Jackie Paulino on How Pixability’s “Pixie” Uses AI Agents to Transform YouTube Advertising
Pixability Chief Product Officer Jackie Paulino joins Ari Paparo to discuss how their new AI agent, Pixie, is revolutionizing YouTube ad curation. Discover how Pixability combines data, agentic AI, and human insight to enhance performance, ensure brand safety, and navigate the world of AI-generated video content.
Takeaways
Pixability introduces Pixie, its first agentic AI tool for YouTube ad curation.
Pixie moves beyond GenAI by making decisions and taking actions.
Data from years of YouTube experience drives Pixability’s advantage.
AI handles 80% of the work, leaving creativity to humans.
AI-generated video brings new brand safety and copyright risks.
YouTube Shorts are fully integrated into the wider ad ecosystem.
Advertisers seek both performance and transparency.
Pixability’s main challenge is keeping pace with rapid AI and platform changes.
Pixie’s evolution reflects the blend of automation, data, and human input.
Pixability’s “elephant” spirit symbolizes intelligence, memory, and teamwork.
Chapters
00:01 Welcome to Marketecture with Jackie Paulino of Pixability
01:16 What Pixability Does and the Launch of Pixie
03:41 How Pixie Uses Agentic AI for YouTube Curation
05:44 Manual vs. AI Workflow and the 80/20 Adoption Rule
07:56 Pixie’s Personality and Expanding Into Reporting
08:34 The Impact of AI on Video Creation and Brand Safety
15:48 Lightning Round and Closing: Data, Challenges, and “Pixie the Elephant”
Learn more about your ad choices. Visit megaphone.fm/adchoices
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Episode 145: The current state of digital B2B with Scott Stedman of Imaginarium
Ari Paparo and Eric Franchi sit down with Scott Stedman, founder and CEO of The Imaginarium, to unpack how business-to-business marketing is changing. They discuss the evolution of account-based marketing, the move toward more flexible and data-driven strategies, and why distinctiveness, not just differentiation, is what makes brands stand out.
Takeaways
ABM is shifting from single platforms to flexible, modular systems.
Distinctiveness matters more than differentiation in B2B.
Connected TV and Reddit are new frontiers for account-based marketing.
Authentic leadership can be a powerful brand asset.
AI enhances creativity instead of replacing it.
Originality and voice define effective content.
Thought leadership and community drive influence.
Unbundled tools give marketers more control and precision.
B2B success depends on standing out, not scaling up.
Chapters
00:10 Intro & Marketecture Live Preview
02:50 Scott Stedman on B2B Marketing
08:00 Unbundled ABM & Account-Based CTV
17:50 Branding, CEOs & LinkedIn Strategy
24:00 Podcasting, AI & Content Creation
29:50 Industry News: Google, OpenAI, Reddit, Amazon
51:10 Wrap-Up
Learn more about your ad choices. Visit megaphone.fm/adchoices
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Stephen Yap on Perion One, AI Integration, and the Future of Cross-Channel Advertising
Ari Paparo interviews Steven Yap, the Global Chief Revenue Officer of Perion Network, during Advertising Week in New York. They discuss the evolution of Perion, the launch of Perion One, and the importance of unifying technology in advertising. The conversation delves into the role of AI in optimizing marketing strategies, the future of CMOs as portfolio managers, and the state of the open web. The episode concludes with quickfire questions that highlight Perion's competitive advantages and challenges.
Takeaways
Perion has evolved to unify multiple technologies under Perion One.
AI serves as the connective tissue for optimizing advertising strategies.
CMOs are transitioning to a role similar to portfolio managers.
The open web is facing challenges, but it is not fully destroyed.
Perion aims to make marketing budgets feel more impactful.
The advertising industry is grappling with silos in AI development.
AI can help clean up the ecosystem of bad actors in advertising.
Perion's technology is seen as a competitive advantage.
The importance of brand familiarity in a rebranding effort.
The Honey Badger symbolizes Perion's resilience.
Chapters
00:00 Welcome to Advertising Week
03:01 Introducing Perion and Perion One
07:04 The Role of AI in Advertising
12:39 The Future of CMOs and AI
17:46 The State of the Open Web
20:58 Quickfire Questions and Wrap-Up
Learn more about your ad choices. Visit megaphone.fm/adchoices
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Episode 144: Rich Greenfield on the State of Dying Media and What’s Going on with Paramount
Ari Paparo and Eric Franchi speak with Rich Greenfield from
LightShed Ventures about the state of traditional and digital media. They discuss Paramount’s evolving strategy, Larry Ellison’s growing role in media and technology, TikTok’s U.S. restructuring, and The Trade Desk’s Ventura OS. The conversation also touches on how AI and new ad protocols may reshape advertising and what these shifts mean for the broader media landscape.
Takeaways
Legacy media struggles with tech execution
Larry Ellison connects media, capital, and AI
TikTok’s U.S. setup eases advertiser uncertainty
Ventura OS success depends on key app adoption
AdCP could streamline agent-based transactions
TV ads decline as digital engagement expands
Spotify video boosts reach but product issues persist
Ad tech contracts need better legal protection
Chapters00:00 Intro and housekeeping 03:30 Traditional media updates and Paramount–Skydance 09:00 Larry Ellison’s media influence 15:00 Why advertisers should care about these mergers 20:30 TikTok’s U.S. ownership structure explained 26:00 The Trade Desk’s Ventura OS and its hurdles 33:00 Ad Context Protocol and AI in ad buying 41:00 Shifting search behavior and Google’s AI role 48:00 Spotify video, Netflix deal, and ad strategy 54:00 Rich Media Club lawsuits and wrap-up
Learn more about your ad choices. Visit megaphone.fm/adchoices
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SSPs Beyond “Pipes”: OpenX’s Matt Sattel on the Future of Curation, SPO, and AI
Ari Paparo talks with OpenX CRO Matt Sattel about how supply-side platforms are evolving in 2025, from simple “pipes” to intelligent systems focused on quality, transparency, and outcomes. They discuss trends shaping the ecosystem, including curation, data-driven SPO, MFA, and request duplication, as well as the growing influence of AI and automation. The conversation also looks at the challenges of operating in a two-sided marketplace and why agility and accountability matter more than ever.
Takeaways
OpenX positions itself as a “smart pipe,” emphasizing innovation and quality over raw scale.
SPO should be data-driven, not just a commercial negotiation.
Request duplication and MFA inflate metrics—OpenX focuses on clean, direct supply.
OpenX Select enables agencies and partners to curate transparent, self-built deals.
Real-time automated data-fee discounts push more dollars into working media.
AI powers “Results by OpenX,” optimizing toward performance outcomes like CTR and CPA.
Transparency and reporting through Snowflake-based tools remain central to OpenX’s pitch.
AI’s impact on web traffic is most visible in commerce and shopping verticals.
OpenX’s agility and independence let it respond faster than larger SSPs.
Sattel sees rebuilding trust and collaboration in the two-sided marketplace as the industry’s biggest challenge.
Chapters
00:00 Introduction and Advertising Week Banter
01:31 OpenX’s Evolution and Buy-Side Perspective
02:59 Defining the “Smart Pipe” Approach
05:09 Redefining Supply Path Optimization (SPO)
07:07 Quality, Duplication, and Clean Supply
10:27 Curation and the OpenX Select Platform
14:06 Automated Discounts and Data Transparency
17:25 AI-Driven Performance: Results by OpenX
20:58 The Broader Impact of AI on Audiences
22:06 Agility, Independence, and Market Challenges
23:45 Closing Thoughts and the “Sleeping Giant” Analogy
Learn more about your ad choices. Visit megaphone.fm/adchoices
The Marketecture Podcast is hosted by industry experts Ari Paparo and Eric Franchi. Every Friday they publish an interview with an important thinker in the advertising and marketing industries, and cover that week's most important news. Every Monday there's an in-depth vendor interview where you learn about interesting companies. https://www.marketecture.tv
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