Content, Briefly

Kevan Lee ( https://www.linkedin.com/in/kevanlee/ ) and Shannon Deep ( http:// ) are cofounders of Bonfire ( https://www.aroundthebonfire.com/ ), a traditional brand marketing agency that hosts not-so-traditional creative retreats. They make it their m...

Ronnie ( https://www.linkedin.com/in/ronniehiggins/ ) and Alex have always bonded over the concept of Content as a Product. Last week, Ronnie shared a new angle on the idea in his recent piece, What if broadcasting shaped content marketing instead of p...

There's a version of building your own tools that saves you an hour on every task, and a version where you spend 20 hours making something you look at once.Alex, Eric, and Ruth try to draw the line on when it's worth it to vibe code your own custom pro...

Jimmy wrote an article about how to operationalize people following people ( https://www.superpath.co/blog/people-follow-people ). In this episode we chat about the employee advocacy program he’s building at Miro and Eric, Ruth, and Alex share their ow...

Seven out of ten content marketing job postings now mention video. That stat kicks off a discussion with Eric Doty, Chloe Thompson, and Ruth Favela on whether video is becoming a required skillset for content marketers.This episode is sponsored by Wist...