Dear comms...

You’ve done your prep. You’ve survived the science. Now it’s time to actually build a story. Hoorah! 
In this episode, we break down the six key ingredients every story needs — from characters and conflict to that all-important “secret weapon.” We’ll show you how to use a simple narrative arc that works for any corporate message (yes, even launching a new data management system). An episode which includes lions, Jiminy Cricket, and Gandalf.
If you'd like the full storytelling structure, get in touch with [email protected] and we'll send it your way.
Imogen Hitchcock and Amanda Pierce have a clear purpose: creating communications (and communicators) that spark action, drive growth, and build lasting influence. Between them, there’s not a question or crisis they haven’t faced. From the everyday “could you just…” to high-stakes challenges, they’re here to share their insights and help you thrive.
They'd love your stars, favourites, and follows. Please, give them the social validation they crave ;)

In the second episode of our storytelling series, we’re still not letting you write anything. Nope, we’re heading into your brain first. 
In this episode, we unpack the science behind why storytelling works — and why facts alone won’t make people care. From cavemen to cortisol, dopamine to data, we explore how stories light up your brain and why numbers need meaning. Motto of the episode: “you can’t bore people into caring.”
Imogen Hitchcock and Amanda Pierce have a clear purpose: creating communications (and communicators) that spark action, drive growth, and build lasting influence. Between them, there’s not a question or crisis they haven’t faced. From the everyday “could you just…” to high-stakes challenges, they’re here to share their insights and help you thrive.
They'd love your stars, favourites, and follows. Please, give them the social validation they crave ;)

Everyone loves to say “we need a story.” Fewer people stop to ask why. In this first episode of our five-part storytelling series, we take a step back from the shiny stuff — the metaphors, the structure, the hero’s journey — and talk about the prep that actually makes stories work.
We’ll unpack why audience and objective are your storytelling anchors, why content pillars are your secret weapon, and how to make sure your stories don’t just sound good, but do good. Expect cake metaphors, gentle myth-busting, and a few home truths about what most corporate storytelling gets wrong.
Imogen Hitchcock and Amanda Pierce have a clear purpose: creating communications (and communicators) that spark action, drive growth, and build lasting influence. Between them, there’s not a question or crisis they haven’t faced. From the everyday “could you just…” to high-stakes challenges, they’re here to share their insights and help you thrive.
They'd love your stars, favourites, and follows. Please, give them the social validation they crave ;)

Government affairs is something that used to be done behind closed doors (or over long lunches). Not anymore. In this special bonus episode, we're joined by Katarina Wallin Bureau - General Manager of Strategic Relations at Microsoft - to unpack how government affairs, communications, purpose, and influence now sit firmly on top of each other. Katarina shares what effective policy engagement  looks like, why purpose only matters if it shapes  decisions, and the courage it takes to challenge leaders when their actions don’t match their narrative.
Connect with Katarina on Linkedin here
Imogen Hitchcock and Amanda Pierce have a clear purpose: creating communications (and communicators) that spark action, drive growth, and build lasting influence. Between them, there’s not a question or crisis they haven’t faced. From the everyday “could you just…” to high-stakes challenges, they’re here to share their insights and help you thrive.
They'd love your stars, favourites, and follows. Please, give them the social validation they crave ;)

If you’ve ever wished for a crisis handbook you could keep in your top drawer - this is probably as close as it gets. In the final episode of our Crisis Series, we bring everything together into ten practical rules to help you lead, communicate, and stay sane when things go very wrong.
Whether you’ve been with us since the first episode or you’ve skipped straight to the cheat-sheet, this conversation is your crisis kit bag in 15 minutes.
Imogen Hitchcock and Amanda Pierce have a clear purpose: creating communications (and communicators) that spark action, drive growth, and build lasting influence. Between them, there’s not a question or crisis they haven’t faced. From the everyday “could you just…” to high-stakes challenges, they’re here to share their insights and help you thrive.
They'd love your stars, favourites, and follows. Please, give them the social validation they crave ;)