Dive Club 🤿

This week's episode is with Derek Briggs and we're doing a deep dive into how he's raising the bar for craft as a principal designer at Shopify.
Some highlights:
- Scaling impact as a principal IC at Shopify
- Creating systems for greatness to happen
- Sweating the details on the shop.com carousel
- The custom easing system Derek built for Shopify
- Building custom data pipelines to uncover opportunities
- Why Derek thinks design engineer is the most important role today
- + a lot more

James McDonald is one of my favorite visual designers on the planet… but recently he took on his first ever contract where he’s responsible for both designing AND building his ideas from scratch.
So I used it as an excuse to get him back on the show to learn his tactics for creating stunning web designs with Claude.
It’s a ton of screen-sharing and a heck of a behind-the-scenes into his process.
Some highlights:
- When James reaches for Figma vs. Claude
- How James builds custom mini design tools
- How James finds visual motifs to build around
- James's strategies for animating designs with AI
- How James explored the visual language for Onlook
- + a lot more

This week's episode is a behind-the-scenes of the Inflight design journey. So I invited my co-founder Kyle Barber (designer at Tinder, Facebook, and Airchat) to share what it's actually like designing a startup today.

Inflight Pitch Episode (the SPC pitch we mention in the fundraising section)

I’ve seen a lot of custom AI tools on this show…
But this week’s episode with Myles Palmer (Design Director at Metalab) might take the cake.
Myles is the perfect archetype for what it looks like to be curious as a builder today and in this episode he gives us the ultimate behind-the-scenes look at the internal tooling system he built at Metalab.

This week's episode is with Rhiannon Bell (VP of UX for Google Search) and we're doing a deep dive into what it takes to design for AI at the scale of Google.
Some highlights:
- The design decisions that unlocked AI Mode
- What it takes to design at the scale of Google
- Designing dynamic component systems for AI
- How AI is shaping the practice of design at Google
- What we can learn from the top designers at Google
- What skills are becoming more valuable for designers
- + a lot more