounts, and paying your agency on the wrong number. Then two bonus games, including the one most founders are losing without knowing it (me included). Along the way, I show you the Shopify numbers that actually matter and where to find them in your Shopify admin, from the Customer cohort analysis report to Sidekick to the cost per item field most stores leave blank. By the end, you'll pick the one number your Shopify store should be playing for, and know how to get it 1% better every week.

⭐️ Support the amazing partners who make this possible 👇

🎁 Remember to email AirPods@Shopify1Percent.com and tell me if you install one to win a pair of the new AirPods 5

⭐️ SATHI ⭐️
This episode is brought to you by SATHI, the best affiliate platform built for Shopify brands. 

70% of influencer-driven revenue isn't showing up in your dashboard. Codes are leaking. Affiliates are ghosting. And you're paying commissions on sales that never should've counted.

SATHI fixes all of it. Built by the incredible team behind SARAL (200+ top brands, $59M in revenue with influencers).

🎁 Our listeners get early access at MySATHI.io and use code JAY for 20% off

⭐️ REWIND ⭐️
The undo button for Shopify. I’ve watched merchants lose entire catalogs to one bad import or an app update... Shopify’s own terms make your store data your responsibility. Rewind backs up your products, themes, orders, and customers automatically, and restores one item, or your whole store in a couple of clicks.

In my opinion, if you're actually serious about your Shopify business, you absolutely should have Rewind running on it. There's no excuses not to have it backed up. Rewind is trusted by 25,000+ businesses including Olaplex and Dr. Martens. Set it up once and have peace of mind forever. 

🚨 Our listeners get an extra full month of free FREE protection and backups: https://www.shopify1percent.com/rewind/

⭐️ OMNISEND ⭐️
I personally use Omnisend for email and SMS on every Shopify store I manage, and for this show too! I've tried them all, and it's hands down the best way to run every email and SMS automation and campaign you need, segment to personalize them, and A/B test everything to optimize conversion.

PLUS, you can now connect Omnisend to ChatGPT or Claude and just ask “where can my email and SMS be making more money?” It reads your actual store data and tells you, then builds the campaign for you right from the chat. It even writes in your brand's voice. Fifteen years doing this and it's the closest I've felt to having a full-time marketer sitting beside me. (Plus most merchants report paying about half the price of Klaviyo.)

🚨 Listeners (YOU) get an exclusive 30% OFF 3 MONTHS: http://shopify1percent.com/omnisend 

 

💡 BIG IDEAS & TAKE-AWAYS:

Why can your biggest Black Friday ever leave you with a smaller bank balance in January?

Is your ad platform taking credit for customers who were already on their way to buy?

How much of your profit does a "simple" 20% off code really wipe out?

Which number is your agency actually paid on, and could it be quietly working against you?

What's the one game most founders are losing without even knowing they're playing it?

🛠️ RESOURCES & LINKS:
Here are the links and resources mentioned on the show:

Shopify Customer cohort analysis and First-time vs returning customer sales reports: https://help.shopify.com/manual/reports-and-analytics/shopify-reports/report-types/customers-reports

Shopify Sidekick, the AI assistant in your Shopify admin: https://help.shopify.com/en/manual/ai-powered-tools/sidekick

Shopify profit reports and the Cost per item field: https://help.shopify.com/manual/reports-and-analytics/shopify-reports/report-types/profit-reports

rePete, the AI reorder agent we built at Bold: https://apps.shopify.com/reorder-service

SimplicityDX 2022 research on the $29 lost per new customer: https://www.businesswire.com/news/home/20220719005425/en/Brands-Losing-a-Record-29-for-Each-New-Customer-Acquired

Google and MySpace's $900 million search deal (2006): https://www.searchenginewatch.com/2006/08/07/google-myspace-in-900-million-deal-on-search-contextual-ads/

Chamath Palihapitiya on how Facebook's growth team got to a billion users (2013): https://techcrunch.com/2013/01/13/chamath-palihapitiya-on-growth-hacking-and-how-to-create-a-sustainable-user-acquisition-engine

Goodhart's Law: https://en.wikipedia.org/wiki/Goodhart%27s_law