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Franchise Secrets Podcast

Erik Van Horn
Franchise Secrets Podcast
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  • How Franchisors Really Make (or Miss) Millions in an Exit
    Thinking of selling your franchise brand someday? Don’t do it until you hear this.    Investment banker J. Patrick Galleher from Boxwood Partners joins Franchise Secrets to break down the real mechanics behind franchise exits, private equity deals, and what makes a brand worth $100M—or not.   We cover:   -Why “vanity metrics” like territories sold can hurt your valuation -What smart franchisors do differently to attract premium buyers -The truth behind 20x multiples (and why most never get close) -How to avoid common mistakes that kill enterprise value -When to step aside as founder—and when to double down -This is the episode every franchisor needs to hear before scaling or exiting.   👉 Join the Franchise Secrets Facebook group: franchisesecrets.com/facebook 👉 Learn more about the Franchisor Mastermind: scalablefranchise.com   ⏱️ Timestamps: 00:00 – Why some founders thrive after selling… and others don’t 01:22 – Pat Gallagher’s background in franchise M&A 03:00 – How to tell if your franchisor is giving you the full truth 06:47 – The real story behind those $100M franchise exits 08:30 – Second bite of the apple: how founders cash in twice 09:48 – Vanity metrics vs real enterprise value 12:00 – How to avoid a stale “snow” pipeline 13:57 – Why unit-level economics matter more than hype 17:39 – The hidden ways franchisors protect their Item 19 24:52 – When founders should step aside—and how to find the right buyer 29:42 – The truth about 20x multiples (and what it really means)   Connect with Erik Van Horn: 🌐 Website - https://franchisesecrets.com/    📷 Instagram - https://www.instagram.com/erikvanhorn/   👍 Facebook - https://www.facebook.com/erik.v.horn/   💼 LinkedIn - https://www.linkedin.com/in/evanhorn/    Best Franchise Starter Playlist: https://youtube.com/playlist?list=PLEEithd54kMlgRgsBAo4LWNCMSOthnK0r&si=TD1z25-ie2d23rGm https://youtube.com/playlist?list=PLEEithd54kMle5_OUXiuLbc_UPBtz1vTE&si=uCOgDya1VnnCarDf https://youtube.com/playlist?list=PLEEithd54kMk2Kw07KwZGWgF8UTx9N5_T&si=ZldjBOqFanGE-JUL   #FranchiseExits #FranchisorTips #PrivateEquityTruth
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  • This Franchise Insider Helps People Say No — Here’s Why That’s Genius
    In this episode of Franchise Secrets, Erik Van Horn sits down with Nic Leland from Front Street to pull back the curtain on what really happens behind closed doors in franchise development.   Nic doesn’t just help people say yes to franchises — he helps them say no when it’s not the right fit. His journey from a would-be doctor to a franchise advisor reveals the human side of franchising, identity, risk, and making the right call for your future.   Whether you're thinking of buying a franchise, already in the game, or part of a sales team, this is the raw, real, and radically honest episode you need to hear.   👀 You’ll learn:   -Why being approved for a franchise isn't automatic -The importance of identity, purpose, and fit in business -What makes someone NOT ready for entrepreneurship -How great developers protect founders and franchisees   ⏱️ Timestamps: 00:00 – “Don’t buy that business”: The best franchise advice you’ll ever hear 01:38 – Why this isn’t just another franchise development episode 02:46 – From med school rejection to franchise leadership: Nic’s origin story 04:59 – The gamble that changed Nic’s life: Joining Front Street 07:22 – Letting go of your career identity — and finding the right one 09:46 – How identity and fear play into franchise buying decisions 12:04 – What Nic would tell his younger self (and why lifestyle matters) 17:54 – The early days of Front Street and why it’s not about volume 22:10 – Helping people walk away: The real job of a great franchise dev 23:59 – The “Why vs Why Not” list that every franchisee should make 30:42 – How Front Street decides when to not approve a candidate 39:00 – Broker vs website leads: Why the origin of the lead matters 43:41 – What makes a 10/10 franchise consultant vs a 1/10 46:36 – How Nic reviews applications — and what the numbers reveal 50:30 – Building wealth vs spending income: What franchisee finances tell you   🔗 Resources & Mentions:   Join the free Facebook group: franchisesecrets.com/facebook   Learn more at: scalablefranchise.com   Want to work with Front Street? Reach out at frontstreetequitypartners.com   Connect with Erik Van Horn: 🌐 Website - https://franchisesecrets.com/    📷 Instagram - https://www.instagram.com/erikvanhorn/   👍 Facebook - https://www.facebook.com/erik.v.horn/   💼 LinkedIn - https://www.linkedin.com/in/evanhorn/    Best Franchise Starter Playlist: https://youtube.com/playlist?list=PLEEithd54kMlgRgsBAo4LWNCMSOthnK0r&si=TD1z25-ie2d23rGm https://youtube.com/playlist?list=PLEEithd54kMle5_OUXiuLbc_UPBtz1vTE&si=uCOgDya1VnnCarDf https://youtube.com/playlist?list=PLEEithd54kMk2Kw07KwZGWgF8UTx9N5_T&si=ZldjBOqFanGE-JUL   #Franchising #Entrepreneurship #Leadership
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  • The Franchise Goldmine Nobody’s Talking About
    There’s a reason we don’t say “yes” to every franchise opportunity—and in this episode, we break down why. Jeff Herr joins Erik to reveal what actually makes a franchise brand scalable, investable, and valuable long-term.   We’re talking proprietary IP, raving customers, founder mindset, team culture, recurring revenue, and why the first rule of franchising is: don’t franchise. From a $12M single-unit operator to a high-margin dirty job brand no one’s heard of… this is the inside playbook.   👇 Timestamps:   00:00 – If you’re tired, franchising won’t save you 01:44 – What Jeff looks for in brands 03:33 – The “boxes” every brand must check 06:52 – Defining brand: emotional connection = real value 08:26 – A dirty job with 5-star reviews & proprietary IP 11:41 – Why recurring customers are gold 14:53 – FSOs vs Front Street: What makes us different 15:56 – Building enterprise value VS. chasing franchise sales 19:19 – The grit-and-grind behind true growth 27:13 – Why we told a $300k/mo brand NOT to franchise yet 34:50 – $12M from ONE unit: what made this brand unstoppable 43:32 – The 4 critical boxes for any franchise brand   🎧 Subscribe for more insights at FranchiseSecrets.com 🔥 Need help growing or launching a franchise? → ScalableFranchise.com   Connect with Erik Van Horn: 🌐 Website - https://franchisesecrets.com/    📷 Instagram - https://www.instagram.com/erikvanhorn/   👍 Facebook - https://www.facebook.com/erik.v.horn/   💼 LinkedIn - https://www.linkedin.com/in/evanhorn/    Best Franchise Starter Playlist: https://youtube.com/playlist?list=PLEEithd54kMlgRgsBAo4LWNCMSOthnK0r&si=TD1z25-ie2d23rGm https://youtube.com/playlist?list=PLEEithd54kMle5_OUXiuLbc_UPBtz1vTE&si=uCOgDya1VnnCarDf https://youtube.com/playlist?list=PLEEithd54kMk2Kw07KwZGWgF8UTx9N5_T&si=ZldjBOqFanGE-JUL   #Franchise #FranchiseSecrets #FrontStreetEquityPartners
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  • I Lost $100K Trying to Save a Failing Franchise
    What happens when you ignore your gut and hold onto a struggling franchise too long? In this episode, Erik Van Horn shares the raw story of how one decision cost him over $100,000—and how it shaped the way he approaches franchise buying today. From distressed sellers and employee transitions to risky leases and LOI clauses, this episode is packed with real-world lessons for franchisees, franchisors, and investors alike.   🔑 What You’ll Learn:   -The $100K mistake that changed Erik's entire investment strategy -How to spot a distressed seller (and how to negotiate with them) -What most sellers don’t understand about buyers -How to structure a smart, risk-aware Letter of Intent (LOI) -Why culture and employees can make or break an acquisition -Real red flags buyers often miss (like prepaid revenue traps) -The power of empathy, humility, and scars in franchise success   🛠️ Resources Mentioned:   -Franchise Secrets Facebook Group: franchisesecrets.com/facebook -Scalable Franchise Coaching: scalablefranchise.com -Free custom GPTs for franchise buyers and operators (coming soon in the Facebook group)   ⏱️ Timestamps:   0:00 – The $100K mistake that started it all 1:14 – What went wrong: remote ownership, false optimism, sunk costs 3:38 – Why some deals are better left behind 5:50 – The psychology of a distressed seller 6:55 – What buyers are REALLY thinking (but don’t say out loud) 9:00 – How to protect yourself with a rock-solid LOI 12:46 – Lease pitfalls, employee contracts, and legal landmines 18:46 – Secret shopping: how to really understand a franchise’s culture 21:22 – How to evaluate team dynamics and playbooks post-acquisition 23:31 – Ego, empathy, and becoming a better franchise buyer 26:11 – Why peace of mind is often more valuable than the best price 27:39 – How to manage risk when buying a franchise 28:26 – What’s next: acquisitions, GPT tools, and how to get involved   📢 Subscribe & Follow: Don’t miss future episodes with top franchise operators, experts, and insiders. Subscribe on Apple Podcasts, Spotify, or wherever you get your podcasts.   Connect with Erik Van Horn: 🌐 Website - https://franchisesecrets.com/    📷 Instagram - https://www.instagram.com/erikvanhorn/   👍 Facebook - https://www.facebook.com/erik.v.horn/   💼 LinkedIn - https://www.linkedin.com/in/evanhorn/    Best Franchise Starter Playlist: https://youtube.com/playlist?list=PLEEithd54kMlgRgsBAo4LWNCMSOthnK0r&si=TD1z25-ie2d23rGm https://youtube.com/playlist?list=PLEEithd54kMle5_OUXiuLbc_UPBtz1vTE&si=uCOgDya1VnnCarDf https://youtube.com/playlist?list=PLEEithd54kMk2Kw07KwZGWgF8UTx9N5_T&si=ZldjBOqFanGE-JUL   #Franchising #Failure #Lessons
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  • Top Franchisee in a Tough Market vs. Weak Owner in a Goldmine: Who Wins?
    What happens when a rockstar franchisee enters a struggling market—and when a weak operator steps into a booming territory? In this episode, Erik Van Horn sits down with Kevin Sill, a second-generation franchisee who helped scale a family-owned Budget Blinds operation to 17 territories and over $20M in annual revenue. But that’s not all—Kevin also made the leap into owning a mom-and-pop flooring business, and he’s sharing the raw, unfiltered lessons from both worlds.   Whether you're a franchisee, an aspiring business owner, or curious about building generational wealth through franchising, this conversation is packed with insights on:   -Scaling in diverse markets (rural vs. metro) -Building a franchise empire with your family -Diversifying beyond franchising -Why customer service is still king -How great operators outperform weak ones—regardless of market   🔥 Episode Highlights:   -Real talk on underperforming franchisees -Franchise vs. non-franchise ownership pros & cons -Leveraging Facebook groups and peer networks -What Kevin wishes he’d known earlier -Why being coachable and curious beats being a know-it-all   📌 Resources Mentioned:   franchisesecretsgroup.com  ScalableFranchise.com – Get help growing or buying a franchise   Timestamps:   00:00 – What happens when you put a top franchisee in a weak market? 01:47 – Should you start a business or buy a franchise? Kevin’s journey 04:49 – From accounting to franchisee: Kevin’s background 09:16 – How Kevin scaled to 17 territories and $20M in revenue 11:39 – Comparing markets: rural Iowa vs. inner-city Twin Cities 14:46 – Which territories would Kevin not buy again—and why 18:38 – The power of repeat and referral business 24:55 – Why Kevin bought a non-franchise flooring company 31:05 – What Kevin appreciates more about franchising after owning independently 39:23 – Why curiosity and humility are franchise superpowers   Connect with Erik Van Horn: 🌐 Website - https://franchisesecrets.com/    📷 Instagram - https://www.instagram.com/erikvanhorn/   👍 Facebook - https://www.facebook.com/erik.v.horn/   💼 LinkedIn - https://www.linkedin.com/in/evanhorn/    Best Franchise Starter Playlist: https://youtube.com/playlist?list=PLEEithd54kMlgRgsBAo4LWNCMSOthnK0r&si=TD1z25-ie2d23rGm https://youtube.com/playlist?list=PLEEithd54kMle5_OUXiuLbc_UPBtz1vTE&si=uCOgDya1VnnCarDf https://youtube.com/playlist?list=PLEEithd54kMk2Kw07KwZGWgF8UTx9N5_T&si=ZldjBOqFanGE-JUL   #Franchising #Business #Franchise
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O Franchise Secrets Podcast

Franchising specialist Erik Van Horn reveals the secrets he uses as a franchisee, consultant, investor and entrepreneur. Join us every Tuesday to learn tactical and practical tools that will help you buy, grow, and sell franchises like an expert.
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