Dive Club 🤿

• Kyle Turman - Designing Claude and collaborating with AI

  Anthropic has quickly become a category-defining company and in this episode Kyle Turman (their first full-time designer) shares a behind-the-scenes of what it was like designing Claude.If you’re interested in startups, AI products, or the art of prompting then this conversation will be right up your alley.Some highlights:Kyle’s story of wearing every hat for ClaudeWhat it’s like designing conversational UX flowsHow Kyle uses Claude in his personal design processWhy Kyle only half-finished his Claude designs in FigmaHow Kyle thinks about designing for emotion and feelingHow Kyle thinks about the future of design as a disciplineKyle’s thoughts on whether chat should the dominant pattern for AIa lot meWe mentioned Tuhin Kumar’s episode (Head of Design at Luma AI)We mentioned Julius TarngWe talked about the Sesame conversational AI demoMachines of Loving Grace by the Anthropic CEO DarioRecommended Episode:George Kedenburg III (former designer lead at Humane)

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• The window of opportunity for designers

  There's a parallel I'm noticing between what's happening today with AI and what happened way back in 2013.So this episode studies the early days of Snapchat, the emergence of high-fidelity prototyping tools, and answers the question “what does it look like to have agency in 2025?”Jack Brody (Chief Product Officer at Suno)Jorn van Dijk (CEO of Framer)Julius Tarng (Research engineer at Anthropic)Tuhin Kumar (Head of Design at Luma AI)Maheen Sohail (Gen AI at Meta)Meng To (Founder of Design+Code)

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• Tuhin Kumar - From Airbnb to Apple to designing with AI

  Tuhin Kumar has designed at some of the most prolific companies in the world (early Facebook, Airbnb and Apple).But everything’s changing in his new role…Because now he’s the Head of Design at Luma AI which is one of the companies leading the charge on generative AI.So this episode goes deep on how the value prop of design is shifting.Some highlights:The #1 trait of craft-oriented companiesWhy you can’t think of AI products as just a toolHow to invest in the right skills as a designer todayWhat created Tuhin’s career tipping point at AirbnbWhat Tuhin is pulling from Apple and Airbnb’s cultureHow working with AI as a material is changing everythingThe biggest lesson Tuhin learned while writing system promptsa lot moreTuhin mentioned Maheen Sohail’s “Unprompted” podcast with AIAmmaar Reshi (former Head of Design at Eleven Labs)

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• The strategy I’m stealing from Granola💡

  There are two goals that designers almost always group together:Make a useful productMake it easy to understandBut my interview with Sam Stephenson changed my thinking completely 👀So this episode breaks down Granola’s go-to-market strategy and why I’m copying it for my own startup.Sam Stephenson (Co-founder of Granola)Colin Dunn (Co-founder of Visual Electric)

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• Jack Brody - Designing Snapchat and the future of music

  Jack Brody joined Snapchat as one of the early designers where he spent 10 years and eventually became Head of Product.So this week’s episode features a lot of lessons learned from the early design team at Snap and an inside look at what makes their culture so special.But we also go deep into Jack’s new role as the Chief Product Officer at Suno where he’s helping design the future of music. So we end up having quite the discussion on creative launchpads and the impact of AI.Some highlights:Suno’s vision for the future of musicHow AI flips the design process on its headJack’s viral Kim Kardashian moment at SnapHow Jack grew his strategy muscles at SnapThe 3 types of competitive advantages with AIThe big unlock while designing Suno’s creation UXa lot moreSuno is hiring!

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